Bengaluru, December 08, 2025: Axis Finance Limited (AFL), one of India’s fastest-growing non-banking financial companies (NBFCs), today announced the launch of ABC Scorecards — a suite of advanced Application, Behaviour and Collection Scorecards designed to strengthen credit risk assessment and portfolio management through the use of data-driven insights and automation. This scorecard was built using TransUnion CIBIL’s analytics expertise.

The ABC Scorecards will empower Axis Finance to evaluate risk objectively, make faster and more consistent lending decisions, optimize collection strategies, and enhance portfolio health.

Customers will experience faster loan approvals, greater transparency in credit decisions and access to personalized loan solutions tailored to their financial profiles. The integrated framework combines advanced analytics with robust risk models across the entire customer journey, ensuring lending practices that are fair, consistent and backed by data.

This launch marks a strategic milestone for Axis Finance, which is an industry first, and was made possible by TransUnion CIBIL’s TruIQ Innovation Lab. Core teams from both organizations came together to develop scoring models tailored to meet the evolving needs of Axis Finance’s lending ecosystem. The initiative supports Axis Finance’s broader strategy of adopting data-first lending, automating key processes, and ensuring prudent risk management while driving sustainable business growth.

Commenting on the launch, Sai Giridhar, Managing Director & CEO, Axis Finance Limited, “At Axis Finance, we are committed to building a smarter, more inclusive and transparent lending ecosystem. The launch of ABC Scorecards marks a pivotal step in our digital transformation, introducing a data-driven approach to credit risk assessment powered by advanced analytics and automation. We have developed scoring models using TransUnion CIBIL’s expertise that combines analytics with real-time decisioning to enhance credit precision, accelerate loan approvals, and strengthen risk intelligence — all while delivering a fair and seamless customer experience.”

“We are delighted to assist Axis Finance to introduce this next-generation risk assessment model,” said Bhavesh Jain, MD & CEO, TransUnion CIBIL. “By combining TransUnion CIBIL’s data science expertise with Axis Finance’s on-ground lending experience, the ABC Scorecards empower lenders to make faster, smarter and more responsible credit decisions — redefining how credit risk is managed in India’s lending landscape. With our new advanced analytics suite of solutions “TruIQ”, we have been able to create models tailored to Axis Finance requirements and strengthen their risk management capabilities.”

This milestone reinforces Axis Finance’s position as a forward-looking institution, leveraging advanced analytics to drive customer-centric innovation and strengthen its ‘Grow the Good’ strategy through responsible, data-driven practices. This engagement further strengthens TransUnion CIBIL’s relationship with Axis Finance, enabling strategic projects between the two.

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The documentary chronicles TransUnion CIBIL’s 25-year journey in supporting India’s credit landscape, financial inclusion, and enabling credit access for millions. It is a story of transformation — of how data, trust, and vision came together to empower a nation.

Since its establishment in the year 2000, TransUnion CIBIL has been the pioneer credit information bureau for the nation. With significant products such as the CIBIL Score and the CIBIL Rank, the organization has and continues to play a key role in making credit access more transparent, inclusive, and data driven. Each number tells a story of a dream realized, a business launched, a life changed.

What began as a response to address information asymmetry in lending has evolved into a robust credit infrastructure supporting over 700+ million individuals and 36+ million commercial enterprises.

Speaking about the documentary, Mr. Bhavesh Jain, MD & CEO, TransUnion CIBIL, said: “This film captures the essence of our 25-year journey, how we have supported shape India’s credit ecosystem by enabling transparent, data-driven lending and empowering individuals and businesses alike. A credit score is more than a number, it reflects trust, opportunity, and progress. TransUnion CIBIL is excited to be recognized in the Bharat Fintech Story, as it opens up new opportunities to share how we continue driving financial inclusion, MSME growth, and women’s credit participation across the country.”

The episode blends data and human stories, spotlighting retail borrowers, entrepreneurs, and new borrowers. It brings to life the impact of financial inclusion and the growing role of credit awareness across India and evocatively captures how the positive ripple effects of responsible credit are felt far and wide, from bustling metros to remote villages.

Mr. V. Anantharaman, Chairman, TransUnion CIBIL, said: “This documentary is not just about the history of credit, it is about the future opportunity. Our journey has been about enabling trust through financial behavior, not socio-economic background. That impact is visible across the nation, including rural and small towns, and among millions of responsible borrowers.”

