Bengaluru: Volkswagen India today launched the much-awaited Virtus GT Line and Virtus GT Plus Sport that personify customer aspirations in a cool new aesthetically enhanced avatar. The Brand has also introduced an enhanced feature package for the Taigun GT Line while reinvigorating the line structure with the introduction of a new Highline Plus variant for both India 2.0 car lines.

Leading the clarion call for fans of the sedan body style, Volkswagen has continued to infuse excitement to the market with the Virtus becoming India’s No.1 sedan in its segment. Volkswagen has now enhanced the excitement with the launch of both the Virtus GT Line (6MT) and the Virtus GT Plus Sport (6MT) with prices starting from INR 14.07 lakh (ex-showroom) and INR 17.84 lakh (ex-showroom) respectively.

The Brand had previously showcased the black themed concept on the Virtus at its Annual Brand Conference earlier this year in March. Based on the highly popular sedan that was developed to exemplify the dynamic and powerful identity of the sedan body style, the Virtus GT Line and Virtus GT Plus Sport have further elevated the dynamism of the GT badge on this iconic sedan.

Commenting on the announcement, Mr. Ashish Gupta, Brand Director, Volkswagen Passenger Cars India said, “India is a dynamic market where we have seen trends evolve rapidly and to stay competitive in this market, we have continued to amplify customer excitement with introductions such as GT Line and GT Plus Sport. With the quintessential car being a sedan body style, we are delighted by the stellar success of the Virtus. This sporty sedan now gets an evocative new avatar that caters to the discerning customers who are looking for differentiated aesthetics. With the repackaging of GT Line, we are also introducing more features that cater to the convenience needs of customers. The introduction of the Highline Plus variant gives us another opportunity to cater to customers looking for specific value and price combinations.”

Virtus GT Line: Making the sporty appeal of the coveted ‘GT’ badge more accessible to sedan buyers, Volkswagen has launched the Virtus GT Line with a thrilling new feature package and aesthetic differentiation, making India’s No.1 premium sedan even more aspirational.

Volkswagen India has democratized the GT badge with the launch of the new Virtus GT Line powered by the 1.0l TSI engine (6-speed automatic and manual transmission). Making the feature package more exciting, the Virtus GT Line will get features such as Electric Sunroof, 20.32 cm Digital cockpit, 25.65 cm VW Play Touchscreen infotainment with wireless Android Auto & Apple CarPlay, KESSY – Push button start stop, Auto dimming IRVM, Rain sensing wipers, Auto headlights and much more.

Ensuring enhanced customer confidence above the 5-Star GNCAP safety ratings, the Virtus GT Line will be offered with 6-Airbags as standard fitment. The Virtus GT Line will offer customers new features such as:

Virtus GT Plus Sport: Catering to the aspirations of discerning customers that seek a combination of exceptional performance and exhilarating design, Volkswagen India has launched the new Virtus GT Plus Sport. This sedan has been designed to offer thrilling experiences for drivers and spectators alike. The Virtus GT Plus Sport is equipped with features such as 25.65 cm VW Play Touchscreen infotainment with amplifier and subwoofer, 20.32 cm Digital cockpit (instrument cluster), Electric Front Seats (Driver + Co-driver) – 1st in segment, Ventilated front seats, Auto Headlights, Rain sensing wipers and much more.

Amplifying the aspirations of discerning customers the Virtus GT Plus Sport will offer blisteringly quick performance, powered by the 1.5l TSI EVO petrol engine with 6-speed Manual and 7-speed DSG transmission options. The Virtus GT Plus Sport will feature aesthetic enhancements on both exterior and interior trims.

Enhanced feature package on the Taigun GT Line: With the introduction of a new and more premium feature package on the debutant Virtus GT Line, the Brand has also upgraded the feature package for the Taigun GT Line that now offers features additions such as:

• 20.32 cm Digital cockpit
• Electric sunroof
• KESSY – Push button start stop
• Alu pedals
• Rain sensing wipers
• Auto dimming IRVM

New Highline Plus variant: Volkswagen India has introduced a new Highline Plus variant that will be powered by the 1.0l TSI petrol engine for both Taigun and Virtus. The new variant has been designed to offer customers an exciting new price point with a feature package that offers customers ‘More for Less’, with prices starting from INR 13.87 lakh (ex-showroom) for the Virtus Highline Plus (MT) and INR 14.26 lakh (ex-showroom) for the Taigun Highline Plus (MT). The key feature highlights of the Highline Plus variant includes:

• 20.32 cm Digital cockpit
• Auto dimming IRVM
• KESSY – Push button start stop
• Electric sunroof
• Auto Headlights
• Rain sensing wipers
• Auto coming/ leaving home lights

Further, the Taigun Topline and Virtus Topline trims get enhanced value with addition of the Digital sound package with amplifier and subwoofer as standard, offering enhanced entertainment on the go.

