Cervical cancer: A preventable crisis

Cervical cancer is the second most common cancer among women in India, responsible for nearly 20% of all female cancer cases. The good news is that 90% of these cases are preventable with timely vaccination and screening. Yet, fewer than 2% of women between 30–49 have ever been screened. ( Source: hpvcentre.net, cdc.gov, who.int) This isn’t due to a lack of concern, but because many women lack the access, awareness, and support to act early. The solution is simple, taking an HPV (Human Papillomavirus vaccine) in advance as a preventive measure.

Prevention Starts with Early Action

What if families could act before cervical cancer even has a chance? Tata AIA Health Buddy empowers families to take control of their health. With easy access to HPV vaccination as part of Health Buddy benefits, our consumers can ensure they are protected from cervical cancer, that too at discounted rates. Tata AIA removes the hassle of external appointments and complicated procedures, enabling families to act when it matters most.

Consumers can access Tata AIA Health Buddy on the company’s app
Android: Tata AIA Life Insurance – Apps on Google Play
iOS: ‎Tata AIA Life Insurance App – App Store

Sujeet Kothare, Chief of Products, Marketing, Corporate Communications & Business Mid Office, Tata AIA Life Insurance said, “Cervical cancer remains a significant threat to women’s health in India, but prevention is within our control. Taking proactive steps, such as the HPV vaccination, can help protect future generations. At Tata AIA, we are committed to empowering women with the tools they need to live healthy lives. Through our Tata AIA Health Buddy benefits, we offer exclusive discounts on HPV vaccinations, reinforcing our dedication to the well-being of the communities we serve. Together, we can make a lasting impact in the fight against cervical cancer.” 

More than just Vaccination: Comprehensive support at every step

Cervical cancer prevention is just the beginning. Tata AIA Health Buddy is designed to support families throughout their health journeys:

• Doctor Consultations: Easy access to expert advice when needed.
• Health Check-ups: Regular monitoring to stay ahead of health needs.
• Medical Second Opinions & Case Management: Dedicated support for families during critical health challenges.
• Extra Savings: Discounts on prescribed medicines and lab tests.

These services aren’t just about convenience—they’re about giving families the tools to make informed decisions and the peace of mind that comes with knowing they are supported at every step of the way.

Real benefits for the Whole Family

Health decisions affect the entire family. Whether it’s a mother, wife, sister, or daughter, caring for loved ones is a shared responsibility. With Tata AIA Health Buddy, the whole family has access to crucial health services, empowering them to stay healthy. And it’s not just policyholders who benefit; Tata AIA extends these services to nominees and family members as well.

Shifting the Focus: Life Insurance that cares about Health

What if life insurance was about more than just financial protection? What if it was about proactive care, early action, and long-term health management? Tata AIA is shifting the paradigm. With Tata AIA Health Buddy, the company is not only protecting families’ financial futures—it’s helping them stay healthy, stay informed, and take charge of their well-being every step of the way.

*Tata AIA Health Buddy Plan – Non-Participating, Non-Linked Individual Health Product (UIN: 110N183V01)

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Life evolves. In your younger years, the focus is on protecting your loved ones, paying EMIs, and securing your children’s education. Later, your needs change, you want to build a steady, tax-free income and live your retirement years without financial worry.

Yet, most insurance plans stop midway, leaving a gap between protection and lifelong financial security.

That’s the very gap Tata AIA Life Insurance’s Shubh Maha Life is designed to close. It’s a whole life savings plan that ensures your financial protection, income, and health coverage grow with you, not end before you need them most.

