Bengaluru, 29th June 2026: AbhiBus (ixigo’s bus business), one of India’s leading online bus ticketing platforms, has announced the renewal of its association with Mahesh Babu, who will continue as the brand ambassador for the 10th consecutive year – marking a decade-long partnership built on trust, consistency, and shared values.

Since the association began in 2016, AbhiBus and Mahesh Babu have come together to create engaging and high-impact campaigns that have connected with travellers across the country, while reinforcing the vision of making bus travel more accessible and convenient. Over the years, as AbhiBus has evolved into a tech-driven platform for bus travel, this milestone partnership with Mahesh Babu has grown stronger – mirroring the brand’s expanding reach and deeper customer connect, while continued innovations like Filter New Bus, Abhi Assured, real-time seat availability, Roadside travel assistance and live tracking have made bus travel simpler and more reliable.

Speaking on the milestone, Rohit Sharma, COO, AbhiBus, said, “Completing 10 years with Mahesh Babu is more than a partnership – he is part of our story. From our earliest days to becoming one of India’s leading bus travel platforms, this association has grown with us, shaped us, and reflected who we are. As AbhiBus continues to harness technology to make bus travel smarter, safer, and more seamless for every Indian, this partnership remains at the heart of everything we build.”

Sharing his thoughts, Mahesh Babu, said, “It’s been a wonderful journey with AbhiBus over the years. The brand has consistently focused on improving the travel experience, and I’m happy to continue being part of this journey as they bring more innovation to bus travel in India.”

Today, AbhiBus offers access to over 6 lakh routes, 6,200+ private operators, and multiple State RTCs, making it one of the most comprehensive bus travel platforms in the country. As it enters its next phase of growth, AbhiBus’ continued association with Mahesh Babu is expected to deepen its connect with travellers and further reinforce its position as a trusted bus travel brand.