27th January 2025, Mumbai: Vinod Intelligent Cookware, a leading name in premium cookware, proudly announces its association with the upcoming season of Celebrity MasterChef as the Co-powered Sponsor on Sony Entertainment Television and Partner on SonyLIV.

Set to premiere on January 27, 2025, the much-anticipated season titled Celebrity MasterChef – Sabki Seeti Bajegi!, will air from Monday to Friday at 8:00 PM on Sony Entertainment Television and simultaneously stream on SonyLIV. As part of the partnership, Vinod Intelligent Cookware’s innovative products will be used by celebrity contestants like Usha Nadkarni, Gaurav Khanna, Dipika Kakar Ibrahim, Tejasswi Prakash, Chandan Prabhakar, Archana Gautam, Nikki Tamboli, Rajiv Adatia, Abhijeet Sawant, Faisal Shaikh, and Kabita Singh will swap their usual roles for aprons and chef’s hats as they compete for the title of Celebrity MasterChef, further solidifying Vinod Intelligent Cookware’s reputation as a leader in the cookware industry.

With Bollywood choreographer and director Farah Khan hosting the show, and renowned chefs Vikas Khanna and Ranveer Brar as judges, Celebrity MasterChef – Sabki Seeti Bajegi! brings a perfect blend of culinary expertise and entertainment. This season offers a unique mix of high-pressure cooking challenges and star-studded moments, appealing to both professional chefs and home cooks alike. This dynamic format makes the show an ideal platform for Vinod Intelligent Cookware to engage millions of viewers, showcasing its premium cookware in real-world culinary scenarios.

The Vinod Intelligent Cookware brand will feature prominently through its association with MasterChef on Sony TV and SonyLIV. Brand amplification via specially curated product displays on Vinod Intelligent Cookware branded utensil rack, seamless integrations, anchor mentions, and consistent brand communication throughout the show, ensuring maximum reach and engagement across platforms.

“This marks our second partnership with MasterChef India, and we are excited to once again align with such an iconic platform. Our collaboration with the show offers a unique opportunity to demonstrate the exceptional quality, durability, and reliability of our products while allowing us to reach millions of households. We are proud to be part of a show that celebrates culinary excellence, and we look forward to seeing the contestants use our cookware in their high-pressure cooking challenges,” said, Sunil Agarwal, Managing Director at Vinod Cookware India Private Limited.

Sandeep Mehrotra, Head— Ad Sales, Network Channels, at Sony Pictures Networks India (SPNI), added, “We are thrilled to partner with Vinod Cookware, as the highly anticipated format – Masterchef India, promises to be more exciting than ever this season, returning as Celebrity Masterchef – Sabki Seeti Bajegi! The seamless integration of their brand into the show enhances the viewing experience, making it a compelling watch for our loyal audience. We look forward to a fruitful partnership that will undoubtedly delight our viewers across our linear and digital platforms.”

On this association, Priya Jacob, President – Media, Network Advertising Pvt Ltd, says, “We are excited to partner with MasterChef India (Celebrity MasterChef) once again on an even larger scale, with a presence on both Sony Entertainment Television and SonyLIV. With its loyal viewership, the show provides an excellent platform to enhance Vinod Cookware’s brand awareness and credibility. The use of Vinod Cookware by celebrity contestants on the show allows for organic product placement, demonstrating its reliability in high-pressure, professional cooking scenarios.”

Vinod Intelligent Cookware’s strategic partnership with Celebrity MasterChef offers an exceptional platform to highlight the brand’s commitment to innovation, cutting-edge technology, and reliability. By partnering with a prestigious show that appeals to both amateur cooks and seasoned professionals, Vinod Intelligent Cookware boosts its visibility on Sony Entertainment Television and SonyLIV. This collaboration reinforces the brand’s reputation as the cookware of choice for those who value quality and performance in the kitchen.

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2nd November 2023, Mumbai, India: Vinod Cookware, a renowned Indian brand in the world of kitchenware, is thrilled to announce its official entry into the United Kingdom with the launch of its official website. This momentous expansion reflects Vinod Cookware’s commitment to delivering top-notch kitchen essentials to a global audience while retaining its deep-rooted Indian heritage. The brand’s experience is bolstered by over 60 years of research-based expertise, experience, and innovation in kitchenware manufacturing. The UK website, which goes live in the first week of November 2023, has been developed with a strong focus on consumer convenience and user experience. Drawing inspiration from the successful Indian website, it incorporates tailored enhancements and functionalities to cater to UK and EU customers. Subtle design aesthetics add to its appeal, all while maintaining the unmistakable identity of Vinod Cookware, ensuring customers’ continued trust.

