Since every region has its own identity, customs, and what it wants to become, the campaign includes localized creatives made for different states. So the brand message feels more familiar and easier to relate to for consumers across India. And by leaning into regional culture and daily routines, Thermocool wants to form deeper emotional bonds with households while showcasing its range of innovative and reliable home appliances.

This initiative also continues Thermocool’s consumer-first mindset, as India’s cultures can look different from state to state, but the wish for comfortable, modern living is kind of universal. Through this initiative, the brand tries to celebrate the individuality of every region while at the same time pushing and reinforcing its presence in markets across the country in a more steady way.

On the launch,Mr. Tanuj Gupta, Director of Sales, Thermocool Home Appliances. said,, “India’s diversity is its biggest strength, and each state has a distinct way of life that truly should be celebrated. With ‘India Ka Naya Andaz,’ we really wanted to avoid a one-size-fits-all approach and craft communication that connects well with people on a local level. As a token of appreciation for the trust our customers place in us, we’re also offering vouchers worth up to ₹11,000, making this celebration even more rewarding. This campaign shows our dedication to understanding our consumers, while we deliver innovative home appliances that fit in with their changing routines.”

According to Mr. Tushar Gupta, Director Operations, Thermocool Home Appliances, “At Thermocool, every campaign is backed by our commitment to delivering a seamless customer experience. ‘India Ka Naya Andaz’ reflects not only our growing presence across the country but also our ability to serve consumers through a strong operational and distribution network. As we continue to expand, our focus remains on making reliable and innovative home appliances accessible to households across India.”  

Under the leadership of Rajeev Kumar Gupta, the brand has consistently focused on enhancing consumer engagement through impactful, high-visibility campaigns and strategic market expansion

With a portfolio that keeps expanding across air coolers, refrigerators, washing machines, LED televisions, and kitchen appliances, Thermocool continues to reinforce its position as a trusted home appliance brand. Under ‘India Ka Naya Andaz,’ the company also reiterates its vision of bringing innovation, comfort, and meaningful consumer engagement into homes throughout India.