With a diverse ecosystem spanning film, television, digital platforms, music and gaming, the Indian Media & Entertainment industry is undergoing a dynamic transformation, blending creative innovation with rapid technological adoption. Promoted by the Ministry of Information and Broadcasting (Government of India) and inaugurated by Hon’ble Prime Minister of India Shri Narendra Modi, the World Audio Visual & Entertainment Summit, known by the acronym WAVES, is a key forum for promoting discussions, collaboration, and innovation in the Media & Entertainment industry. The event brings together industry leaders, stakeholders, and innovators from across the world to discuss prospects, challenges, promote trade to India, and influence the sector’s future. WAVES is a groundbreaking event designed to propel India’s Media & Entertainment (M&E) industry to even greater heights.

The weight of each stock in the Nifty Waves Index is based on free float market capitalization subject to a cap of 5%. The base date for the index is April 01, 2005, and the base value is 1000. The index will be reconstituted semi-annually and rebalanced on a quarterly basis.

Shri Devendra Fadnavis, Chief Minister of Maharashtra, said, “India’s next significant export is its imagination—our stories, music, innovation, and creative spirit. Through WAVES, we are building a bridge between our rich cultural heritage and our boundless digital future. The launch of the Nifty Waves Index has provided us with a tool to measure success in this field and inspire many more entrepreneurs.”

Shri. Ashishkumar Chauhan, MD & CEO, National Stock Exchange of India commenting on the Nifty Waves index said, ‘We are proud to introduce the Nifty Waves index, designed to provide deep insights into the performance of one of India’s most dynamic sectors. It offers us a benchmark to understand market trends and unlock the full potential of India’s creative economy.’

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Announced at the World Audio Visual & Entertainment Summit (WAVES) in India, the collaboration provides a global showcase to local stories from Asia furthering Prime Video’s commitment to throwing light on unique stories from the continent 

MUMBAI, India—May 3, 2025—Prime Video and leading entertainment company, CJ ENM, today announced a strategic collaboration, securing multi-year worldwide distribution rights (excluding Korea and China) for high quality Korean content. The announcement was made at the World Audio Visual & Entertainment Summit (WAVES) in Mumbai, India, and underscores Prime Video’s commitment to making entertainment borderless by providing a global platform to Asian content.

Throughout 2025 and 2026, Prime Video will launch multiple new exclusive titles from CJ ENM, Studio Dragon and CJ ENM STUDIOS, starting with highly anticipated fantasy romance drama series, Head Over Heels, coming in late June. Additionally, Prime Video will also add popular titles from CJ ENM’s rich and successful catalogue to its service including fan favourite rom-com drama Her Private Life, Another Miss Oh and famous detective series, Mouse, significantly expanding its Korean content offering for global audiences in 240+ countries and territories worldwide. As part of this global strategy, Prime Video will also offer subtitles in 28 languages and dubbing in 11 languages for all new Korean launches, enhancing accessibility for the service’s rapidly growing Korean content audience around the world.

“This strategic collaboration with CJ ENM reinforces Prime Video’s commitment to bringing the best of Korean entertainment to our customers worldwide,” said Kelly Day, head of International & VP, Prime Video. “Korean content continues to resonate deeply with global audiences. We’ve witnessed the borderless appeal of Korean storytelling with the phenomenal success of shows like Marry My Husband, No Gain, No Love which not just captured hearts across continents, but also found their place in the Top 10 most-watched non-English language International Originals from 2024, posting super strong viewership outside their country of origin. We are now thrilled to offer new and exclusive titles, alongside a catalogue of consumer favourites exclusively to Prime Video’s global consumer base, in a language of their preference.”

“At Prime Video, our ambition is to be the first-choice entertainment hub for consumers. From the best of global content, to popular stories from Asia, we want to be a destination where consumers can effortlessly discover their next favourite story. As Korean content continues to find massive audiences worldwide, we’re thrilled to bring these captivating narratives exclusively to our worldwide audiences,” said Gaurav Gandhi, vice president, APAC & MENA, Prime Video. “Our strategic collaboration with CJ ENM marks a new chapter in this journey, giving Prime members front-row access to some of the most compelling and innovative content from Korea.”

“We’re thrilled about this partnership with Prime Video, which allows us to bring our unique Korean stories to an even broader global audience,” said Jangho Seo, Executive Vice President of CJ ENM’s content business division. “Korean entertainment has been winning hearts around the world with its compelling narratives, relatable characters, and outstanding production quality. We’ve already seen tremendous success with titles like Marry My Husband and No Gain, No Love, which achieved remarkable viewership milestones on Prime Video and reaffirmed the universal appeal of our storytelling. Through Prime Video’s extensive global reach and strong commitment to multi-language subtitles and dubbing strategies, we are excited to make our upcoming titles even more accessible and enjoyable for audiences across cultures and languages. This collaboration not only strengthens CJ ENM’s global footprint but also reflects our shared vision with Prime Video to deliver captivating stories to fans worldwide. We look forward to building on this momentum and deepening our connection with viewers everywhere.”

This strategic collaboration represents the latest investment in Prime Video’s growing slate of Korean content, which continues to attract viewers worldwide. Prime members will be able to watch these titles as part of their Prime membership, available at no additional cost.

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New Delhi, 21st November, 2024: Prasar Bharati, the national public broadcaster launched Waves its OTT platform at the International Film Festival of India, Goa (IFFI).

Waves was launched by Dr. Pramod Sawant, Honourable Chief Minister, Goa. Speaking at the launch he said “It is indeed a momentous occasion for the Indian entertainment industry with the launch of Waves OTT. I am very happy to see the diverse range of content on the platform, including a host of films  and content across languages including Konkani.”

