Mumbai, India (January 19, 2025) – ASICS, a global Japanese sportswear brand, proudly marks the 20th edition of the Tata Mumbai Marathon 2025 as the official sports goods partner. This year’s marathon held on January 19^th, Sunday showcased the growing enthusiasm for running in India, with over 60,000 on-ground runners and 5,000 virtual participants. The partnership further strengthened ASICS’s presence in the western market and reinforced its commitment to encouraging active lifestyle and supporting runners of all levels.

The iconic sporting event Tata Mumbai Marathon 2025 marks a monumental milestone with its 20^th Edition in the city’s long-running association with fitness and running culture. As the official sports goods partner, ASICS is empowering participants with cutting-edge footwear and apparel designed to enhance their performance and elevate the overall marathon experience. From seasoned marathoners to first-time runners, ASICS continues to serve as the brand that propels athletes forward, ensuring they can achieve their personal bests.

ASICS celebrated the remarkable achievement of Sawan Barwal, who emerged as the winner for half marathon showcasing exceptional performance at this year’s race. ASICS’s commitment to athletic excellence shines through the stellar performances of Sawan Barwal and Harmanjot Singh, who claimed the top two positions backed by the brand’s innovative equipment and continuous support. ASICS’ collaboration with Sawan Barwal, Harmanjot Singh and Srinu Bugatha epitomizes brand’s ethos of nurturing talent with innovative gear and unparalleled support, helping them unlock new milestones in their sports journey.

Commenting on this milestone partnership, Mr. Rajat Khurana, Managing Director of ASICS India and South Asia, said, “We are gratified to continue our association with the Tata Mumbai Marathon as the official Sports Goods Partner. This collaboration is a testament to ASICS’s dedication to promoting wellness and an active lifestyle through running. It’s also a great opportunity to engage with our brand athletes like Sawan Barwal, Harmanjot Singh, and Srinu Bugatha, to showcase our innovative performance gear that drives athletic excellence.”

Mr. Anil Singh, Managing Director of Procam International, added, “The partnership between the Tata Mumbai Marathon and ASICS represents a powerful collaboration in promoting athletic excellence and encouraging a culture of fitness across India. Together, we are committed to inspiring individuals to embrace a healthy, active lifestyle, while showcasing ASICS’s innovative sportswear that supports athletes at every level.”

ASICS’s remarkable growth in the running space across regions, solidifying its position as a preferred choice amongst athletes and fitness enthusiasts worldwide. With a diverse range of products tailored with intelligent technology and innovations to meet the needs of runners through initiatives like the ASICS Running Club, brand aims to fostering a supportive and inclusive running community.

The post ASICS Celebrates Mumbai’s Vibrant Culture at the 20th Edition of Tata Mumbai Marathon 2025  appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.

Mumbai, India (December 11, 2024): ASICS, the Japanese sportswear brand, today launched the Limited 20^th Edition Merchandise of Asia’s most prestigious Tata Mumbai Marathon 2025. The collection was unveiled by Actor and Triathlete, Saiyami Kher along with ASICS Brand Athletes, Rohan Bopanna and Saurav Ghosal, at ASICS store on Linking Road in Mumbai.

The limited 20th edition merchandise draws inspiration from ‘The Queen’s Necklace,’ the iconic Marine Drive of Mumbai. This radiant curvature of the shore seamlessly blends with the urban skyline, creating a unique design that captures the essence of life in Mumbai. The t-shirt features a unique graphic with a repeating pattern of tetrapods lining Marine Drive’s coastline, set against subtle wave-like curves in the background, symbolizing the rhythm and energy of the sea.

The GEL-KAYANO™ 31 Limited Edition embodies the design language inspired by the iconic Marine Drive, its shimmering streetlights and the rhythmic waves that define the city’s energy that never stops moving. The shoe is equipped with 4D Guidance System for stability and FF BLAST^TM PLUS ECO cushioning and PureGEL™ technology to deliver adaptive stability and smooth strides for journeys long and short.

With colors reflecting the vibrancy of Mumbai’s skyline like Illuminate Mint, Safety Yellow for Men and Summer Dune, Illuminate Mint for Women and features crafted for enduring performance, the GEL-KAYANO™ 31 captures the essence of a city that thrives on resilience, movement, and endless possibilities.

The collection is designed to unite marathon participants in a spirit of harmony and shared purpose. The merchandise encapsulates the vibrant essence of Mumbai, fostering a deep connection with the runners of the Tata Mumbai Marathon 2025. 

Mr. Rajat Khurana, Managing Director, ASICS India and South ASIA said, “Our ongoing association with the Tata Mumbai Marathon as the official sports goods partner reflects our shared values of passion, endurance, and community. We are delighted to continue our association and unveil this year’s merchandise with Ms. Saiyami Kher and our brand athletes, Mr. Rohan Bopanna and Mr. Saurav Ghosal. This collection reflects the vibrant spirit of Mumbai and the resilience of every participant. At ASICS, we remain committed in our mission to provide athletes with the best fitness gear to not only inspire but also help them achieve their individual goals and celebrate their journey.”

Mr. Anil Singh, Managing Director, Procam International, said, “Today, the Tata Mumbai Marathon represents everything good Mumbai stands for. As we approach the landmark 20th edition, every step taken towards this iconic event reflects our shared commitment to excellence and the power of movement to bring people together. ASICS has been an integral part of the Tata Mumbai Marathon journey and the Procam family, consistently raising the bar with premium event merchandise our participants truly treasure.  Mumbai’s energy and passion are unmatched, and this marathon brings the country together and celebrates the ‘Har Dil Mumbai’ spirit.”

The post ASICS Introduces Tata Mumbai Marathon 2025 Limited Edition Merchandise appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.