A plan that Protects, Pays, and Grows — for Life

●     Family Protection: High life cover when responsibilities are at their peak

●     Steady Retirement Income: Lifetime, tax-free* payouts that keep coming even after you stop working

●      Health Security: Critical illness covers to protect your savings during medical emergencies

●      Long-Term Growth: Balanced returns through equity participation for sustained wealth creation

Why It’s Different

●        Whole life participating savings plan — combining protection and income

●        Lifetime, tax-free* income for post-retirement independence

●        Extended protection well into later years

●        Premium discounts — 2% for women, 4% for Tata AIA customer families/nominees, and 20% for Tata Group employees

Tailored for your Life Stage

●     Gold: High cover with riders such as Accidental Death Benefit (ADB) and Total & Permanent Disability (ATPD)

●        Plus: ~30x annual premium cover with higher income and lump sum flexibility

●        Gold Health: High cover with critical illness protection and riders such as ATPD

●        Plus Health: Combines 30x life cover with critical illness, and riders like ATPD

Choose how you want to receive your benefits –

●     Retirement Income Option: Lifetime, tax-free* income

●        Deferred Income Option: Timed payouts for major milestones

●        Lump Sum Option: One-time payout for legacy or long-term planning

Beyond Insurance — A Lifelong partner in wellbeing

Shubh Maha Life also integrates Tata AIA Health Buddy, offering preventive health check-ups, teleconsultations, physiotherapy, lifestyle management, and women’s health programs, making it a true partner in long-term wellbeing.

Building on the legacy of Maha Life, Shubh Maha Life simplifies financial planning the way a smartphone simplifies daily life, bringing protection, income, health, and peace of mind together in one lifelong solution.

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Tata AIA has over the years been providing innovative protection solutions, helping consumers across the country in this regard. It has emerged as India’s pre-eminent protection provider in Life Insurance.

Life Insurance – Now an Essential Category

The Government of India’s remarkable step exempting GST, has now made life insurance more affordable, and rightfully included it in the ‘essential category’ list for Indian families.

Advisors as Entrepreneurial Catalysts

Life Insurance advisors are the key first point of contact when it comes to financial advice for Indian families. With over 1.5 lac advisors, Tata AIA is committed to equip them with propositions and tools, enabling them to serve consumers over the long run.

To celebrate these advisor-entrepreneurs, Tata AIA has introduced Tata AIA AURA – an exclusive recognition platform. Tata AIA AURA showcases advisors who exemplify trust, consistency and consumer-first approach, recognizing their role in delivering long-term value to consumers.

Commenting on the initiative, Venky Iyer, MD & CEO, Tata AIA Life Insurance, said: “At Tata AIA, our consumers are at the heart of our promise of protecting dreams and securing futures.

Our advisors are our trusted partners in helping us serve our consumers at their various life stages.  With Tata AIA AURA, we want to recognise and celebrate the entrepreneurial spirit and success of our financial advisor community.

Powered by our partnership with CNBC-TV18, we aim to inspire the next generation of advisor entrepreneurs who could consider insurance as a full-time profession.”

Shivakumar S, CEO, News18 Studios, added: “This collaboration with Tata AIA Life Insurance highlights the unwavering commitment of advisors who bring care and consistency to every family they serve. By sharing their journeys at scale, we aim to reinforce the importance of responsible advisory in today’s dynamic financial landscape.”

Taking Advisor Stories to the National Stage with CNBC-TV18

To amplify and share the many success stories we see of our advisors, Tata AIA is happy to announce its partnership with CNBC-TV18. Over time, we aim to encourage more and more people to adopt life insurance advise as an active full-time profession.

Powerful and impactful stories of successful advisors will be featured across CNBC-TV18, CNBC-AWAAZ, Moneycontrol.com, and their digital and social platforms, ensuring these stories reach a wide audience.

Through Tata AIA AURA and its collaboration with CNBC-TV18, Tata AIA is reaffirming its commitment to a consumer-centric vision—honouring advisors who do what’s right for consumers, leveraging India’s growth momentum and GST benefits, and building a more confident and better-protected India, one family at a time.

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Introducing two new funds designed to help you make the most of India’s economic ascent:

1. For those looking to grow their wealth while securing their family’s financial future – Tata AIA Top 200 Alpha 30 Index Fund
2. For those focused on building a strong retirement corpus with equity-driven growth – Tata AIA Top 200 Alpha 30 Index Pension Fund

These funds will open for investment on June 23, 2025, and are available at just INR 10 per unit during the New Fund Offer (NFO) period, ending June 30, 2025. Investments will be made through Tata AIA Life Insurance’s unit linked insurance plans, offering you the dual benefit of life insurance coverage and potential wealth growth.

Why Should You Invest?