Shri Sanjay Jaju, Secretary, Ministry of Information and Broadcasting, Government of India, present at the launch said  “Waves OTT marks a significant step in the Indian government’s Digital India vision. The Comprehensive, inclusive and diverse OTT will bridge the digital media and entertainment divide, on the back of its collaboration with BharatNet for last mile connectivity to rural audience.”

Waves makes its entry  as a wide-reaching aggregator OTT , with Inclusive India stories embracing Indian culture with an international outlook, in 12+ Languages – Hindi, English, Bengali, Marathi, Kannada, Malayalam, Telugu, Tamil, Gujarati, Punjabi, Assamese, spread across 10+ genres of Infotainment; Video on demand, free-to-play gaming, Radio streaming, Live TV streaming, 65 live Channels, several App in App integrations  (LionsGate PTC, to name a few) for video and gaming content (Mud Games, Tag Labs, Freak X Games and Game Tech Point), educational content (like PACE bringing test prep tutorials for students) and online shopping through CSC-SPV’s ONDC supported e-commerce platform. 

Chairman, Prasad Bharati, Shri Navneet Kumar Sehgal said “as part of our commitment towards healthy family entertainment and providing window for India’s rich and vast cultural landscape we are bringing one stop information hub to the millions of Indian homes. Waves is one of the only OTT networks which is your window to not only the world of clean family entertainment but also to shopping, games and news and current affairs for kids and youth. A bonanza for all.” 

Under its notified Content Acquisition Policy 2024 for acquiring content for Waves OTT, Prasar Bharati has curated a strong content lineup to satisfy diverse tastes of subscribers in all age groups across urban, metros, middle India and NRI audiences who seek Indian / regional / International viewing experience. 

Shri Gaurav Dwivedi, CEO of Prasar Bharati, at the event said, “Waves, brings a wide range of  content for clean family viewing, into every Indian home that can use this platform to watch, listen, read, play, shop in a curated environment. As a conscious step to unlock the potential of young creators in the creative economy, Waves also offers its platform to content creators like the National Creator Awardees – Kamiya Jani, RJ Raunac, Shraddha Sharma of Your Story, Tech Guru Gaurav Chaudhary some of who are at IFFI.” Waves has opened its portal to student grad films, and film and media colleges like FTII, Annapurna, AAFT have partnered with Prasar Bharati on Waves. 

New Films and shows on Waves to be screened at IFFI include Roll No.52 a student grad film from Annapurna Film and media Studio by Nagarjuna and Amala Akkineni aligning with the Young Film Maker’s theme of IFFI ‘24; Fauji 2.0 a modern adaptation of the iconic 1980s Shahrukh Khan show Fauji, and will be screened by Director Sandeep Singh and cast Gauhar Khan. The other films to be screened are Oscar winner Guneet Monga Kapoor’s social change film Kicking Balls a true story on child marriages and will screened by Guneet; Jackson Halt a crime thriller will be screened by Producer Neetu Chandra and Jaiye Aap Kahan Jayenge with a social message of mobile toilets screened by Sanjay Mishra. 

Spotlight on Waves includes Live events like the Prabhu Shriram Lalla Aarti live from Ayodhya and the monthly Mann ki Baat by Hon’ble Prime Minister Narendra Modi. The upcoming US Premier League Cricket Tournament will be carried live on WAVES from 22 November. WAVES has also launched a Cyber Security awareness campaign with Daily Video messages in partnership with CDAC, MeitY. This campaign is backed by programmes such as Cyber Crime ki Duniya (a fictionalized series) and Cyber Alert (by DD News features). 

Some other films and shows on WAVES are Fantasy action super hero Monkey King the Hero is Back, the national award winner film Fouja, Armaan, Vipul Shah’s thriller show Bhed Bharam, family drama Thode Door Thode Paas featuring Pankaj Kapoor, Kailash Kher’s music reality show Bharat ka Amrit Kalash, Sarpanch, BeCubed by Hotmail Founder Sabeer Bhatia, women centric shows and films Corporate Sarpanch, Dashmi, and Kariathi, Jaanki. WAVES also carries a selection of popular animation programs including Doggy Adventure, Chota Bheem, Tenaliram, Akbar Birbal, and games like Krishna Jump, Fruit Chef, Ram the Yodha, Cricket Premier League tournament.

Expanding the repertoire of content formats, language, genre and reach on Waves are Live channels including Doordarshan, Akashvani, and private channels across multiple categories such as news, general entertainment, music, devotional, sports.

Central Government ministries and states are also joining hands with Prasar Bharati to co-develop or contribute varied content such as docudramas, dramatized or fictionalized shows, reality shows with entertainment value, as an effective vehicle for meaningful messages.

Some content includes a documentary on the 75^th anniversary of the Hon’ble Supreme Court of India, cyber security awareness with CDAC MeitY, the NFDC archives titled Cinemas of India, the Information and Broadcasting Ministry’s rare archival content like historical photos compiled in subject-wise photos albums, and Journals and publications. The Ministry of External Affairs, Ministry of Finance, IGNCA, Ministry of Culture and India Post have also contributed informative and entertaining programming to WAVES.

The Digital Experience of Waves fuses Indian ethos with modern look and feel, friendly UI/UX, cross-Platform compatibility, personalized profiles and Curated Playlists. Waves is an OTT with a difference – it provides an e-commerce platform in collaboration with ONDC/ CSC-SPV that will promote MSMEs and local enterprises, fostering their growth and visibility.

This launch signifies a major leap forward not only for Prasar Bharati but the digital media and OTT audiences, as a complete ecosystem.

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