The award was presented by Honorable Shri Narendra Kashyap Ji, Minister of State (Independent Charge), Backward Classes and Empowerment of Persons with Disabilities Department, Government of Uttar Pradesh, in the presence of Honorable MLA Shri Sanjeev Sharma Ji, Honorable Loni MLA Shri Nand Kishor Gurjar Ji, Honorable MLA Smt. Manju Shivach Ji, and District Magistrate Shri Ravindra Kumar Mandar Ji (IAS).

Speaking on the occasion, Mr. Rajeev Kumar Gupta, Founder & CMD, Thermocool Home Appliances Ltd., said, “This Award is not just an honor for Thermocool but a recognition of the dedication, integrity, and hard work of our entire Thermocool family. We dedicate this achievement to every employee who has contributed selflessly to building the organization with commitment and passion. We are grateful to the Government of Uttar Pradesh for its continued support and encouragement.”

The event was further graced by the presence and blessings of Respected Shri Sanjeev Kumar Gupta Ji, a mentor and guiding light for the organization. On receiving the Gaurav Award, the entire Thermocool family expressed its heartfelt gratitude to the Honorable Chief Minister of Uttar Pradesh, Shri Yogi Adityanath Ji, for this recognition and encouragement.

Thermocool Home Appliances Ltd. continues to be committed to providing quality-driven, innovative home appliances and contributing positively to the development of industries and employment generation in Uttar Pradesh.

The post Thermocool Home Appliances Ltd. Honored with “Gaurav Award” by the Government of Uttar Pradesh appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.

Conceptualized on the core idea “Thermocool, India Ka Naya Andaaz,” this new TVC takes cues from modern India’s evolving tastes, preferences, and style sensibilities. With his suave and urbane persona, effortless charm, and progressive outlook, Saif Ali Khan perfectly complements the refreshed identity of the brand. His presence reinforces Thermocool’s repositioning from a primarily regional brand to one that resonates with a wider, fashion-conscious national audience. The association extends across key lifestyle categories: coolers, refrigerators, air conditioners, and washing machines, in which style, functionality, and aspiration drive consumer choices.

Mr. Rajeev Kumar Gupta, Managing Director, Thermocool Home Appliances Limited, said, “This campaign marks a pivotal moment in Thermocool’s transformation journey. Our vision has always been to empower consumers with products that elevate everyday living, and ‘Aspired Living’ captures this philosophy perfectly. With Saif Ali Khan on board, we are confident of strengthening our aspiration-driven identity and connecting more deeply with modern consumerism.” While encapsulating Saif’s relatable wit and charismatic screen presence, the TVC amplifies the new visual brand appeal and communicates its modern ethos far more effectively. This refreshed storytelling enables Thermocool to reach and connect with a wider audience base while strengthening its aspiration-led communication strategy. The commercial states that the brand will play a crucial role in showcasing an upgraded design language and driving increased consumer engagement in an increasingly competitive market.

Mr Tushar Gupta, Director of Operations at Thermocool Home Appliances Limited, added, “India’s lifestyle preferences are changing fast, Thermocool understands the changing pattern  in modern indian consumer and our new TVC perfectly resonates with this change. Saif’s persona gels with the new look and feel of our brand as we try to convey the modern and stylish persona of the brand. This campaign would play a vital role in cementing our position across markets.”

Mr Tanuj Gupta, Director Sales & Marketing, Thermocool Home Appliances Limited, said, “Thermocool has seen phenomenal growth over the last couple of years, and this new 360° campaign is strategically aimed at leveraging the growth that the brand has achieved so far. Saif brings great aspiration value to the brand, and we believe this association will go a long way in strengthening our connection with consumers and helping Thermocool be the first choice in homes across the country.”

Strategically, ‘Thermocool, India ka Naya Andaaz’ is a 360°integrated campaign that will be rolled out over the next few months. The activation plan comprises digital-first initiatives, on-ground visibility drives, and an extended TV rollout in the latter part of the year. With Saif Ali Khan as a long-term brand ambassador, Thermocool seeks to harness his wide appeal to further drive brand affinity and build on its aspiration quotient among key audience cohorts. Over the last couple of years, Thermocool has reported consistent positive growth; this is a testament to the increasing adoption of the brand.

The new campaign has been crafted to leverage this growth momentum. Also, with increasing digital penetration, consumer exposure has increased immensely, and hence consumer expectations & demands are also evolving rapidly; therefore, it is imperative to stay abreast with changing consumer trends and keep filling up the voids.

The company believes this refashioned communication approach, backed by the magic of Saif, will help Thermocool stand out in the market and further fortify its position in the category while propelling it closer to becoming a preferred household brand across India. Having set up a solid foundation for stable expansion, the brand is getting ready for its next phase of expansion. Increased visibility, building product appeal, and expanded reach through targeted storytelling and high-impact campaigns are planned.

The post Thermocool Home Appliances launches New TVC Featuring Saif Ali Khan, Unveiling the Brand’s Fresh & Modern Identity with campaign ‘India ka Naya Andaaz’  appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.

The post Thermocool Home Appliances Onboards Saif Ali Khan as Brand Ambassador for Cooling Range appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.

The new packaging is meant to deliver a consistent and more engaging experience on the online platform and at the point of purchase. The shift is meant to appeal to urban, young consumers who not only desire products to be functional but also value visual attractiveness and a representation.

The design improvements are also focused on improving brand recall and differentiation in a crowded and competitive marketplace. The ideas are designed to improve brand identification and differentiate Thermocool in today’s competitive market. Customers will see a clean, modern aesthetic in the brand’s design, which is reflective of the company’s commitment to both performance and aesthetics.

Mr. Tushar Gupta, Director of Operations, Thermocool Home Appliances, said, “This rebranding marks a significant milestone in our brand’s legacy. Thermocool has defined trust, performance, and reliability, so while our new brand identity embodies the intrinsic meaning, it also reflects the changing ambitions of today’s connected, design-centric, young generation of customers. Without compromising our core values of quality and longevity, this is a significant improvement. It brings our brand home with the aspirations of a new generation of consumers.”

Mr. Tanuj Gupta,  Director Sales & Marketing, Thermocool Home Appliances, said, “Today, consumers don’t just want more from the brands that they invite into their lives; they want not just functionality, but purpose and design that speaks to their lifestyle. It’s more than the next logo update or packaging redesign; it’s about reframing how Thermocool interacts with its consumers. From shelf presentation to product experience, we are dedicated to delivering clever design, exceptional performance, and a brand that embodies the principle of contemporary living.”

The rebranding will be carried out within a marketing program across various channels, both online and in-store. With this, Thermocool Home Appliances is now an innovative and exciting platform in the category of home appliances, dedicated to making everyday life smarter, better, and more beautiful.

As Thermocool begins this exciting new chapter, it is laying the legacy of its founders and seeking to foster the changing expectations of consumers in today’s climate, moving forward. With an eye on the future and a new design language, Thermocool Home Appliances has the potential to inspire confidence and enrich everyday lives and strives to build ever stronger emotional bonds to households around India and beyond.

The post Thermocool Home Appliances Reveals new logo and Packaging Redesign appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.