Mumbai, 19^th November 2025: Third Wave Coffee, one of India’s fastest-growing specialty coffee brands, enters Ahmedabad city with the launch of two new cafés. Located on CG Road and Prahlad Nagar, two of the city’s most vibrant neighbourhoods, the launch marks an important milestone in the brand’s national expansion synergy. With an existing presence at Ahmedabad airport, the new launches further strengthens Third Wave Coffee’s footprint in the city and its western market cluster, which includes Mumbai and Pune.

Having established a strong footprint across major metros and emerging belts, Third Wave Coffee now operates 195+ cafés across 12 cities. The entry into Ahmedabad marks a strategic extension of this cluster and reinforces the brand’s long-term commitment to building deeper consumer connections in the region.

Speaking at the launch, Rajat Luthra, CEO, Third Wave Coffee, said: “We are excited to bring Third Wave Coffee to Gujarat. Entering Ahmedabad is a natural step in our growth journey, driven by consumer demand and the city’s vibrant café culture. What stands out about Ahmedabad is its warmth, hospitality, and rising appetite for premium coffee, values that strongly resonate with our brand ethos. We look forward to earning the same affection here that we enjoy in other markets”

Staying true to its coffee-first philosophy, Third Wave Coffee brings its signature specialty brews to Ahmedabad brewed from ethically sourced beans. Complementing the coffee experience is a Gujarat-exclusive, 100% vegetarian menu crafted specially for the city. The lineup features local favorites like Bun Maska and classic puffs; indulgent desserts such as Shrikhand Cheesecake, Biscoff Brownie, mousse cups, and pastries; and a wide range of artisanal vegetarian sandwiches, wraps, pizzas, quesadillas, and croissant sandwiches. The menu also includes smoothie bowls, soft gelatos, and an extensive waffle selection designed to elevate everyday coffee moments while offering something familiar and comforting for Ahmedabad’s palate.

The new cafés in Ahmedabad are designed as warm, modern spaces that bring people together. Each outlet features 50+ seating, a spacious layout, and an inviting atmosphere ideal for work, conversations, and relaxed meet-ups.

Rajat added: “As we continue expanding nationally, our focus remains clear- championing great coffee and making it accessible to every consumer, whether they’re visiting our cafés or brewing it at home. For us, growth isn’t just about entering new cities; it’s about building deeper connections, understanding preferences, and creating spaces where people can unwind, gather, and enjoy a truly elevated coffee experience. Our commitment to being a coffee-forward brand guides every expansion, and we’re excited to bring this experience to Ahmedabad.”

Ahmedabad’s dynamic café culture shaped by deep-rooted hospitality, a thriving social community, and a young audience seeking elevated experiences makes it an important market in India’s expanding coffee landscape. The rise in out-of-home consumption and a growing preference for premium, experience-led hangout spaces further strengthen the opportunity for specialty coffee brands. With this launch, Third Wave Coffee opens an important new chapter in Gujarat and continues its mission to bring high-quality, community-driven café experiences to coffee lovers across India.

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In his new role, Akshat will spearhead initiatives to enhance brand resonance, expand digital outreach, build consumer engagement through offline and online channels and strengthen the brand’s competitive edge in an increasingly dynamic market. His appointment comes at an exciting juncture as Third Wave Coffee celebrates the milestone of opening its 125th cafe and continues its expansion across India, reinforcing its leadership in the specialty coffee sector.

Sharing his views on how this appointment strengthens the brand’s leadership team, Rajat Luthra, CEO, Third Wave Coffee, said, “We are delighted to welcome Akshat to the Third Wave Coffee family. His extensive experience and innovative approach to business strategies makes him an invaluable addition to our team. Given the opportune stage the brand is at, we look forward to partnering with him as we embark on the next phase of our journey. We are confident that Akshat’s leadership will elevate our marketing strategies and deepen our connection with coffee enthusiasts nationwide.” 

