Gini & Jony, known for its stylish and comfortable range of kids’ apparel is available across 50 exclusive brand outlets, at 250+ retail points, its brand website and on multiple online marketplaces. The brand has implemented Unicommerce’s multi-channel order and warehouse management systems, to enable faster fulfilment, real-time inventory tracking, and seamless order processing for orders received across its brand website and multiple marketplaces.

Unlike adult fashion, kidswear requires frequent design changes, seasonal drops, and quick turnarounds due to evolving trends and age-specific sizing – all of which make inventory management and forecasting complex. Unicommerce’s technology solutions will help Gini & Jony manage inventory more accurately across channels, enabling faster, more reliable deliveries and an improved shopping experience.

India’s kids’ apparel market, valued at USD 24.56 billion in 2024, is projected to reach USD 29.35 billion by 2030. This growth is driven by rising disposable incomes, growing brand consciousness among parents and the expansion of organised retail and e-commerce platforms, which have made kidswear more accessible by offering greater variety and convenience to shoppers across the country.

Commenting on the partnership, Harsh Agarwal, CEO of Gini & Jony said, “The kidswear category within the apparel market holds significant growth potential in India, driven by a rising young population, increasing urbanisation, and growing demand for branded, fashion-forward clothing for children. Our focus is to increase our revenue share from our online channels, and this partnership will help us enhance our digital capabilities, streamline operations, and reach a wider customer base more efficiently.”

“The apparel segment is often cited as one of the most challenging areas to manage within e-commerce. This is due to a combination of factors which Unicommerce solves for,” said Kapil Makhija, MD & CEO of Unicommerce. “We are thrilled to partner with Gini & Jony in their expansion journey, enabling them to strengthen their digital presence and reach a broader audience across India’s evolving kidswear market,” he added.

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29^th September 2025 | Bengaluru: E-commerce order volumes saw a 21% year-on-year increase during the first six days of the festive season, according to an analysis by Unicommerce, India’s leading e-commerce enablement SaaS platform. The comparison accounts for the corresponding six-day period last year (starting 26 September 2024), with this year’s sale period which began on different dates across platforms.

This analysis is based on over 40 million transactions processed by Unicommerce’s flagship platform Uniware, during the first festive sale week in both years.

According to the data, quick commerce order items surged significantly, recording over 85% growth in volumes during the first week of the festive season sale. This highlights the growing consumer preference for faster delivery, positioning quick commerce as a key growth driver in this year’s festive sales.

The key categories that drove overall growth during this period included FMCG—led by healthy foods, followed by beauty & wellness, health & pharma—which saw a strong demand for nutraceuticals & supplements, electronics—fueled by increased sales of home appliances, and home decor products.

With integrations across sales channels, brands ensured product availability across multiple touchpoints. Brand websites recorded a 31% increase in volumes, predominantly driven by the beauty and wellness segment, including makeup, personal care, and hygiene products. The fashion category, primarily led by apparel and jewellery, also recorded strong growth.

Tier II and III cities continued to drive a significant share of order volumes, collectively accounting for around 58% of the total festive transactions during the first festive week.

As per the analysis, while metros and tier I cities recorded a 22% increase in order volumes, tier II and tier III cities together registered a 20% growth, compared to the corresponding period last year. The steady year-on-year increase in order volumes from Tier II & III cities also highlights the growing significance of these towns in driving festive season demand.

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9^th September 2025 | Bengaluru: India’s iconic beauty and personal care brand, Dabur has signed Unicommerce, India’s leading e-commerce enablement SaaS platform to streamline and strengthen the omnichannel operations for its beauty and personal care retail brand, NewU.

NewU offers a comprehensive range of cosmetics, skincare, hair care, personal grooming and fragrance products sourced from leading national and international brands.

With this deployment, NewU has adopted Unicommerce’s comprehensive Uniware suite to seamlessly integrate and automate order processing across its brand website, online marketplaces, quick commerce platforms, and offline stores.

The integration will enable the brand to offer a seamless experience to their customer – allowing them to discover products online, check availability, order from their preferred channel, and even choose fulfillment options such as home delivery or store pickup. This will strengthen the brand’s ability to deliver consistent, reliable, and convenient shopping experiences across all touchpoints including through its rapidly growing retail network of 120+ stores in 35+ cities nationwide. The NewU stores are operated by H&B Stores Limited, a 100% subsidiary of Dabur India Limited.

By giving real-time visibility into inventory across channels, Unicommerce’s technology will ensure that stock levels are always accurate and up to date, optimising inventory and avoiding stockouts or over stocking.