Chrome and Sport Offer Structure: With the launch of the Virtus GT Line and Virtus GT Plus Sport, Volkswagen India will now be offering both Taigun and Virtus across the Chrome and Sport offer structures. The new offer structure provides customers with unique design personas for each model line, catering to visual differentiation and appeal through aesthetic variations. Under the ‘Chrome’ offer structure, customers can choose a more sophisticated and elegant design language whereas the ‘Sport’ offer structure with its visually distinct ‘dark theme’ will appeal to enthusiasts and Customers looking for sporty aesthetics.

Volkswagen India continues to drive customer delight, offering customers an unparalleled driving experience, premium design, and a range of options that suit individual preferences. The refreshed product line structure showcases the Brand’s commitment to innovation, style, and performance in India.

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–    Avail exciting benefits and offers across the Volkswagen product range comprising of the Taigun, Virtus and Tiguan

–    Bringing festivities closer to customers, the Brand will also be present across key markets in India at premium malls, offering customers curated experience and engagement zones

–    This Volksfest customers can experience the ‘Trust Drive’, a unique concept for customers to test drive the safest Volkswagen they love and witness the impeccable confidence and capability these cars deliver

–    Customers can also avail attractive benefits on Add-on warranty, Service Value Packages and Value-added services

Bengaluru: Volkswagen India is set to usher in excitement this festive season with the start of Volksfest 2024, its annual celebratory extravaganza commencing from September 14^th and culminate on 31^st October. Inducing customer delight, Volksfest brings together a host of offers and benefits across its product range of Taigun, Virtus and Tiguan. Experience exciting engagement opportunities and assured gifts on test- drive and booking across Volkswagen dealerships in India.

Taking the celebration to premium malls across India, customers will be able to avail exclusive experiences such as free parking and valet services for Volkswagen owners. Curated ‘Experience Zones’ across various premium malls in the country will showcase Volkswagen cars with engaging product demos, while the ‘Engagement Zone’ will host fun games and competitions offering exciting giveaways. The Brand has also built a unique “Trust Drive” zone that invites prospective customers to get behind the wheel and experience the safe, German-engineered, fun-to drive characteristics that set Volkswagen cars apart first-hand, giving them a glimpse into the driving confidence that Volkswagen car owners experience on a daily basis.

Mr. Ashish Gupta, Brand Director, Volkswagen Passenger Cars India, said, “Volksfest, is our annual celebratory extravaganza through which we rejoice the festive season with our customers. Each year at Volkswagen India, our aim is to make Volksfest bigger and special for our customers with exclusive offers, benefits, and engagement opportunities. The auspicious festive season typically involves purchases of new products & services. Therefore, this year, we’re bringing our Brand even closer to customers, at the heart of cities, at premium malls across the country. Our customers, can spend quality time experiencing their preferred Volkswagen model that’s safe, sturdy and fun-to-drive.”

The auspicious occasion of Onam and Chingam kick started the festive season in India. To celebrate the festivities with customers in Kerala, Volkswagen India.

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–    German-engineered and safe product portfolio: Consumers in the state can opt for India’s safest product portfolio from Taigun and Virtus, along with the globally acclaimed Volkswagen Tiguan

–    Commitment to offer exceptional customer service: Volkswagen Mohali is committed to offer world-class customer service and experience with their team of eight trained executives.

Bengaluru: Volkswagen India has further bolstered its presence in Punjab with the inauguration of a new sales touchpoint in Mohali. This expansion further reinforces the Brand’s commitment to providing premium mobility solutions to its customers in the state.

The new Volkswagen Mohali sales touchpoint will showcase the Brand’s premium product portfolio, comprising the 5-star GNCAP safety-rated Taigun and Virtus as well as the Brand’s globally acclaimed Tiguan SUVW. It will be staffed by a team of eight trained executives under the leadership of Mr. Saravdeep Lally, Managing Director, Lally Motors Pvt. Ltd. The new facility is poised to ensure a seamless, customer- centric experience for all visitors, as well as existing and prospective customers.

Mr. Ashish Gupta, Brand Director, Volkswagen Passenger Cars India, said, “Punjab has always been an important market for Volkswagen India, with its growing demand for premium, German-engineered vehicles. The opening of the Volkswagen Mohali touchpoint further strengthens our commitment to this region, and with our expanding network, we aim to deliver world-class products and services to our discerning customers in Punjab and Chandigarh.”

Mr. Saravdeep Lally, Managing Director, Lally Motors Pvt. Ltd., added, “We are excited to bring the Volkswagen Brand’s global standards of excellence to customers. Our team is fully prepared to offer an exceptional experience, and we look forward to being an integral part of the growing Volkswagen footprint in the region.”

With the addition of the Mohali sales touchpoint, Volkswagen India now boasts a total of 11 sales and 7 service facilities in the Punjab and Chandigarh region. This network expansion reflects the Brand’s dedication to enhancing accessibility and delivering high-quality, German-engineered vehicles to its valued customers.

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