National, 18th February, 2026: Salad Days, India’s pioneering brand in the healthy foods category, has partnered with Team Pumpkin, a full-service digital marketing agency, to drive its digital growth and performance marketing initiatives across India. This collaboration comes as the brand scales its operations of cloud kitchens across Delhi-NCR, Mumbai, and Bangalore, having already served over 1 million orders in 2025.

As part of the partnership, Team Pumpkin will spearhead Salad Days’ performance marketing mandate, focusing on scalable customer acquisition, conversion optimisation, and brand visibility across key digital platforms. The collaboration aims to strengthen Salad Days’ positioning as a go-to destination for fresh, flavour-packed, and nutritious meals for today’s urban consumers.

The mandate includes managing Salad Days’ paid media ecosystem, campaign planning and execution, funnel optimisation, audience segmentation, and ongoing performance analysis across high-impact online channels.

Founded by Varun Madan in 2014, Salad Days has established itself as a predominant player in India’s healthy foods category with a vision to revolutionise the country’s food landscape. Operating through a strategically positioned network of cloud kitchens, central kitchens, and organic farms, Salad Days ensures meticulous control over ingredient quality while offering an extensive menu that accommodates various dietary preferences, including keto-friendly, vegan, detox, gluten-free, and lactose-free options. The brand recently launched “Build Your Salad,” a customisable meal platform that reinforces its commitment to making nutritious eating both accessible and personalized.

Commenting on the partnership, Varun Madan, Founder & CEO, Salad Days, said:

“Over the past decade, we’ve built Salad Days with a singular mission — to make healthy eating enjoyable, accessible, and a mainstream choice for urban India. As we scale operations, strengthening our digital presence becomes crucial to reaching the millions of consumers actively seeking better food choices. Team Pumpkin’s expertise in performance-led growth aligns perfectly with this phase of our journey. This partnership will help us amplify our reach while staying true to our core values of quality, affordability, and making nutritious eating accessible to a broad customer base across the country.”

Swati Nathani, Co-founder of Team Pumpkin, added:

“Salad Days represents the new wave of food brands that combine wellness, convenience, and strong brand identity. We’re excited to collaborate with the team to drive meaningful growth through performance-led strategies while building a deeper connection with their audience.”

Team Pumpkin will lead Salad Days’ digital acceleration through data-driven media strategies, performance-led campaigns, and audience-first storytelling, helping the brand deepen engagement with health-conscious consumers while driving measurable business outcomes.

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National, 13th June, 2025: Kickers, the iconic French lifestyle brand known for its bold style and cultural relevance since the 1970s, has officially entered the Indian market. To lead its digital presence, Kickers has appointed Team Pumpkin as its integrated digital media agency. The mandate will be led by Team Pumpkin’s Kolkata team.

Team Pumpkin has already laid the foundation for Kickers’ India presence with the successful development and launch of the brand’s India website. The next phase will focus on building a strong brand awareness among India’s Gen Z and millennial audiences, the digital strategy will combine heritage-led storytelling with localised, culture-driven content and sharp performance campaigns.

Mr. Jinnah Rafiq, Chairman – Kothari Industrial Corporation Ltd, shared his thoughts:

“Our commitment has always been to bring iconic, meaningful brands to the Indian market. Kickers is not just a footwear label—it’s a symbol of attitude, identity, and originality. With the right digital force behind it, we’re confident it will strike a powerful chord with India’s young consumers.”

Dr. N Mohan, Director (Chief Executive, Footwear Business), commented on the collaboration:

“At Kothari Footwears, we see the entry of Kickers as more than a market expansion, it’s a cultural moment. With Team Pumpkin’s creative prowess and our shared vision for the brand, we aim to build a digital footprint that’s as bold as the Kickers legacy itself.”

Manish Ahlawat, Vice President – Kickers South Asia & Middle East, said:

“Kickers have always represented individuality and creative expression. As we enter a dynamic and diverse market like India, our approach is rooted in connecting with young audiences through digital-first narratives. We found a strong partner in Team Pumpkin—their strategic clarity and cultural insight stood out.”

Rashi Garodia, Business Head – Team Pumpkin, Kolkata, added:

“This is an exciting opportunity to shape how an iconic global brand takes root in India. Our team is focused on building a narrative that’s authentic to Kickers’ legacy while staying relevant to the  Indian consumers. We’re looking forward to crafting content and campaigns that make a lasting impact.”

With this partnership, Kickers aims to establish a meaningful digital presence in India, blending its global appeal with locally resonant storytelling.

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