Customers can expect a seamless shipping and returns experience with Vinod Cookware. The company has partnered with efficient couriers in the UK to ensure reliable delivery services. Additionally, updated policies have been implemented to simplify the returns process, reflecting Vinod Cookware’s commitment to enhancing customer convenience and satisfaction. Furthermore, the website will feature the full range of Vinod Cookware products available in India, ensuring that customers in the UK have access to the same high-quality kitchen essentials that have made the brand a trusted name.

On the launch of the new website, Sunil Agarwal, Director, Vinod Cookware commented, “Vinod Cookware’s journey has always been defined by a deep commitment to quality, innovation, and the joy of cooking. With over six decades of research-based expertise and a commitment to innovation, we aim to become synonymous with quality, innovation, and the art of cooking, transcending borders and enriching kitchens globally. Our entry into the UK market is not just about expanding our reach, but also about sharing the culinary heritage of India with the world. Our new website is a testament to our dedication to customer convenience and satisfaction, and we are excited to introduce our products to the discerning UK and EU audience. At Vinod Cookware, we believe that cooking is an art, and our products are the canvas for your culinary creations.”

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Over the years, ‘Kaun Banega Crorepati’ has become synonymous with the hopes and dreams of millions of Indians. The show and its host, Mr. Amitabh Bachchan, are both cherished by audiences of all ages and continue to make a significant impact on people’s lives. With this association, Vinod Cookware will use this opportunity to reach and engage with a broad and diverse audience of the show. For years, Vinod Cookware has been providing intelligent and cutting-edge cookware solutions that cater to the diverse needs of Indian households. As a trusted name in kitchens across the nation, it is dedicated to enhancing the cooking experience through the product range including Pressure Cookers, Non-Stick Cookware, SAS Metal/Technology, and Hanos cookware solutions.

Sunil Agarwal, Director of Vinod Cookware, commented on the new collaboration, saying, “We are thrilled to announce our partnership as an associate sponsor of KBC. This association exemplifies our dedication to empowering households with innovative kitchen solutions. I’m delighted to share a more exciting announcement, the successful release of our Zest Ceramica range, which showcases our commitment to intelligence and excellence in the culinary world. We are eager to connect with a broader audience through KBC and reinforce our brand’s core values while setting new standards for cooking experiences.”

Ms. Priya Jacob, President of Media at Network Advertising, emphasized that partnering with Kaun Banega Crorepati, which is one of the biggest shows on Indian television, is a strategic move for Vinod Cookware to reach a broader and diverse audience. This, coupled with Mr. Amitabh Bachchan’s iconic presence enhances this association. We strategically aimed to coincide with the festive season in India, as it aligns with Vinod Cookware’s core values, and the show’s integration during this period is set to be a strong catalyst for the brand.

Sandeep Mehrotra, Head—Ad Sales, Network Channels, at Sony Pictures Networks India (SPNI) further commented, saying, “We always strive to offer customized brand solutions that meet the business objectives of our partners, and which can seamlessly translate into engaging content. We are delighted to have Vinod Cookware come onboard as an associate sponsor on our flagship show, Kaun Banega Crorepati Season 15, offering them a multifaceted integration plan that delivers both impact and reach.”

So, this festive season, enjoy delicious food and top-notch entertainment as Vinod Cookware’s integration with Kaun Banega Crorepati will capture the celebratory moments with megastar Mr. Amitabh Bachchan.

About Vinod Cookware:

Vinod Cookware is a leading producer of premium-quality stainless steel cookware. Co-founded by Rajeram Agarwal in 1962, they offer an extensive range of over 400 products. While initially a local manufacturer, they expanded globally in the 1990s by exporting to the U.K., the U.S.A., Germany, France, and other countries. Vinod Cookware also recently earned ‘The Best of Bharat Award’ by e4m Pride of India and was recognized as the best non-stick Dosa Tawa brand by Mishry Reviews, which has reviewed over 2000 products in the cooking and dining space. They are committed to adopt the latest technology and new-age materials that are more suitable for Indian kitchens.

The post Vinod Cookware, the pioneer of intelligent cookware in India, partners with Sony Entertainment Television’s intelligence and knowledge-based reality game show, “Kaun Banega Crorepati Season 15” appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.