1.       Tap into India’s Bright Future

India’s economy is poised for growth, supported by a young workforce, rapid urbanisation, strong policy reforms, and key initiatives like ‘Make in India’ and PLI schemes. These funds are your opportunity to benefit from this promising growth.

2.       Invest in the Best of the Best
These funds are powered by the Nifty 200 Alpha 30 Index, which picks 30 top-performing stocks with a history of delivering better-than-market returns (alpha). That means smarter stock selection and potential for higher growth.

3.       Built for Long-Term Wealth Creation
Whether you want to build a strong financial foundation for your family or create a retirement fund, these funds are crafted to help you grow your money over time—thanks to their focused, high-growth equity exposure.

4.       Life Insurance Protection: Beyond wealth creation, consumers can secure their families’ financial future with life cover.

The Tata AIA Top 200 Alpha 30 Index Fund and Tata AIA Top 200 Alpha 30 Pension Fund are strategically designed to capitalize on these trends, investing in companies poised to benefit from India’s growth story. Whether you’re focused on growing your wealth or building a strong retirement fund, these funds offer the ideal combination of performance, protection, and growth.

Harshad Patil, Chief Investment Officer at Tata AIA Life Insurance, explains, “India stands at the threshold of a transformative multi-decade economic growth phase. Our new funds are positioned to capitalise on this promising trajectory, offering investors an equity instrument based on rigorous data analysis and superior risk-adjusted returns. These funds aim to capitalise on a promising trend, offering investors significant long-term value by consistently enhancing their financial security.” 

Key Details of the Funds:

·         Investment Objective: Long-term capital appreciation through investment in high-alpha stocks

·         Benchmark: Nifty 200 Alpha 30 Index

·         Asset Allocation: 80%-100% in equity & equity-related instruments, 0%-20% in cash & money market securities

What Customers can expect: 

·         Exposure to Alpha-Generating Stocks: Tapping into companies with proven track records of outperforming market expectations.

·         Strategic Diversification: Investments across sectors while maintaining focus on high-conviction opportunities.

·         Long-Term Wealth Creation: Designed specifically for retirement planning with superior long-term performance potential.

Investment in Top 200 Alpha 30 Index Fund:

Consumers can invest in the fund and be part of India’s long-term growth story. The fund is available with the following Tata AIA solutions: Tata AIA Param Raksha Life Growth +, Tata AIA Param Raksha Life Pro, Tata AIA Param Raksha Life Pro+, Tata AIA Param Raksha Life Maxima+, Tata AIA Param Raksha Life Advantage+, Tata AIA Pro Fit, Tata AIA Shubh Muhurat and Tata AIA Shubh Fortune.

Investment in Top 200 Alpha 30 Index Pension Fund:

Investment in the Top 200 Alpha 30 Index Pension Fund is exclusively available with Tata AIA’s unit-linked pension solution, Smart Pension Secure Plan, which enables consumers to build a robust retirement fund with long-term growth potential.

Proven Performance of Tata AIA Funds

Tata AIA’s funds have consistently delivered benchmark-beating returns. 99.93% of the company’s fund AUM is rated 4 or 5 star (on 5-year basis) by Morningstar*, the globally renowned Rating Agency. This is significantly higher than the industry average of less than 30% of funds’ AUM being rated 4 or 5 stars.

This consistent track record of strong performance underscores Tata AIA’s commitment to delivering investment solutions that align with India’s evolving economic landscape, enabling investors to confidently capitalise on emerging opportunities.

Performance of Tata AIA Funds: 

*Data as of May 30, 2025. Past performance is not indicative of future performance.

Fund Benchmark: Multi Cap Fund, India Consumption Fund, Top 200 Fund: S&P BSE 200.

Inception Dates: Top 200 Fund: 12 Jan 2009, Multi Cap Fund: 05 Oct 2015, India Consumption Fund: 05 Oct 2015.

As of 31st May 2025, Tata AIA has grown its Assets Under Management (AUM) significantly to INR 130,053 Crores, translating to 27.08% YoY growth. This has been possible due to robust Individual New Business Premium income and exceptional investment performance.