Akshat Arora, Marketing Director, Third Wave Coffee, added, “Third Wave Coffee has already defined India’s coffee culture with its specialty coffee offerings and customer-first approach. I am excited to join this remarkable journey and contribute to the brand’s next phase of growth. My focus would be on creating a deeper preference for the brand and driving brand love as we continue to innovate and grow. Together with the team, I am committed to strengthening the brand’s legacy of transforming how India experiences coffee”.

Before joining Third Wave Coffee, Akshat had contributed to the growth of several other renowned brands like Tim Hortons, Bisleri and Jaguar Land Rover. With more than 14 years of experience he has successfully navigated competitive markets across various sectors. With over 125 outlets across 10 cities and plans to grow further, Third Wave Coffee remains committed to leading India’s specialty coffee market by prioritizing quality, consistency, and community engagement.

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Mumbai, 16^th January 2025: Third Wave Coffee, the coffee-first QSR brand, has launched its 125th café, debuting in Chennai. This milestone reflects the brand’s mission to transform the country’s coffee culture, creating spaces where every sip sparks connections. The brand aims to be present across 150 cafes in the next two months, bringing its signature offerings and community-driven approach to more coffee-lovers in the country.

The 125th cafe marks Third Wave Coffee’s entry into Tamil Nadu’s vibrant capital, Chennai, a city celebrated for its cultural richness and energy. The brand continues its journey to redefine India’s café culture with its recent expansions. With a presence across 10 cities including Delhi-NCR, Mumbai, Bengaluru, Pune, Hyderabad and Chandigarh, Third Wave Coffee is creating community centric spaces designed for creativity and connection.

Commenting on the milestone, Rajat Luthra, CEO, Third Wave Coffee, said, “What began with a dream to elevate the way India experiences coffee, has today evolved into something truly special, fueled by the love and support of our customers. Our journey with Third Wave Coffee has been a mission to deliver an exceptional coffee experience to more & more customers, wherever they are. From the onset, we have aimed to design ambiences where each visit to our cafe is as memorable as the coffee we serve. As we celebrate our 125th café in Chennai, we’re energized by the trust of our customers. Looking ahead, we aim to close FY2024-25 with 150 cafés, bringing our signature experience to an even larger and more diverse community.”

Staying true to its brand ethos of quality, innovation, and connection, Third Wave Coffee seamlessly blends specialty coffee, cutting-edge brewing techniques, and thoughtfully designed spaces to deliver a modern and distinctive experience for today’s coffee enthusiasts. Every element of Third Wave Coffee, from its single-origin coffees, refreshing cold brews to its handcrafted menu of savory bites and desserts, is designed to delight. Furthermore, each cafe is tailored to nurture creativity and connection, often hosting events, workshops, and collaborations that bring people together in unique ways.

Third Wave Coffee’s journey is also marked by initiatives like cafés led by all-women teams and those operated by specially-abled team members. These reflect the brand’s commitment to inclusion and respect, fostering a culture of equality. As Third Wave Coffee continues to expand, it remains committed to reshaping India’s coffee landscape while building stronger community connections.

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~ Introduces festive specials in the menu, an exciting Christmas hamper and new additions to the brand merch ~ 

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National, 09th December, 2024: Third Wave Coffee, the coffee-first QSR brand, announced its launch into the enchanting city of Mysuru with its first Cafe at Devraj Urs Road. The launch event witnessed the presence of His Highness Yaduveer Krishnadatta Chamaraja Wadiyar and Rajat Luthra, CEO, of Third Wave Coffee. This Cafe marks the foray of the brand’s specialty coffee experience into Mysuru, taking the brand into 8 cities across the country with a total of 117 stores. The brand continues to focus on expanding its footprint with an aim to open 150 stores by March 2025.

Over the past eight years, Third Wave Coffee has upheld its unwavering commitment to blending comfort and creativity across its stores. Their stores are designed to encourage meaningful connections and personal reflection, extending the specialty coffee experience to its customers.