Mr Manish Asthana, Chief Operating Office, of NewU said, “At NewU, we are committed to offering consumers a wide choice of beauty and personal care products with convenience at the core. Customers today expect and appreciate seamless experiences across online and offline channels. Our partnership with Unicommerce is a step towards strengthening our technological backbone as an omnichannel retailer.” 

“We are excited to support NewU in its omnichannel journey,” said Kapil Makhija, MD & CEO of Unicommerce. “As retail evolves, brands need agile technology to scale efficiently while maintaining a great customer experience. Our Uniware platform is designed to simplify inventory and order management across touchpoints, and partnering with NewU reinforces our mission of empowering retailers to serve customers better and grow sustainably.”

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~ Efficient batch management to identify expired or defective items and timely alerts to ensure customer safety ~

20^th May 2025, Bengaluru: India’s online healthcare and pharmacy sector is witnessing rapid growth, driven by a rising reliance on digital solutions for patient care. In a move to optimise e-commerce operations for a wide variety of its own branded products, digital healthcare company Tata 1mg has partnered with Unicommerce, one of India’s leading e-commerce enablement SaaS platforms, to enhance its order processing and logistics efficiency.

Unicommerce’s technology will automate order processing for the brand, enable accurate tracking of stock levels and utilise demand forecasting to minimize overstocking, thereby ensuring timely product availability across facilities. This will lead to fast and error-free fulfilment of its products across 1000+ cities in India.

Tata 1mg, under its own brand, offers products from a diverse selection of categories including nutritional supplements, medical devices, orthopaedic supports, personal care & ayurveda. The brand’s product offerings have rapidly scaled across online platforms to take leadership positions across a large number of categories.

Tata 1mg has deployed Unicommerce’s multi-channel order management and warehouse management systems to streamline its backend operations for orders received on its website and across various marketplaces, ensuring an enhanced shopping experience for its end customers.

Unicommerce’s batching facility will enable quick identification of faulty and expired products, triggering actions like initiating recall or prioritising sales by generating alerts for a batch nearing its expiry date.

India’s e-pharmacy market was valued at USD 394.09 million in 2024 and is anticipated to grow to USD 801.34 million by 2030. The retail e-pharmacy trends are driven by the convenience of online ordering, providing access to a wide range of pharmaceutical products and increased digital adoption across tier-1 and tier-2 cites.

The Digital Health Incentive Scheme (DHIS) encourages healthcare providers to adopt digital health solutions, incentivising hospitals, clinics, and healthcare startups to embrace digital technologies, accelerating the transition to a paperless healthcare system.

Ketan Bhatia, Vice President – Consumer Products of Tata 1mg mentioned about the recent partnership, “As a leading online health & wellness brand, we are committed to providing our customers a seamless shopping experience for our wide range of effective & high-quality products. Our partnership with Unicommerce is a step towards strengthening our e-commerce operations to enhance the buying experience for our customers across the country.

Speaking about the association, Kapil Makhija, MD & CEO of Unicommerce said, “Healthcare brands are embracing technology to optimise their digital channels, providing timely deliveries to end customers, which is a critical factor in this sector. We are privileged to support Tata 1mg in their journey to offer rich wellness experiences.

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These transactions include order management by brands and sellers to process orders received on their own websites & apps and across multiple marketplaces. The Uniware platform allows users to manage multiple warehouses and make automated inventory management decisions to optimise inventory utilisation and adhere to desired SLAs. It also allows brands to seamlessly serve customers across their physical and online stores through its omnichannel solutions.

At present, 7000+ clients in India, Southeast Asia, and the Middle East utilize the Unicommerce platform for comprehensive management of their e-commerce operations, including Some of Unicommerce’s marquee clients include FabIndia, Lenskart, Timex, TCNS, Mamaearth, Sugar, Emami, Urban Company, Blue Star, Cello, Symphony, VIP Bags, Healthkart, GNC, boAt, Portronics, TMRW, Mensa, Landmark Group, Edamama and many more.

Uniware by Unicommerce currently powers 11860+ client facilities, including  8900+ warehouses and 2900+ omnichannel-enabled stores across India, the Middle East, and Southeast Asia.

The volumes on the Uniware platform have been rising rapidly and have doubled from over 500 Mn order items processed in FY 23. The current annualised run rate on its platform is 1.036 Billion order items.

Unicommerce’s platform enables automation across the entire value chain of e-commerce and retail, making it a one-stop shop for brands and businesses. Its product suite comprises three platforms, namely, Convertway, a marketing automation platform that enables customer engagement; Uniware, which streamlines operations by managing inventory across locations and processing orders for online and offline channels, and Shipway, a courier aggregation and shipping automation tool to power smart courier allocation, tracking and return & exchange management.