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Bengaluru, 09^th June, 2025 – Digitally fluent, financially aware, and protection-first—Gen Zs in South India are setting the pace for India’s next generation of financial planners.  As seen in a recent research study by Tata AIA Life Insurance and NielsenIQ, titled ‘New Age Habits, Traditional Values: Gen Z’s Approach to Financial Planning’, working members of Generation Z (21–29 years) of the South Zone have proven to be the most financially ready and protection-minded in the nation.

These young earners not only make long-term plans for retirement and financial freedom but are also showing a strong inclination towards insurance-based financial products, thus becoming one of the most future-oriented consumer segments in modern society.

Top Takeaways: South Gen Zs Set the Benchmark in Financial Preparedness

Insurance: A Pillar, Not an Afterthought

·         54% of Southern Generation Zs consider getting sufficient retirement savings through life insurance to be a top long-term financial priority, the highest rate in the nation

·         22% have already bought savings plans, and 21% have bought health insurance plans — both of which top all four regions polled

·         49% would pay over ₹2,000 per month for life insurance — reflecting high value perception and buying intent

Future-Proofing via Inflation Awareness

·         78% of South Gen Zs intentionally budget for inflation in their financial planning — the highest of all zones — showing high economic pragmatism and foresight

Protection and Savings Lead Insurance Purchase

·         28% of people prefer to buy term insurance, and thus pure protection policies are gaining huge momentum

·         26% also intend to invest in savings-focused life insurance products, further pursuing long-term wealth creation

What Gen Z in South Looks for in a Policy

·         61% are drawn to life insurance policies with low premiums with full coverage

·         22% view tax-saving benefits as an important buying factor

·         37% appreciate a simple and easy claims process, emphasizing the significance of service experience in financial decision-making

“South India’s Gen Zs are creating a financial map of their journey with protection at its centre. Their consumption behaviour indicates a shift in attitude — from spending to securing, from reacting to planning. Their holistic approach allows them to plan for a secure and independent future. At Tata AIA, we are dedicated to facilitating this change through products that are crafted to address their needs,” said Girish Kalra, Chief Marketing Officer of Tata AIA Life Insurance.

South Indian Gen Z are not merely aware of financial risks; they are also actively minimizing such risks by planning, insuring, and saving prudently. Their future-oriented decisions make them a special generation with aspirations for financial independence, security, and long-term worth, thereby a high-value segment in India’s evolving insurance and investment landscape.

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To address this growing demand, Tata AIA Life Insurance (Tata AIA) has launched the Smart Pension Secure Plan, an innovative Unit-Linked Pension Plan (ULIP) designed to align with new-age retirement needs. From creating second income streams to securing retirement savings, this plan caters to the aspirations of digital natives and modern professionals seeking financial security and independence.

Why Smart Retirement Planning is Critical in Today’s Age

• Longer Life Expectancy: With Indian men and women expected to live longer by 4 – 5 years till the age of 76 – 80 (GBD Study 2021), retirees need a steady income for longer durations.
• Changing Demographics: Millennials, who represent over a third of India’s population (440 million individuals), face the dual challenges of longer retirement and lack of traditional pension benefits.
• Entrepreneurial Mindset: More and more individuals are embarking on major career shifts or launching their own startup ventures. Even as they do so, they wish to ensure that their retirement related needs are addressed, amid the risks of jumping on the entrepreneurial bandwagon.
• Lifestyle Aspirations: Modern retirees want to continue with their lifestyle even after retirement, making market-linked growth opportunities and flexible solutions essential. For instance, many retirees now aspire to buy or upgrade their luxury cars or go for foreign holidays, as they were doing in their earning years. This requires smart financial planning and investing to ensure they can continue to afford these experiences.
• Rising Cost of Living: With medical inflation hovering around 10% and increasing living expenses, retirement plans need to offer not only growth potential but also address evolving needs.

Tata AIA’s Smart Pension Secure Plan is a pioneering step towards addressing these changing trends, offering market-linked growth, flexibility, and peace of mind for consumers   aspiring for a secure and fulfilling retirement.