“Coffee is not just an occasional beverage anymore, it is powering people’s day now,” said Rajat Luthra, CEO, Third Wave Coffee, speaking at the launch. “And we are on a mission to deliver our exceptional coffee experience to more & more customers, wherever they are. Mysuru is one of the most charming cities in Southern India and we are honored to introduce our specialty brews to the people of the city. Our Cafes are spaces created with an aim to inspire and foster deep connections with our customers, and we are excited to bring the Third Wave Coffee experience to the community of Mysore.”

Beyond coffee, Third Wave Coffee stores aim to engage customers through events, workshops, and collaborations, staying true to the brand’s legacy of nurturing innovation and creativity. The brand’s stores make for a perfect spot to catch up with friends & loved ones, engage in an important meeting or simply spend quality time with yourself, perhaps over a good book. With warm and welcoming interiors, the decor of the stores reflects influences from local culture, making them ideal spaces for inspiring conversations and building connections. The menu also includes something for everyone – from single-origin coffees to cold brews to handcrafted sandwiches, wraps, shareable bites and more. For those who can’t get enough of their coffee fix, the brand offers exciting merchandise too!

The Mysuru Cafe launch marks the brand’s presence in 8 cities across the country, in addition to Delhi NCR, Mumbai, Bengaluru, Pune, Hyderabad, Chandigarh, etc. With 117 Cafes across the country, the brand aims to have 150 stores by March 2025, with plans to explore new cities such as Chennai, Mangaluru, amongst others.

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Bengaluru, October 18, 2024: Third Wave Coffee, the coffee-first QSR brand, has long been known for not only serving the finest brews, but also for cultivating spaces where creativity thrives. The brand marks 8 years of fueling creative journeys with their specialty coffee, with a befitting celebratory campaign titled #InspiringIndianCrea8ors. The month-long campaign celebrates creators from various fields and applauds their unique stories and creative journeys that were sparked while indulging in their favorite delight at Third Wave Coffee neighborhood cafes. To mark the occasion, the brand has released a special digital film featuring a curated group of visionary creators – ranging from authors and restaurateurs, to digital marketers and entrepreneurs – who discovered their creative spark within the warm, welcoming space of Third Wave Coffee cafes. Through candid insights and personal reflections, these creators share how the café became their haven for inspiration and innovation. #InspiringIndianCrea8ors only further underscores the brand’s continued commitment to nurturing its community.

Rajat Luthra, CEO, Third Wave Coffee, tells us more, “At Third Wave Coffee, we believe in the power of coffee and community to inspire, connect, and fuel creativity. Over the past eight years, we’ve witnessed our stores transform from more than just grab & go coffee places, to social hubs drawing people together to collaborate, innovate and grow. We are delighted to have played a part in many aspiring tales and are humbled by the love bestowed on us by our consumers. With #InspiringIndianCrea8ors, we pay an ode to the bright minds that find their niche at our cafes, and aspire to make a positive difference – armed with a cup of their favourite coffee.”

The campaign video features creators as Devanshi Tripathi, restaurateur and founder of Oyster, Bar & Kitchen; Sakshi Tyagi, founder of The Socio Story and a digital marketer; Alina Jebby, founder of The House of Alina Jebby; Author and brand strategist Nikhil Kamath, along with social media consultant Vismaya Paranjpe. Reflecting upon their personal and professional growth stories, they share anecdotes on how Third Wave Coffee holds a special place in their hearts. From finding inspiration to building their businesses, these creators collectively reflect on how the cafe has become a space for personal and professional growth.

As part of the anniversary celebrations, customers can enjoy special offers, brand merchandise, and various in-store activities. Some visitors might even be surprised with a complimentary coffee during select times or receive a signature Third Wave Coffee merch as a keychain or postcard. Find your nearest store here – Third Wave Coffee cafes near you and enjoy the campaign film here: #InspiringIndianCrea8ors. The highlights of the ongoing campaign are available for viewing on Third Wave Coffee’s official Instagram account.

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