He has been instrumental in expanding market share within high-value sectors such as infrastructure and oil & gas while strengthening distribution networks and brand visibility. Known for his strategic execution and ability to build high-performing teams, Shri Natarajan’s appointment is expected to drive sustained profitability and long-term value creation. His deep expertise in supply chain management and regional sales scaling positions him as a vital asset to SAIL’s continued commercial growth and market leadership.

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The appointment was made with the approval of the President of India, following the standard selection process involving the Public Enterprises Selection Board (PESB) and the Appointments Committee of the Cabinet (ACC).

In his new role, Shri Natarajan is expected to play a pivotal part in driving commercial operations, enhancing sales strategies, and boosting profitability within an increasingly competitive global steel market.

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