Bangalore, 14 January, 2025: Guess? Inc., which operates the GUESS brand in India under its subsidiary, Guess? India Pvt Ltd, will launch GUESS JEANS, a California-based denim lifestyle brand, in the country through a strategic long-term franchise partnership with Tata Group’s multi-category e-commerce platform, Tata CLiQ (Tata UniStore Limited).

As part of this partnership, Tata CLiQ will be the official retailer for GUESS JEANS in India, expanding their retail presence through brick-and-mortar stores along with digital storefronts, thus building an omnichannel presence for the brand.

Nicolai Marciano, Chief New Business Development Officer at Guess Inc., conceived and launched the brand GUESS JEANS. Known for its quality, style, and commitment to sustainability, GUESS JEANS is poised to captivate the discerning Indian consumer. The brand’s partnership with Tata CLiQ ensures a seamless shopping experience, enabling fashion-forward individuals to effortlessly access the latest collections.

The partnership between GUESS JEANS and Tata CLiQ will play a crucial role in expanding distribution channels, supporting GUESS JEANS’ strategy to roll out its network of stores nationwide. This expansion marks a significant milestone, not just for GUESS JEANS but also for the GUESS? Inc business.

Nicolai Marciano, Chief New Business Development Officer, Guess Inc., said, “As the next step in our global growth initiative for GUESS JEANS, we expect a rapidly expanding and prosperous partnership with Tata CLiQ, which is part of the Tata Group in India. Our brand’s legacy, heritage, and innovative outlook on denim, paired with the local knowledge and expertise of Tata Group, ensure a strong and enduring partnership. GUESS JEANS will complement and create significant incremental growth in India for the GUESS? Inc portfolio by targeting a new customer with accessible pricing, a casual aesthetic, and a modern communication strategy. We are confident that the reimagined GUESS JEANS brand, accompanied by our innovative GUESS AIRWASH^TM technology, has long-term potential within the Indian market.”

Commenting about this partnership, Gopal Asthana, CEO, Tata CLiQ, said, “At Tata CLiQ, our mission is to partner with renowned global brands that align with the aspirations and needs of consumers in the country. We are thrilled to be the preferred partner of GUESS JEANS for their India launch. With our shared vision of bringing trendy merchandise and innovative shopping experiences to consumers, at Tata CLiQ, we are committed to offering an elevated brand experience across different channels. We look forward to building and growing the brand by strategically bolstering its omnichannel presence across the country.”

Founded in the casual ease at the heart of the Californian lifestyle, GUESS JEANS refines wardrobe classics central to the brands heritage, focusing on seasonless core styles from outerwear and knitwear to denim. The brand offers a diverse range of denim styles for both men and women. From classic straight-leg jeans to contemporary skinny fits, each piece embodies the brand’s signature blend of timeless appeal and modern edge.

GUESS JEANS reconnects with the essence of the brand that changed the culture of denim. The timeless proposal reimagines and refines the authentic West Coast wardrobe epitomised by GUESS through contemporary values and vision. When the Marciano brothers founded GUESS in 1981, they brought to fashion the stone washing process that would transform the face of denim forever. Its modern-day counterpart, GUESS AIRWASH^TM is the future of denim: a cutting-edge technology that recreates the stone washed look through a sustainable lens.

In 2024, Nicolai Marciano and GUESS JEANS worked with Jeanologia to reinvent the mechanics of the brand’s own making, creating the innovative and sustainable GUESS AIRWASH^TM technology. GUESS AIRWASH^TM largely replaces the water used in stone washing with air and bubbles. The practice – which also eliminates the use of pumice stones – significantly decreases the water and energy consumption of stone washing.

GUESS JEANS encompasses a complete wardrobe with GUESS AIRWASH^TM denim as its focal point.

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Bengaluru, 21 November, 2024: Tata CLiQ, one of India’s leading e-commerce destinations, rebrands as Tata CLiQ Fashion in a move to champion a fashion-forward approach. With this transition, the brand repositions itself from a horizontal marketplace to a specialised vertical platform, focusing on fashion and lifestyle across categories like apparel, footwear, watches, accessories, beauty, gadgets, and home. Along with a complete visual redesign, the platform has introduced a new brand manifesto, packaging, and refreshed both its app and web experience to appeal to consumers looking for the best in fashion.

The new brand identity symbolises the platform’s transformation, positioning it as a fashion e-commerce destination. Focused on reimagining fashion, the platform seeks to empower consumers to find their voice, identity, and tribe, all while delivering excellence, driving innovation, and leading with responsibility.

As part of the rebranding, the platform has unveiled a striking new logo. With its vibrant Rose Pink and Cerulean Blue colour palette, the logo delivers a dynamic appeal that resonates across generations. The typeface of ‘Fashion’ captures the boldness and sharpness of ‘TATA’ alongside the smooth, rounded form of the ‘CLiQ’ logo, giving it a modern and sleek look.  Every consumer touchpoint, from the app and website to the packaging, will reflect this refreshed visual brand identity.

Gopal Asthana, CEO of Tata CLiQ, said, “Our new brand identity and positioning reflect our commitment to offering consumers the best of fashion curated for their evolving needs. It is a strategic pivot to drive growth and our leadership in the fashion category. By focusing on fashion and lifestyle, our goal is to elevate fashion as a powerful form of self-expression. We aim to empower consumers who value authenticity, individuality, and impact, helping them express their unique style in a bold and meaningful way. Driven by a vision of a future where fashion is not just worn but lived, we are committed to serving our customers with passion and offering a more refined, personalised, and cutting-edge online shopping experience.”

With over 6000+ brands to choose from, in addition to category- and brand-specific stores, the platform features a range of curated stores tailored for various occasions, styles, and consumer segments, offering a seamless, fashion-forward approach, hence elevating the consumer’s shopping experience.

• Sneaker Store: Step up your game with the latest kicks at the ultimate sneaker destination.
• Indie Finds Store: Handpicked treasures from homegrown and emerging brands that blend traditions with modern styles.
• Lingerie Store: Feel confident, comfortable, and chic with lingerie designed to embrace every curve.
• Tata CLiQ Palette is now available in Tata CLiQ Fashion app. Shop from a mindfully curated range of the beauty products.

The platform will also feature thematic stores that will showcase a selection of styles and essentials from a wide range of brands.

• Winter Wear Store: Stay warm and look cool with winter essentials that combine style and comfort.
• Wedding Store: Find your perfect look for every unforgettable wedding moment.

In addition, a new feature called ‘Fit Assessment’ will be introduced, which analyses customers’ past purchases to understand their size and fit preferences, ensuring they always find products that are perfectly suited to them. Apart from this, in the coming months, the platform will enhance the shopping experience further with the introduction of virtual try-on and hyper personalization features, which will streamline the search process and make it easier for customers to discover and shop for their favourite styles.

The fashion destination will enhance the experience further through editorial content with the launch of an exciting new e-magazine, ‘e-Stylist’, available on the app. Aimed at inspiring and educating consumers to build their personal style, e-Stylist will offer them ready access to trend reports, how-to-style playbooks, care and maintenance guides, and theme-based curated shopping lists, thus keeping them up to date with the latest trends and happenings in the world of fashion.

Browse through the app and shop for the latest styles as you embrace your individuality and define your style, only with Tata CLiQ Fashion.

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