Bengaluru, September 29, 2025: Voltas Beko, a leading brand in home appliances space, is thrilled to announce the launch of its Festive Campaign 2025, starting September 28, 2025. This nationwide initiative is being strategically timed to coincide with the festive season, a key retail period marking a significant surge in consumer demand.

This new Festive campaign is designed to reinforce Voltas Beko’s core product benefits, HarvestFresh technology in refrigerators and Hygiene+ in washing machines, while offering attractive consumer offers to boost sales. This year’s festive communication strategy is a balanced blend of brand salience and sales-driven messaging, with a strong focus on both refrigerators and washing machines.

The campaign aims to position Voltas Beko as the preferred brand for Indian households during the festive season. By aligning with marquee media properties and digital-first platforms, the brand will ensure high visibility across awareness, engagement, and conversion touchpoints.

To maximise festive impact this season, Voltas Beko has launched a strategic 360° media plan that aligns with evolving consumer habits and high-engagement moments. On television, the brand has leveraged marquee HSM properties like the Asia Cup, Bigg Boss and KBC, along with popular movie channels to drive mass reach. Digital efforts span YouTube, OTT, CTV, JioHotstar, social media, and audio platforms, ensuring presence across screens and formats.

For discovery, the campaign taps into search, display, native, and contextual ads to capture consumer intent. High-impact placements such as TOI roadblocks and JioHotstar integrations amplify visibility, while innovations like in-content ads, CTV formats, and Nitro executions deepen engagement. On-ground, Voltas Beko builds local relevance through OOH activations at key festive hubs in Ahmedabad, Delhi, Gurgaon, Kolkata, and Mumbai. This integrated approach ensures the brand is present where consumers are celebrating, engaging, and shopping—online and offline.

Jayant Balan, CEO, Voltbek Home Appliances Private Limited said, “At Voltas Beko, the festive season has always been more than just a time of celebration, it is a season of meaningful connections and smart choices. For us, it is synonymous with the sales season, when families across India look to upgrade their homes and invest in appliances that enhance everyday living. This year, our campaign is being thoughtfully crafted to resonate with consumers by highlighting innovative technologies like HarvestFresh and Hygiene+, while also offering irresistible festive deals. We were aiming to make every purchase not just valuable, but memorable, by combining performance, trust, and affordability in one festive package.”

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Bengaluru, 22^nd January, 2025: Voltas Beko, a leading brand in the consumer appliances space, is excited to announce the launch of its new influencer campaign to promote its revolutionary HarvestFresh technology in refrigerators. Following the success of its TV and digital campaigns launched in October last year, this new influencer campaign aims to reach a wider audience by leveraging the power of 20 influencers across various genres, including lifestyle, nutrition, food, and parenting.

The campaign will feature prominent influencers such as Kishwer Merchant, Ambika Dutt, Uma Raghuraman, Rashmi Rai, Aarti Madan and many others. These influencers were carefully selected based on the audience profile and brand resonance with Voltas Beko. These personalities will be showcasing the innovative features of Voltas Beko’s  refrigerators, that boasts of advanced technology that preserves the freshness of fruits and vegetables for longer periods. The influencers will highlight the key benefits of this cutting-edge product, with a clear call-to-action directing their followers to visit Voltas Beko stores or explore the website for more details.

At the core of the HarvestFresh refrigerator range is groundbreaking technology that mimics the natural 24-hour sun cycle, using a three-color light system. This innovation ensures the preservation of essential vitamins such as Vitamin A and Vitamin C in fruits and vegetables, helping them last longer while retaining their nutritional value. This technology supports healthy living by keeping fresh produce at its nutritional best, making it easier for families to incorporate more fruits and vegetables into their daily diets. The HarvestFresh technology is available in both FrostFree and Direct Cool refrigerator categories, offering an energy-efficient solution that meets the needs of modern homes.

Speaking about the new campaign launch, Mr. Prasenjit Basu, Head of Marketing at Voltas Beko, said, “As trailblazers in the introduction of innovative technology in India, Voltas Beko takes pride in leading the charge to redefine freshness and establish new benchmarks in food preservation. Our latest campaign unites a dynamic group of influencers renowned for their authentic and impactful content, reaching a diverse audience of over 7.5 million. This initiative not only enhances our messaging but also drives increased foot traffic to our stores, where customers can experience the groundbreaking  HarvestFresh technology firsthand.”

He added, “Our mission transcends mere education; we aim to inspire families to adopt this technology, transforming their kitchens into smarter, more efficient spaces that excel in preserving nutrition. By harnessing the power of HarvestFresh, we empower consumers to enjoy fresher and more nutritious food, ultimately enhancing their overall well-being and lifestyle.”

With its strong emphasis on innovation, style, and functionality of products, and an engaging influencer collaboration campaign, Voltas Beko is poised to be the brand of choice for Indian families this year.

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