August 29, 2025, Bengaluru, India – Global apparel retailer UNIQLO today opened the doors to its first-ever store in Bengaluru, marking a significant milestone in its India journey. Cricket legend, and Bengaluru local, Rahul Dravid joined the launch celebrations at UNIQLO Orion Mall, Brigade Gateway, where he participated in the ribbon-cutting ceremony alongside UNIQLO India representatives, drawing a crowd of excited customers and fans.

Spread across 9,012 square feet on the ground floor of the mall, UNIQLO Orion Mall Brigade Gateway, Bengaluru introduces the brand’s signature LifeWear philosophy to the city: high-quality, functional clothing designed to improve everyday life. This marks UNIQLO’s 17th store in India and its very first in South India.

“Today marks a significant milestone as we enter South India with the launch of our first store in Bengaluru,” said Kenji Inoue, Chief Operating Officer & Chief Financial Officer, UNIQLO India. “This debut has been long awaited, and we are truly encouraged by the warm and positive response from our customers in Bengaluru. We look forward to serving our customers in this city, introducing them to our LifeWear offering and providing them the best customer experience through our store”.

Rahul Dravid, former India captain and cricket legend, added, “UNIQLO is a brand I have long admired for its timeless style, functionality, and simplicity – qualities I personally value. It’s exciting to see the brand launch its first store in Bengaluru, right here in my hometown. Being part of this special occasion is truly wonderful, and I am confident that Bengalureans will embrace the LifeWear philosophy with enthusiasm.”

Ahead of the official store opening, a ribbon-cutting ceremony was held in front of a cheerful crowd of customers eagerly waiting to step inside to shop for exclusive offers as well as a chance to receive a specially designed tote bag made by a local artist, over a purchase of ₹6,000.

“The opening of renowned Japanese apparel brand UNIQLO adds to our existing lineup of international fashion labels and enhances our reputation as a preferred shopping destination for patrons seeking a global shopping experience. This strategic addition reflects our ongoing mission to elevate the shopping experience in Bengaluru, offering patrons a curated global mix of fashion, lifestyle, and culture.” said Nirupa Shankar- Joint Managing Director, Brigade Group.

Inside the new store, customers can explore the full range of UNIQLO LifeWear-versatile clothing designed with a focus on simplicity, quality, and longevity. The store houses wardrobe essentials across categories for men, women, kids, and babies, including Fall/Winter 2025 collections featuring innovative technologies such as HEATTECH, PUFFTECH, and AIRism, along with premium fabrics like denim, fleece, and cashmere.

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Bengaluru, August 18, 2025, National – Global apparel retailer UNIQLO today announced the launch of its new campaign, ‘Everyday Wear for Mr. Dependable’, starring cricketing legend Rahul Dravid. The campaign highlights UNIQLO’s signature LifeWear philosophy, clothing designed to support all aspects of modern life with simplicity, comfort, and quality through two of its core products – the breathable AIRism Polo Shirt and the crisp Super Non Iron Shirt. 

Speaking about the campaign, Rahul Dravid said, “Being a part of the UNIQLO campaign is special as it reflects both sides of who I am in my regular daily life. I’ve always believed in keeping things simple and consistent, in sports and in life. UNIQLO fits into every version of my day – it’s simple, comfortable and functional.”

Video Link of the Campaign – https://youtu.be/AUe8OC5UdCs

In this special collaboration, Rahul Dravid steps into the spotlight, bringing UNIQLO’s comfort-focused clothing to life in a way that reflects his personality and daily routine.   

Dravid, On and Off the Field

In the campaign film, Dravid is seen in two effortlessly stylish modes: as his on-field self in the UNIQLO AIRism Polo Shirt, strolling past the nets as a coach; and as his off-field self in the UNIQLO Super Non Iron Shirt, heading out for a family dinner. Through a playful split-screen exchange between the two ‘Dravids’, the film underscores how UNIQLO clothing is dependable and versatile for every moment of the day.

“We are very pleased to collaborate with the cricket legend,” said Nidhi Rastogi, Marketing Director, UNIQLO India. “Rahul Dravid represents the same consistency, simplicity, and quiet confidence that UNIQLO embodies. Through this campaign we showcase the two sides of Rahul Dravid, the coach on the field and the family man off field, showcasing that UNIQLO is a dependable choice of clothing for your everyday life”.

As part of the 360° rollout, the campaign goes live across digital, social, CRM, in-store, and outdoor platforms starting August 18. The campaign will also feature a first-of-its-kind AR (augmented reality) experience activation at UNIQLO’s new store opening at Orion Mall, Brigade Gateway, Bengaluru on August 29, where customers can engage with a life-sized virtual version of Rahul Dravid through an interactive, tech-enabled zone.

The UNIQLO store at Orion Mall, Brigade Gateway, Bengaluru, is set to launch on August 29, 2025.

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