• The campaign features products from the Swiss Beauty Craze range, which empowers Gen Z and millennials to embrace their creativity and be trendsetters.
• The Swiss Beauty Craze products featured in the campaign are bold, vibrant, multi-functional, and easy-on-pocket, with trendy packaging.

National, 12th November 2024: Swiss Beauty, India’s fastest-growing beauty and cosmetics brand, has launched its first-ever digital campaign for Swiss Beauty Craze – a makeup collection designed for the multitasking and expressive Gen Z and millennial women. The ‘Don’t Be a Star, Be a Trendstar’ campaign features brand ambassador Taapsee Pannu and encourages young women to follow beauty trends and also set them. The campaign positions Swiss Beauty Craze as the tool to help young women express their individuality with makeup that stands out.

With the campaign, Swiss Beauty highlights its best-selling products, such as Eyeliner and Stamp Duo, Baesic Multiface Palettes, Duo Mascara, and Lip and Cheek Macaron, to match the multitasking lifestyle of young women. The makeup products enable women to create flawless looks, whether for work, play, or just a spontaneous night out.

Taapsee’s vibrant personality and versatility perfectly embody the essence of the Swiss Beauty Craze in the campaign video, where her fun and energetic avatar reflects the brand’s youthful, bold spirit. The ad film has been rolled out across various multimedia platforms, with a planned run of 6-8 weeks for maximum reach and impact.

Taapsee Pannu, Actor & Brand Ambassador of Swiss Beauty, said, “Makeup is much more than just applying products; it’s a form of self-expression. Swiss Beauty Craze’s products are designed with a spirited boldness characteristic of Gen Z. These products, especially the Craze Baesic Multi-face Palette, let me seamlessly create the look and depict the unapologetic me. The multifunctional palette has it all – eyeshadow pans, highlighter, and lip and cheek cream. What I like the most is the longevity of these products, which keeps me shining bright all day.”

The post Swiss Beauty Craze’s ‘Don’t Be a Star, Be a Trendstar’ Campaign Starring Taapsee Pannu Inspires Gen Z to Own Their Uniqueness appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.

According to trade analyst Taran Adarsh, on its first Monday, Thappad saw a steady growth at select cities. As per his prediction, Thappad may pocket Rs 23 crore in its first week.

“#Thappad is steady, finds patronage on Day 4 at select sectors [#Delhi, #NCR]… Needs to maintain the pace from Tue-Thu… Eyes ₹ 22.50 cr [+/-] total in Week 1… Fri 3.07 cr, Sat 5.05 cr, Sun 6.54 cr, Mon 2.26 cr. Total: ₹ 16.92 cr. #India biz (sic),” he wrote on Twitter.

Thappad has also been appreciated by many members of the film industry. Ayushmann Khurrana and Tahira Kashyap praised Anubhav Sinha and called his film a ‘masterclass’ at directing. Javed Akhtar also called the film a milestone in Indian cinema. Director Hansal Mehta wrote a long essay about the film, which he ended with an apology to the women in his life.

In Thappad, Taapsee essays the role of Amrita, a homemaker who walks out of her marriage after her husband slaps her at a house party. In the film, Amrita is seen trying to hold her fort, while the society tells her to forgive and forget the incident.

Thappad also consists of an ensemble cast consisting of Ratna Pathak Shah, Dia Mirza, Kumud Mishra, Tanvi Azmi, Geetika Vidya Ohlyan, Pavail Gulati, Ram Kapoor among others.

The post Thappad Box Office Collection Rs 17 Cr appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.

If early estimates are anything to go by, Mission Mangal raked in around Rs 7 crore on Wednesday, taking its total collection so far to Rs 121.39 crore.

Mission Mangal, which also features Sonakshi Sinha, Vidya Balan, Taapsee Pannu, Sharman Joshi, Kirti Kulhari and Nithya Menen in pivotal roles, benefitted a lot from an Independence Day release. Incidentally, Nikkhil Advani’s Batla House, starring John Abraham, also hit the theatres on the same day but the former has raced ahead.

Earlier, at the trailer launch of Mission Mangal, Akshay had said that it was one of the best films in his career spanning almost three decades. “Mujhe nahi pata hai yeh film hit hogi ya nahi hogi. Lekin itna zaroor jaanta hoon ki we will always be proud of this film. And I’m very, very, very proud of it. Main kareeban 150 filmein kar chuka hoon and but this is one of the best films I have done,” he said.

Meanwhile, the rest of the cast is thrilled with the success of Mission Mangal. Sonakshi took to Twitter to write, “Mission Mangal has entered the 100 cr club, and Chandrayaan 2 has entered the lunar orbit… DUNIYA SE BOLO COPY THAAAAAT!!!!!”

Taapsee also expressed her excitement in an interview with an entertainment website. “It’s a really good sign that people have been so receptive of a film that not only has big names attached to it but also has good content. We have always been seeing thunderous openings for movies that only had pure commercial masala elements but this is like a big step towards the direction where films that are heavy on content are also making a big opening,” she said.

The post Mission Mangal box office collection Day 7: 121.39 crore approximately appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.