Key Features:

Smart Pension Secure Plan is customised in a way that it helps consumers live a fikar-free life. Some of its key benefits include:

• Plan Early Retirement:  Complete flexibility to retire as early as age 45 years!
• Market-Linked Returns: Multiple funds across asset classes with option to allocate 100% funds in Equity. Unlimited fund-switches at no cost.
• Cost Effective Plan: Your entire premium gets invested in the funds of your choice, allowing your money to grow and pave the way for a dream retirement.
• Reward for staying invested: Online purchase comes with added Fund Boosters & Loyalty additions.
• Health Buddy: To ensure a happy and “Healthy” retirement, Health Buddy is a complementary service providing attractive discounts on pharmacy purchases and diagnostic tests at customers’ convenience. The customer can also choose for OPD services by opting for Health Secure Rider.
• Tax Benefits: Save Tax u/s 80CCC and avail 60% Tax free on Lumpsum at Maturity
• Added Protection coverage: In-built Waiver of Premium option to secure family needs at the time of distress.

Smart Pension Secure Plan is available with Tata AIA Alpha 50 Index Pension Fund. The New Fund Offer is priced at INR 10 per unit till January 31, 2025.

Why This Plan is a Game-Changer for Today’s Workforce

• Your Source of Income Post Retirement: The flexibility of market-linked investments, combined with zero premium allocation charges, enables individuals to build a strong financial cushion. By focusing on equity growth, the plan helps create a robust retirement corpus that can support second incomes, entrepreneurial ambitions, or even early retirement.
• Flexible Investing to Adapt to Equity Market Movements: Unlimited, zero-cost fund-switching options empower policyholders to adapt to market conditions, optimising returns to meet their evolving financial goals.
• Designed for Digital Natives: Seamlessly integrated into Tata AIA’s digital ecosystem including new age partners, the plan offers a convenient and intuitive experience for modern professionals who value instant and convenient purchase journeys.
• Lifestyle Security:  Whether it is funding your travel aspirations or sustaining a contemporary lifestyle, the plan equips consumers with the tools to design a secure and fulfilling future. The fund’s equity focus ensures continuous wealth creation, making it a reliable choice for those planning for long-term financial independence and growth.

Commenting on the launch, Jeelani Basha, President & Chief Distribution Officer, Tata AIA Life Insurance, said: “Millennials and FIRE aspirants aspire for new age financial planning as they prioritise early retirement and maximum wealth creation. Tata AIA Smart Pension Secure Plan, available on Tata AIA’s website and leading platforms like Policybazaar, Tata Neu, and PhonePe, enables these consumers to take charge of their financial future with ease. This plan is designed for individuals who value flexibility, growth, and a seamless online experience, helping them be Har Waqt Ke Liye Taiyaar in their golden years.”

Digital Convenience at Its Core

The plan can be accessed through Tata AIA’s platforms and its digital partner ecosystem, including Policybazaar, Tata Neu, and PhonePe* enabling seamless, anytime, anywhere accessibility. These collaborations integrate Tata AIA’s customer-first approach with the advanced capabilities of these platforms, ensuring policy purchases without physical documentation. Additionally, the plan’s user-friendly digital interface allows individuals to monitor, manage, and customize their retirement investments effortlessly, offering a streamlined and tech-savvy solution for achieving long-term financial security and post-retirement goals.

Santosh Agarwal, CBO, Life Insurance, Policybazaar, says, “India’s approach to retirement planning is evolving with the growing prevalence of nuclear families and longer life spans. This shift brings forth the need for thoughtful financial planning to ensure one’s post-work years are marked by comfort and independence. Keeping these priorities in mind, Policybazaar is delighted to partner with Tata AIA Life Insurance to launch tailored financial solutions in the form of new-age ULIP pension plans. These plans are a well-structured way to balance growth opportunities with stability for the years ahead. This collaboration reflects Policybazaar’s commitment to equipping individuals with meaningful resources to navigate retirement planning.”

Amreesh Kher, Chief Business Officer – Insurance, Tata Digital said, “With the evolving needs of customers, we at Tata Digital aim to make financial planning easy and accessible for everyone. The Smart Pension Secure Plan, in partnership with Tata AIA Life Insurance, is a step towards helping our users plan for a worry-free retirement, while marking Tata Neu’s entry into the pension space. With this retirement plan, customers can manage their savings and investments digitally and conveniently, ensuring they are well-prepared for every stage of life – all on Tata Neu.”

