Bengaluru, 25 November 2024: TIPS Music Ltd, one of India’s leading music labels with an expansive catalogue of over 31,000 songs, today announced a direct, strategic partnership to promote its music library on TikTok. This partnership* will enable music lovers, Non-Resident Indians (NRIs) and expatriates, to access and engage with TIPS Music’s rich and diverse music collection on the popular short-form video platform.

The agreement between TIPS Music and TikTok aims to meet the increasing demand for Indian music among global audiences. The collaboration ensures TikTok users across multiple regions will have seamless access to the wide range of TIPS Music’s library, featuring genres from Bollywood classics to regional language hits, strengthening the existing cultural connection and expression through music.

Mr. Kumar Taurani, Managing Director of TIPS Music Ltd, stated, “We have seen an increased consumption of Indian music globally. Several existing TikTok trends hold testament to it. This direct strategic partnership with ByteDance marks an important step in expanding the global footprint and engagement of TIPS Music. The TikTok platform has a massive audience base and this deal improvises the discovery of our music. I would like to thank TikTok and our CEO, Mr. Hari Nair for weaving this direct deal”.”

TIPS Music’s approach continues to focus on bridging traditional music with new-age platforms to enhance accessibility and promote the universal appeal of Indian music globally.

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The ban was put in place “in view of information available they are engaged in activities which are prejudicial to sovereignty and integrity of India, defence of India, security of state and public order.”

The Ministry of Information Technology has decided to block 59 apps, including popular video-sharing app TikTok, “in view of information available they are engaged in activities which are prejudicial to sovereignty and integrity of India, defence of India, security of state and public order.”

The ban was invoked under section 69A of the Information Technology Act and the provisions of the Information Technology (Procedure and Safeguards for Blocking of Access of Information by Public) Rules 2009.

“The Ministry of Information Technology has received many complaints from various sources including several reports about misuse of some mobile apps available on Android and iOS platforms for stealing and surreptitiously transmitting users’ data in an unauthorized manner to servers which have locations outside India,” an official press release said.

“The compilation of these data, its mining and profiling by elements hostile to national security and defence of India, which ultimately impinges upon the sovereignty and integrity of India, is a matter of very deep and immediate concern which requires emergency measures,” it added.

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Faizal, who had over 13 million followers on the video sharing application, had posted a clip in which he was seen throwing a liquid on a girl’s face for betraying him. Later, the girl is seen in the clip with grotesque make-up, suggesting a disfigured face.

Before throwing the liquid onto the girl’s face, he mouths the dialogue: “Tumhe usne chhorr diya jiske liye tumne mujhe chhorra tha (The guy you left me for, has left you)?

The video received a lot of criticism for glorifying acid attack, and earlier on Tuesday, acid attack survivor Laxmi Aggarwal took to Instagram, where she shared the video and lashed out at Faizal. She also thanked the National Commission for Women for cognizance of the video.

TikTok taking cognizance of the situation, has taken down the video and suspended the account.

“Keeping people on TikTok safe is a top priority and we make it clear in our Term of Service and Community Guidelines that clearly outlines what is not acceptable on our platform. As per the policy, we do not allow content that risks safety of others, promotes physical harm or glorifies violence against women. The behaviour in question violates our guidelines and we have taken down content, suspended the account, and are working with law enforcement agencies as appropriate,” said a TikTok spokesperson.

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