The company recently declared its Q3 FY25 results, highlighting a YoY revenue growth of 26.1% along with an adjusted EBITDA growth of 63.5% YoY. With a consistent track record of growing profitability since FY21, Unicommerce’s Profit After Tax (PAT) recorded a 62.3% YoY increase as per the results, reaching INR 62.9 million compared to INR 38.8 million in Q3 FY24. The platform also added 180+ new enterprise clients to its portfolio, as per its Q2 and Q3 FY25 results.

Commenting on the key milestone, Kapil Makhija, MD & CEO of Unicommerce, said, “Technology is a key enabler of modern-day trade. At Unicommerce, we are privileged to help build and advance e-commerce technology solutions that drive business efficiencies and enhance user experience not only in India but also in the Middle East and Southeast Asia. Our 1-Billion-milestone is a reaffirmation of the power and potential of e-commerce and the role of technology in its growth.”

In 2025, Unicommerce acquired nearly 43% stake in Shipway Technology Private Limited, which offers full-service courier aggregation and shipping automation solutions that help brands and sellers reduce shipment costs. Unicommerce will be acquiring the remaining stake in Shipway as per agreed timelines.

Incorporated in 2012, Unicommerce is listed on the National Stock Exchange India and the Bombay Stock Exchange.

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Most significant categories (by volume) in 2024: Fashion & accessories (29%) and beauty, wellness & personal care (20%) 

Continuing rise of shoppers from Tier 3 cities:  Volume growth in Travel Accessories (200%), Watches (100%), Books (85%) and gaming accessories (60%) 

Discounts higher in 2024 (15-30%) Vs 2023 (10-25%)

Bengaluru; January 15, 2025: Unicommerce, one of India’s leading e-commerce enablement SaaS platforms, today shared the online shopping trends from 2024.

As per Unicommerce’ analysis, the two leading categories accounting for the bulk of online orders in 2024 were “Fashion & Accessories” (30%) and “Beauty, Wellness & Personal Care” (19%).

The analysis also sheds light on the rising penetration of online shopping in smaller cities. In CY 2024, Tier-3 cities recorded a significant YoY order volume growth across multiple categories. Travel accessories, led by backpacks, laptop sleeves, hardcase trolley bags, and motorcycle gear like leg pouches, mobile holders, and saddlebags, witnessed over 200% growth, watches logged over 100% growth, books registered over 85% growth, and gaming accessories saw over 60% order volume growth during 2024.

The Average Order Value (AoV) across product categories witnessed a sizable increase, with FMCG topping the chart with a rise of around 17% from INR 450+ to INR 530+ during CY 2024 as compared to CY 2023. Electronics & Home Appliances recorded approximately 12% jump in AoV from INR 1690+ in 2023 to INR 1900+ in 2024. Home Decor also recorded over 12% AoV growth, growing from INR 690+ in 2023 to INR 780+ in 2024.

As more brands offered exclusive discounts and limited-time deals in 2024, higher discounts were observed across top volume categories, including fashion, accessories, beauty, wellness, and personal care, health and pharma and FMCG goods. The discounts ranged between 15-30% during the year. This figure was in the range of 10-25% in 2023.

Returns are an important aspect of online commerce, with brands and marketplaces placing a lot of emphasis on using technology to achieve greater operational efficiency and to enhance consumer experience. In CY 2023, the percentage of return orders initiated by customers was around 10%, which dropped to 7.8% in 2024. On the other hand, the Return to origin (RTO) orders, which are undeliverable orders, grew slightly from 6.2% in 2023 to 7.3% in 2024.

In CY 2024, 62% of orders placed were prepaid, and these witnessed lower returns, with only 10% of them returned as compared to CoD (Cash on Delivery) orders, which saw higher returns of approximately 24% during the same period.

The rising adoption of omnichannel was seen in a 40% increase in the number of stores that deployed omnichannel technology. Ship-from-store order volumes increased by 50% in CY 2024 over CY 2023.  Ship-from-store orders are online orders that brands process via their physical stores.

The analysis is based on transactions processed on Unicommerce’s platform in CY 2023 and 2024. In CY 2024, Unicommerce processed nearly 900 mn transactions on its platform.

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Hummel India has deployed Unicommerce’s multi-channel order management and warehouse management systems to automate its order processing from across its brand website as well as multiple marketplaces. Unicommerce’s technology will allow the brand to process orders placed across different channels through a unified dashboard, which can lead to error-free and faster deliveries of its sports and athleisure wear products.