Nilesh Agarwal – Head of Insurance Business, at PhonePe added, “India’s demographic advantage today comes with the responsibility to prepare for a secure tomorrow. With rising inflation, limited social security, and evolving family structures, the need for robust pension solutions has never been greater. We are proud to partner with Tata AIA to launch the Smart Pension Secure Plan, enabling individuals to take charge of their financial futures with flexibility and confidence, ensuring peace of mind for a worry-free retirement.”

Tata AIA has thoughtfully tailored its plans to cater to the needs of diverse consumers. There are two distinct plan options to ensure that every lifestyle is covered:

Two Plan Options to Suit Every Lifestyle

1. Smart Pension Secure: Focused on market-linked investments with flexibility in fund-switching and robust death benefits.
2. Smart Pension Secure Plus: Adds premium waiver benefits for continued plan security in case of the policyholder’s demise.

Plan Flexibility

• Entry Age: 35 to 75 years (varies by payment term).
• Vesting Age: Starts at 45 years, with a maximum of 85 years for Single/Limited Pay and 75 years for Regular Pay.
• Policy Term: Ranges from 10 years to the maximum vesting age.

Tata AIA’s Smart Pension Secure Plan empowers millennials to bridge this gap and secure a stress-free retirement.

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Bengaluru, 21 November 2024: Tata AIA Life Insurance (Tata AIA), one of India’s leading life insurers, has announced that its customer app has crossed 1 million downloads. This milestone is yet another testimony to the growing trust and dependence of Tata AIA customers on its digital solutions that include mobile app, consumer portal, WhatsApp enabled services etc. These solutions encourage a ‘Do-It-Yourself’ philosophy empowering Tata AIA consumer to experience convenient and seamless ways to manage their life insurance journey with the brand.

With this ultramodern app, consumers can manage their insurance policies from anywhere at any time. They need not visit a branch or print policy documents, as everything they need is available at their fingertips.

The app provides over 60 services 24×7, including premium payments, tracking claim requests, portfolio updates, sum assured, fund value, NAV details. It also offers industry-first features like Instant Loans, improving the consumer experience and enhancing the ease of transactions. Another ‘first of its kind’ feature includes instant customer service, where transactions get completed in real-time and the consumer is intimated instantly.

Apart from service led facilities, the app provides over 12 Health and Wellness services, promoting holistic well-being among users. These include Outpatient Consultations, Diagnostics, Virtual/Online Consultations, Emergency Care, Emotional Wellness, Nutrition Management etc.

“We are committed to enhancing our customers’ experience by continually innovating and expanding our digital offerings,” said Soumya Ghosh, Executive Vice President and Chief Technology Officer of Tata AIA. “Reaching over 1 million app downloads is not just a number; it signifies our dedication to providing best-in-class services that meet the evolving needs of our customers.”

Through its sustained focus on digitization initiatives, Tata AIA has improved its instant issuance process with an end-to-end Straight Through Processing (STP) mechanism, which ensures an efficient and swift response to inquiries. Tata AIA ensures seamless digital services for its customers with an STP ratio of 97% in FY24.

The company’s commitment to providing a superior payment experience is reflected in its app-to-app native unified payment interface (UPI) integration and transactions with no Card Verification Value (CVV). Tata AIA Life Insurance takes pride in its digital infrastructure, achieving 100% uptime on digital platforms with no outages recorded in this financial year. This reliability ensures that customers can access vital services anytime, anywhere.

In the past 12 months, the number of monthly active users has increased 2X with a daily and monthly active user engagement of 11%. Due to its ease of use and best-in-class Consumer Experience, the app has seen a fivefold increase in digital transactions. Its user-friendly interface and functionality have earned the app an excellent rating of 4.7 on Android and 4.6 on iOS.

As proven by the impressive 92 Customer Satisfaction Score of its digital platforms, customer satisfaction remains the top priority for Tata AIA. The Persistency ratio which reflects the percentage of consumers who choose to renew their policies with Tata AIA, has earned the Company the top rank in four out of five cohorts, including 13th-month persistency.

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