These survey responses closely align with findings from peer-reviewed studies, which have linked plant-based diets to lower body mass index and reduced risk of conditions such as type 2 diabetes and cardiovascular disease.

“A low-fat, plant-based diet is a research-proven way to get abundant nutrients, improve your weight, and achieve overall health in the long term. This is because plant foods such as fruits, vegetables, legumes, and whole grains in their natural form are fiber rich, have no cholesterol, and are low in sodium,” explained Dr. Zeeshan Ali, research specialist with the Physicians Committee for Responsible Medicine.

Excess weight remains a common struggle in the city, with the survey finding 89% of people had tried losing weight at least once in their life. But only 27% of those who tried to lose weight kept it off long-term. Around 35% of the city’s adults reported that they currently have excess weight.

When asked about the biggest barrier to weight loss, 46% pointed to the availability of unhealthy food, which is too convenient and affordable.

The survey findings are consistent with previously available research and data. A recent study on adolescent obesity in India found that overweight and obesity rates are higher in urban areas of southern states, with factors like poor diets, sedentary habits, and increased access to high-calorie foods driving the trend.

These patterns often affect entire households in cities like Bengaluru, making family-wide dietary changes—such as adopting more plant-based foods—an effective way to improve overall health.

Another finding is that while many Bengaluru residents were aware of injectable weight loss medications, most were unclear about how they actually work. Although 79% said they were aware of potential side effects during use, and 73% after stopping them, many felt that public conversations around them were unbalanced.

Reflecting this concern, 97% of respondents agreed on the need for greater public education on sustainable, non-drug-based weight management. In fact, 75% felt media coverage tends to overstate the effectiveness of injectable weight loss drugs.

The findings point to a growing opportunity to inspire healthier, long-term lifestyle choices in Bangalore through credible, nutrition-focused education and awareness.

VLCC Foundation Founder Vandana Luthra, while announcing the stand-up campaign in Mumbai said that on November 26th the campaign across the country on Anti-Obesity Day will begin. For this, programs like public awareness and foot march will also be done. she said that in today’s times, many people do not get a chance to go to the gym and exercise. In such a situation, people lose weight even if they stand for a while.

Vandana Luthra said take an orange pledge and VLCC will support all participants by giving free consoling on nutrition and healthy diet for children. Under Stand up India campaign which is a VLCC fight against Obesity, have Launched this new program in Mumbai

VLCC is looking for revenues of Rs 5,000 crore in the next four years and has embarked on an expansion plan in both domestic as well as international market, VLCC founder Vandana Luthra announces.

‘We have embarked on a massive expansion plan not only in the domestic market but also internationally. We are also looking at different business opportunities in the beauty and wellness sector for expansion. All these efforts will enable us to reach a topline of Rs 5,000 crore in the next four years,’ she said.

At present, the company’s revenues are around Rs 1,000 crore.

According to market statistics, the organised on-demand beauty services market has gained traction in the last couple of years and is pegged in excess of Rs 85,000 crore, and is growing at CAGR of 18.6 per cent.
Recently, VLCC entered into an exclusive partnership with hospitality and leisure group Minor Hotels to pioneer the concept of residential wellness outside India.

In the last two years, the company has also acquired two firms Wellscience and Vanity Cube for expanding our presence in nutraceuticals and on-demand beauty services businesses, respectively.

‘We are continuously looking at different opportunities and are in talks with various firms,’ she said, without divulging further details.

Last year, the Delhi-based firm raised USD 3 lakh in an early stage round from Unicorn Ventures.
At present, the company has a presence across the country with over 400 centres and is also operating in 16 countries. It plans to add eight in Maharashtra alone in the next 12 months.

Besides this, it has 96 VLCC Institutes of beauty and nutrition in India and Nepal and plans to add 100 new institutes in the coming three years across its areas of operations including the Middle East and Africa.