As the story unfolds, the film reinforces a powerful message for Indian consumers: creditworthiness is defined by credit behavior and not bias. It is a powerful reminder of how data, when used responsibly, can unlock opportunity and financial confidence for millions.

Watch the TransUnion CIBIL documentary, an Edstead series streaming on JioHotstar here: https://www.hotstar.com/in/shows/bharat-fintech-story/1271326767/cibil/1271461791/watch

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·      Partners with Amar Chitra Katha to launch a special edition, ‘CIBIL Ki Kahaniyan’ (‘Stories of CIBIL’), using Tinkle’s iconic character Suppandi to explain credit concepts in a fun, engaging way 

·      Rolls out print, radio and digital campaign to reinforce the role of a credit bureau and credit score in enabling financial inclusion

·      In these 25 years, TransUnion CIBIL has connected with over 7,000 institutions, enabling better-informed lending decisions. As of July 2025, 164 million consumers have self-monitored their CIBIL Score and Report.

Bengaluru, 21^st August, 2025: TransUnion CIBIL, India’s pioneering insights and information company, is celebrating 25 years of building trust in India’s credit ecosystem with a storytelling-led brand and consumer outreach campaign.

At the heart of its silver jubilee celebration is ‘CIBIL Ki Kahaniyan’, a special edition of the legendary Tinkle comic book created in collaboration with the Amar Chitra Katha stable, known to generations of Indians for its rich cultural legacy and widespread popularity. It features the beloved Tinkle character Suppandi, alongside two new characters Simran, his finance-savvy friend, and MyCIBIL a friendly personification of the CIBIL Score. The comic uses humour and storytelling to demystify credit concepts, explain the role of a credit bureau and highlight how responsible credit behaviour impacts the CIBIL Score.

Together, the trio takes readers on a light-hearted and informative journey through the world of credit. By appealing to adults who grew up with Suppandi and to younger readers starting their financial journeys, it makes learning about credit awareness both accessible and entertaining. Read the special ‘CIBIL Ki Kahaniyan’ edition with Suppandi and his friends here: https://www.cibil.com/content/dam/cibil/web-resources/pdf/comic.pdf?utm_source=PR&utm_medium=ack-campaign&utm_campaign=ack.

In parallel, TransUnion CIBIL has launched a campaign across print and social media, and will engage in a multi-city radio campaign. With the tagline, ‘Sahi CIBIL Score, Badhaaye Khushi Ka Score’ (“The right CIBIL Score can increase your happiness quotient”), the campaign reframes the credit score from a technical number into a personal enabler of dreams, whether it’s owning a home, starting a business, or funding education. The campaign underscores how credit confidence is integral to modern aspirations.

Blending nostalgia, cultural familiarity, and financial literacy, the initiatives bring credit awareness and the importance of the CIBIL Score into everyday life through engaging, relatable narratives.

Mr. Bhavesh Jain, MD & CEO, TransUnion CIBIL, said: “This milestone is not merely a reflection of time, it is a testament to the trust we’ve earned and the impact we’ve made. For 25 years, TransUnion CIBIL has played a foundational role in supporting India’s credit ecosystem. These campaign initiatives are designed to show how credit has enabled progress and been a catalyst for transformation. We are proud to have contributed to India’s financial journey and remain deeply committed to advancing inclusive and responsible credit access.” 

“Behind every CIBIL Score is a story of dreams pursued, of resilience, and of progress. We hope that the stories we share through these campaign partnerships will inspire more people to learn about credit scores and responsible credit behaviours. Our focus remains on deepening our impact by helping communities across India access the opportunities they deserve. We are grateful to be part of this journey and remain committed to building a more inclusive and resilient credit ecosystem for all,” said Jain.

Mr. V. Anantharaman, Chairman, TransUnion CIBIL, said: “Over the past 25 years, TransUnion CIBIL has stood for trust, transparency, and financial empowerment. Our journey reflects the strength of the partnerships we have built. We have worked closely with regulators, lenders, and ecosystem players, and each step has reinforced our role in shaping India’s credit environment. We remain committed to making it inclusive as we continue to lead with information and insights, and stay focused on building a system that is ready for the future.” 