Additionally, the brand has opted for Unicommerce’s UniShip technology, which is a post-shipment journey solution to help end consumers track and return orders, providing a marketplace-like experience for orders placed on its brand website.

The sports and athleisure wear segment has been witnessing continuous growth in e-commerce order volumes with both new-age digital first brands and traditionally offline brands leveraging technology to manage and fulfil the rising demand. As per Unicommerce’s recent analysis of the Black Friday sale 2024, the sportswear and fitness products category has observed over 65% order volume growth as compared to the same period of the sale last year.

With Hummel India planning to expand its footprint across the country with its exclusive brand stores, the brand’s present focus is on growing its ‘team sports’ and ‘institutional business’ segments. It has currently integrated its brand website, and 3 warehouses with Unicommerce’s platform.

Talking about the recent partnership, Soumava Naskar, Managing Director at Hummel India said, “While our exclusive range of sportswear targets the younger generation which is more tech savvy and digitally driven, our partnership with Unicommerce will help us enhance our operational efficiency making our products widely available to aur audience.”

“The Indian e-commerce market is changing with newer categories making a strong impact, one of which is the sportswear segment”, said Kapil Makhija, MD & CEO of Unicommerce. “We are excited to be a part of Hummel’s growth journey as we offer our technology expertise to power their e-commerce operations.”

With a 930 Mn+ annual transaction run rate, 3550+ clients, 8800+ client warehouses and 3150+ client stores, Unicommerce works with India’s marquee brands, leading marketplaces, and logistics service providers to technologically enable end-to-end management of their e-commerce operations. Beyond India, Unicommerce also serves clients in the Middle East & Southeast Asia.

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~ Now deploys its solutions for SUGAR’s omnichannel retail operations ~

~ Unicommerce omnichannel solution will integrate a network of physical stores, warehouses, brand websites, and multiple marketplaces ~ 

19 November 2024, Bengaluru: Unicommerce, one of India’s leading e-commerce enablement SaaS platforms, is powering SUGAR Cosmetics with its integrated technology stack to strengthen its e-commerce and retail operations.

The premium beauty & personal care brand has been leveraging Unicommerce’s technology, including its multi-channel order management and warehouse management systems, to streamline its e-commerce operations for over five years. With the recent addition of Unicommerce’s omnichannel retail management system, the brand will additionally power store fulfilment operations to serve its customers across digital and physical touchpoints.

According to recent trends by Unicommerce, the makeup products witnessed an order volume jump of over 100% during this year’s Diwali sales as compared to last year, indicating shoppers’ growing interest in such products.

With its wide range of makeup products, SUGAR continues to build a strong network of physical stores nationwide. Integrating all the stores and warehouses on Unicommerce’s centralised platform will allow the brand to offer ship-from-store service to its customers. It will also enable the brand to switch orders between its warehouses and stores, thereby exposing more inventory and a wider assortment, leading to faster service.

The technology will also optimise return order processes, providing customers with a holistic brand experience and increasing upselling and cross-selling opportunities. 

Speaking about the company’s Omnichannel vision and partnership with Unicommerce, Jasmin Gohil, Chief Technology Officer of SUGAR Cosmetics, said, “In today’s fast-evolving market, it has become imperative to have omnichannel capabilities to offer excellent customer satisfaction. We are a technologically focused brand, and Unicommerce’s technology has demonstrated impressive results throughout our long-standing partnership. Its omnichannel capabilities will help further strengthen our potential to serve our customers and enhance their shopping experience across all online and offline channels.”

Regarding the partnership, Kapil Makhija, MD and CEO of Unicommerce said, “The evolving retail industry has made it essential for brands to deploy technology that enhances the overall post-purchase experience for end consumers. Our long-term relationship with SUGAR is a testament to our excellent product, and we look forward to deepening our relationship with SUGAR and supporting their business operations through our unified technology platform.

As of Q2 2025, Unicommerce serves 3550+ clients, including D2C brands, retail and e-commerce companies, and logistics provider firms. With 260+ technology & partner integrations, the company has achieved an annual transaction run rate of 930+ million order items, managing 8800+ warehouses and 3150+ omni-enabled stores across geographies. Unicommerce eSolutions Limited is listed on the National Stock Exchange of India (NSE: UNIECOM) and the Bombay Stock Exchange. (BSE: 544227)

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~ Beauty & makeup products, dietary foods, healthy snacks & supplements, kids apparel as well as kitchenware were the other highlights during this year’s festive season sales ~ 

~ Tier 3 towns trump Tier 2 cities with higher volumes ~ 

07th November 2024, Bengaluru: The festive season sale 2024 has wrapped up on a positive note, with order volumes higher by over 14% YoY. The period also witnessed a GMV growth of over 18% compared to the Diwali sales in 2023.

