Chennai, December 16, 2025 – Warner Music India today announced the appointment of Ashok Parwani as Head of Music for South Indian Markets. This appointment comes at a pivotal time, following Warner Music India’s majority acquisition of Divo, one of South India’s leading digital media and music companies. 

Together, Warner Music India and Divo are focused on accelerating regional catalogue expansion, strengthening creator and partner relationships, and accelerating its overall growth strategy across the key Tamil, Telugu, Kannada, and Malayalam markets. 

Parwani, a renowned industry veteran, brings over four decades of experience across India, Sri Lanka, and the UAE.  Notably, during his two-decade tenure at Sony Music India, he was instrumental in building Sony Music South business in the region, leading major catalogue acquisitions and cultivating powerful relationships with top producers, filmmakers, and artists.

Divo has established itself as a key force in South India’s music ecosystem, offering distribution, publishing, digital content and influencer marketing. Warner Music India’s majority acquisition of Divo in 2023 cemented its commitment to investing in authentic regional cultures. 

The company currently manages a large and fast-growing music catalogue and recently launched Loopd, an artist-first label focused on independent talent, leveraging Warner Music Group’s robust global network. Warner Music’s footprint also expanded further with a collaborative initiative with Sri Lanka’s M-Entertainments and Divo, designed to create new international opportunities for regional artists.

Jay Mehta, Managing Director, Warner Music India & SAARC, says: “Ashok brings unparalleled regional expertise and industry relationships that align perfectly with our long-term vision for South India. South India is an essential, high-growth pillar of our national strategy, and his proven leadership will be vital as we accelerate our mission to build world-class pathways for local artists and take the incredible sounds of India to a global audience.”

Shahir Muneer, Co-Founder & Director, Divo, adds: “Ashok’s experience and industry relationships bring tremendous value to Warner Music India’s South strategy. His leadership will also strengthen Divo’s work within the Warner Music network as we scale our catalogue, deepen partnerships, and unlock stronger commercial opportunities for artists across the region.”

Ashok Parwani, Head of Music, finishes: “I’m excited to join Warner Music India at such a dynamic moment. South India is a powerhouse of creativity, and together with Divo’s strong regional presence, we have a remarkable opportunity to take this music to wider audiences across India and globally. I look forward to expanding our reach and creating new pathways for South Indian music to thrive worldwide.” 

Parwani’s appointment marks an important step in strengthening Warner Music India’s South strategy, further integrating Divo’s capabilities, and amplifying South Indian music on the global stage.

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Loopd is built on the principles of originality, quality, and creativity. By collaborating closely with independent musicians, the label will offer artists the resources and visibility needed to thrive while enabling their unique stories and sounds to reach audiences across India and beyond.

Backed by Warner Music Group’s global expertise, distribution network, and market reach, Loopd will allow its artists to access international audiences while remaining rooted in their independent spirit.

The launch comes at a pivotal time when non-film and independent music is experiencing rapid growth in India, fuelled by streaming platforms and evolving audience preferences. Loopd is strategically positioned to tap into this shift by showcasing diverse new voices and catering to listeners seeking music that goes beyond traditional film-driven content.

Shahir Muneer, Founder & Director of Divo, said: “Loopd is built with artists at its heart. We want to empower independent musicians with the right resources, visibility, and reach, while letting them stay true to their creativity. This is about building a movement, not just a label. Being part of Warner Music, our goal is to blur the lines between indie credibility and mainstream success.”

Jay Mehta, Managing Director, Warner Music India & SAARC, added: “Loopd strengthens our commitment to India’s diverse music culture. Independent and regional voices are shaping the future, and with this label we are creating a platform that celebrates originality while connecting artists to global audiences.”

The label has already made its mark with its debut release “Nizhal” by Adhithya RK, unveiled by Malayalam superstar Mohanlal. It will follow with an exciting line-up of releases, including “Parota and Beef” featuring Tuhin, “Prema” featuring Junaid Kumar, “Hiraaya” featuring Samuel Paul, and “Peraasaye” featuring Pradeep Kumar.

With Loopd, the future of India’s indie music movement has found a new home.

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