Ms. Gayathri Chandrasekaran, Editor-in-Chief of Tinkle, says, “Suppandi’s simplicity and comic timing make him one of India’s most loved comic characters, appealing to children and adults alike. Who better than him to demystify the world of credit scores and credit ratings? We also created two mascots, Simran and MyCIBIL, who along with Suppandi, promote credit literacy via comics. Our motto at Tinkle is ‘Where Learning Meets Fun’, and Amar Chitra Katha is very happy to have partnered with TransUnion CIBIL to make credit awareness and empowerment accessible to all. The process of creating ‘CIBIL Ki Kahaniyan’ was very interesting for us, and I’m happy to say our team has started checking their CIBIL score regularly!”

In the last 25 years of TransUnion CIBIL’s operations in India, it has connected with over 7,000 institutions, enabling better-informed lending decisions. As of July 2025, 164 million consumers have self-monitored their CIBIL Score and Report.

In India, over the last couple of decades, more than 700 million individuals have gained access to formal credit, transforming households across the country. Over 36 million commercial entities have been similarly empowered, with over 85 million active microfinance borrowers. Over the past decade, 118 million women have entered the formal credit system, unlocking greater financial independence. Credit adoption among younger and first-time borrowers has accelerated, driven by targeted outreach and data-driven onboarding.

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This collaboration will empower MFIs with data-driven insights, tools, and training to enhance their credit assessment and monitoring capabilities, ultimately promoting financial inclusion and responsible lending.

The initiative will also include multilingual digital content and community-driven outreach to ensure accessibility across regions. By enabling MFIs to better educate and guide their clients, the program seeks to promote responsible credit behavior and expand financial inclusion in underserved markets.

Sa-Dhan, headquartered in Delhi, is a network of more than 230 members, including MFIs, NBFCs and banks in India. Through this collaboration, TransUnion CIBIL and Sa-Dhan will co-create joint regional workshops, state-level events, and focused training modules to help MFIs and their teams better understand the role of credit scores, leverage data for underwriting, and build more resilient credit ecosystems.

Mr. Bhavesh Jain, Managing Director and CEO, TransUnion CIBIL, said: “Credit literacy goes beyond borrowing — it’s about building trust and credibility in today’s financial ecosystem. With over 13 crore individuals having accessed their CIBIL report and score as of December 2024, we are seeing a growing wave of credit-aware consumers. Our partnership with Sa-Dhan is a step toward empowering MFIs and their customers to take control of their financial futures through better credit understanding.”

Mr. Jiji Mammen, Executive Director and CEO, Sa-Dhan, added: “Promoting credit education at the community level is essential for meaningful and sustainable financial inclusion. When individuals understand the role of credit and its utility in accessing or improving livelihood opportunities, they become more confident and capable participants in the formal economy. This partnership will deliver that knowledge directly to where it’s needed most.”

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Bengaluru, March 12, 2025: TransUnion CIBIL and the Fintech Association for Consumer Empowerment (FACE) are partnering to promote financial literacy and credit awareness in India. The initiative, named CIBIL Jaagran, seeks to improve credit education and facilitate easy access to credit for consumers via FinTech solutions.

Under the agreement, TransUnion CIBIL will provide knowledge and expertise and will develop co-branded and customized educational content. FACE, the Reserve Bank of India recognised Self-Regulatory Organization (SRO) in  the FinTech sector, will work with its network of 165 plus FinTech members to promote financial literacy and credit awareness among consumers .

TransUnion CIBIL’s information repository, data capabilities and analytical insights position it well to offer relevant content about financial literacy. The content will include emails, articles, videos, webinars and podcasts and will be disseminated by FACE. FACE will utilize its own and its member’s digital engagement channels to maximize the reach and impact of the campaign.

Announcing the partnership with FACE, Bhavesh Jain, MD and CEO, TransUnion CIBIL said: “While consumers now have easier access to financial products than ever before, they may lack the understanding and knowledge of how to leverage these products to improve their financial health. Given that as many as 28% of FinTechs’ customers in December 2024 were New-to-Credit (NTC)¹, consumer literacy and education are critical for FinTechs if their customers are to manage their credit positively. The efforts by TransUnion CIBIL and FACE will enable consumers to become financially aware and self-reliant.”