Analysis by Unicommerce, one of India’s leading e-commerce enablement SaaS platforms, highlights that while the entire sale period presented multiple purchase opportunities, most of the buying happened during the initial days of the season sale. Exciting discounts offered continued throughout the month-long sale event, including sales for Navratri, Dussehra, Dhanteras and Diwali followed by Govardhan puja and Bhai Dooj.

Based on the analysis of orders processed on Unicommerce’s platform, relatively new e-commerce categories that were the top performers this year included travel accessories and health devices which noted a significant over 100% YoY order volume growth for each category. The gaming accessories segment also witnessed a remarkable over 85% YoY order volume growth during this period.

Other traditional categories which made a strong impression this festive season were beauty & makeup products with a whopping over 100% order volume growth this season as compared to the previous year. Toys & baby products and kids apparel also recorded higher order volumes with over 50% and 30% YoY growth respectively. Dietary foods, healthy snacks & supplements as well as kitchenware products noted over 40% and 30% order volume growth respectively during this period as compared to the festive sale last year.

Tier III cities and beyond areas outperformed tier II towns with higher market share of 36.4% in terms of order volumes as compared to that of tier II towns which stood at 23.5%. The market share of tier I cities and metropolitans was however the highest this year at 40.1%.

Brands and e-commerce companies continue to tackle order returns with the help of technology as the festive rush puts a greater load of orders on these platforms. Some of the categories that saw reduction in order returns this year were electronics & gaming accessories where returns fell from 20.5% in 2023 to 16% in 2024. The Books segment also noted reduced returns which accounted for 14% in 2023 and were down to 11.5% in 2024. The travel accessories category also saw a decrease in order returns from 20.2% in 2023 to 18% in 2024.

E-commerce sale events continue beyond the festive season sale, with many more upcoming sales, including the Black Friday Sale, Christmas Sale and the Year-end Sale.

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~ Unicommerce solution deployed across 50+ stores & warehouses ~

14 October 2024, Bengaluru: Leather goods manufacturer Hidesign has partnered with Unicommerce, one of India’s leading e-commerce enablement SaaS platforms to strengthen its e-commerce operations and improve order processing for its wide collection of leather products across online and offline channels.

Hidesign has deployed Unicommerce’s technology including its ‘No Frills Order Processing’ feature for omnichannel orders which will allow Hidesign’s staff to view all actionable order items on a single page, making it easier to process store orders seamlessly from a centralised location.

Unicommerce’s platform offers a wide array of integrations across marketplaces & webstores, logistics service providers, ERP, PoS and accounting systems that provide brands a cohesive experience to handle each aspect of their operations. Leveraging these integrations, Hidesign will be able to further streamline its e-commerce operations, improving its billing efficiency and providing a consistent experience across all store locations.

With the latest technological capabilities, Hidesign will be able to provide an enhanced post-purchase experience to its end-customers using Unicommerce’s SaaS platform. Currently, the brand has integrated its 50+ stores and warehouses with the Unicommerce platform.

Talking about the partnership, Pujaspada Pandab (Pujas), Chief finance officer at Hidesign said, “We have had a long known history of our physical presence across the country. With e-commerce becoming the go-to choice for today’s customers, it is important to adopt the right kind of technology. With Unicommerce’s reliable platform, we are rest-assured that our business operations will yield improved results”.

Kapil Makhija, MD & CEO of Unicommerce, while speaking about the association mentioned, “Hidesign represents the power of art and how its artisanal belief has led to the making of a renowned leather products brand over the years. Just like we have built our technology step by step, our technological prowess will provide the apt support to enhance their post-purchase operations”.

As of Q1 2025, Unicommerce serves 3600+ clients including D2C brands, retail and e-commerce companies as well as logistics provider firms. With 250+ technology & partner integrations, the company has achieved an annual transaction run rate of 850+ million order items managing 8300+ warehouses and 2950+ omni-enabled stores across geographies. Unicommerce eSolutions Limited is listed on National Stock Exchange of India (NSE: UNIECOM) and on the Bombay Stock Exchange. (BSE: 544227) Unicommerce eSolutions Limited is listed on National Stock Exchange of India (NSE: UNIECOM) and on the Bombay Stock Exchange. (BSE: 544227)

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