Emphasizing the involvement of the financial ecosystem as a whole in consumer education, Sugandh Saxena, CEO of FACE said: “Organizations such as FACE and TransUnion CIBIL play a crucial role in bridging the gap between financial products and consumers This joint initiative underscores our shared commitment to ensuring that individuals are well-informed and capable of making responsible financial decisions. Continuously engaging with consumers about responsible credit behavior and borrowing practices is integral to ensuring the robustness of the credit and financial ecosystem. An informed and responsible consumer is an asset to the financial ecosystem and is key to the financial wellbeing and stability of the nation”.

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In recognition of Mr. Kumar’s decision, TransUnion CIBIL’s Chairman, Mr. V Anantharaman, said: “Rajesh has communicated his decision to move on and take some time for himself and his family after a continuous 32-year career in financial services. We thank Rajesh for his significant contribution to TransUnion CIBIL’s evolution and respect and acknowledge his decision. The company has grown significantly under his leadership, and we wish him the very best as he embarks on his next phase in life.”

Mr. Jain is promoted to Managing Director and CEO of TransUnion CIBIL having been Chief Revenue Officer at TransUnion CIBIL for the last five years. In a career spanning decades, he has gained significant financial services experience, with previous roles at Thomson Reuters, Citi and Kone. He holds a master’s in management studies from the Welingkar Institute of Management and a bachelor’s degree in engineering from VESIT, both at Mumbai University, and he completed the Senior Executive Leadership Program at Harvard Business School.

“Bhavesh is an accomplished leader with a passion for helping India’s economy continue to grow. He is focused on TransUnion CIBIL’s vital role in driving sustainable access to credit for millions of people and commercial entities to advance financial inclusion and ease of doing business,” said Mr. Todd Skinner, President, TransUnion International.

Commenting on his appointment, Mr. Jain said, “TransUnion CIBIL works constantly to provide solutions that empower consumers and businesses. In an increasingly digital world, we want to strengthen trust between the two so they can achieve great things. I’m excited to be leading such a talented team and to be able to continue to build on the great work we have already done in the market for the benefit of all.”

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The TransUnion CIBIL MSME Conclave underlines the importance of the MSME sector which contributes significantly to the country’s GDP growth by generating employment, promoting regional development, bridging the income gap and encouraging innovation and entrepreneurship. Its objective is to empower MSME lenders across the country with insights and deeper understanding of information and analytics solutions for driving access to finance for MSMEs while ensuring sustainable MSME credit portfolio growth.

Mr. Manas Ranjan Mishra, Business Development, Bank of Baroda and Mr. Anuj Gupta, Chief Risk Officer, Credit Saison India – participated in the panel discussion. Senior officials from banks and credit institutions in the region attended the conclave.

Private sector banks lead MSME lending in Karnataka

Private sector banks continue to be the biggest lender segment for MSMEs in Karnataka, holding a 30% share of total lending in the quarter ending June 2024. The majority of loans disbursed were to the Manufacturing Sector at 24%, with Unsecured Business Loans accounting for 28% of total MSME loans disbursed in the state. Indicating strong asset quality, the share of loans to the low-risk segment i.e., CIBIL MSME Rank (CMR) 1-3 was highest at 49%.

The top cities in Karnataka with the highest MSME loan disbursement are Bengaluru, Mysuru, Hubli-Dharwad and Mangaluru. The state-wide trend of Private sector banks garnering the highest share in lending to MSMEs was reflected in two of these cities: Bengaluru at 35% and Hubli-Dharwad at 40%. However, Public sector banks had a higher share of MSME loans in Mysuru at 35% and Mangaluru at 52%.

CIBIL MSME Rank and Commercial Credit Report

The CIBIL MSME Rank and Commercial Credit Report play an important role in easing flow of credit to the MSME sector. They assist credit institutions in formulating risk policies, enabling quick and easy sanction and disbursement of loans and ensuring judicious portfolio management.

The Commercial Credit Report includes detailed information on an MSME’s credit history, including the nature and amount of credit facilities availed, repayment patterns, and current obligations. It also reflects any defaults or delays in payments. This report provides credit institutions with a clear picture of the company’s credit behaviour, helping them assess the credit risk.

The CIBIL MSME Rank ranges from 10 to 1, with 1 being the best rank possible. It provides a single number summary of the Credit Information Report of MSMEs, encapsulating the credit history and loan repayment behaviour of the business. This rank is only available for companies with a current credit exposure of up to Rs 50 crore.

Continuing with the commitment of supporting credit institutions in MSME lending for enabling credit to Bharat, TransUnion CIBIL will be hosting the series of this MSME conclave across India.

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