More Than Just Discounts – Exclusive Perks Await

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Bengaluru, January 09, 2025: Swiggy (Swiggy Ltd, NSE: SWIGGY / BSE: 544285), India’s pioneering on-demand convenience platform, Swiggy Instamart, has expanded to 76 cities across the nation, and will soon also be available as a standalone app. As one of Swiggy’s flagship services, Instamart will continue to be accessible via Swiggy’s unified platform, where it has delivered rapid growth in the past year. The Instamart app provides users an even more direct experience, offering greater convenience by ensuring quicker access to Swiggy’s pioneering quick-commerce service.

Sriharsha Majety, MD & Group CEO, Swiggy, said “While it’s been clear for a while now that Swiggy Instamart is set to match Food delivery in size, recent developments show it’s on track to surpass Food delivery in both penetration and scale. The positive reception in new cities and categories suggests Instamart could achieve far greater user adoption, going well beyond 100M+ users. Instamart will remain a key offering within the Swiggy app, helping us amass the cross-pollination benefits of a unified app. The standalone app will be an add-on, augmenting our reach by meeting consumers where they are, and ensuring we continue delivering the best possible experience in the category.” 

Amitesh Jha, CEO of Swiggy Instamart, said “Swiggy Instamart is on a rapid growth trajectory, offering a compelling value proposition with 10-minute deliveries and an expanding range of nearly 50,000 products. The launch of the Instamart app ensures seamless adoption and access to the service in a category that we believe we have only scratched the surface of. Whether consumers access Instamart via Swiggy or the standalone app, all Swiggy One, One Lite, and One BLCK benefits will apply, ensuring that our ever-growing user base continues to enjoy the same great perks.”

This is not Swiggy’s first foray into standalone apps, even as the company has successfully built three major businesses—Food Delivery, Quick Commerce, and Dining Out on its unified platform. An Instamart-first shortcut for the Swiggy app has already been available on the Android PlayStore. Swiggy’s popular restaurant reservation service, Dineout, was acquired and integrated into the unified app; while continuing to operate as a standalone app. Swiggy has constantly innovated with new offerings, such as Swiggy Daily and InsanelyGood, which have also been standalone apps. With many more new offerings planned for this year, Swiggy will continue to adapt to consumer needs, ensuring it serves its ecosystem in the best way possible.

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• Over 700 influencers, chefs, and food entrepreneurs come together for a one-of-a-kind event exploring trends, technology, and the future of food in India

Swiggy Creator Con 2024 marks a significant milestone in the Indian food landscape, setting a new standard for how brands, creators, and consumers interact within the food ecosystem. It served as a dynamic networking hub, bringing influencers, chefs, and restaurant brands together to share ideas, experiences, aspirations and future trends. With food discovery increasingly happening through digital content on platforms like Instagram, the interdependence among influencers, chefs, restaurant brands, and platforms like Swiggy has grown immensely. The attendees explored how Swiggy’s platform can support and empower food brands and content creators while embracing India’s ever-evolving food culture. The event was a blend of learning and celebration- with insightful discussions, engaging masterclasses, interactive sessions and  live performances.

Kicking off the evening, Swiggy Food Marketplace CEO, Rohit Kapoor, shared his vision for how Swiggy is empowering food creators, chefs and brands in building a more connected and collaborative food community. He said “Everyone is a creator today. I am, my daughter is, you are. Creators in the food world are just a bit hatke though. They live to eat as much as they live to create. The Swiggy Creator Con gets our creator family together, helps them learn from each other, and express themselves. For me personally, it was fun to meet the extended fam, we’ll all grow together as a community and learn from this experience.”

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Gurugram, October 05, 2024: Swiggy, India’s pioneering on-demand convenience platform, formally launched its bulk order service known as the Swiggy XL EV fleet. The fleet which comprises electric vehicles is meant to serve large orders in one go. The fleet undergoing a pilot run, for the past few weeks, was formally launched today in Gurugram- on the day of the Haryana elections. To commemorate its official launch, the Swiggy XL EV fleet delivered 3500 meals to electoral officials at more than 580 polling booths in Gurugram and Badshahpur constituencies. This service was provided free of cost to the District Administration.

Speaking at the official launch of this fleet, Sidharth Bhakoo, National Business Head of Swiggy Food Marketplace said, “The food delivery services are helping in the overall growth of the F&B sector in India by driving new consumption occasions, promoting supply proliferation and enabling expansion of consumer base. Food is also very closely associated with conviviality and mirth, so we are witnessing demand for bulk orders when families and friends get together. The festival season is perhaps the best time to launch this service, when there is gaiety and joy all around, and everyone celebrates with their loved ones. Swiggy XL will ensure that there is no interruption in parties and gatherings and no delay in large orders.”

He added that in the coming weeks, the service will be extended to more cities. The service is provided by a fleet of vehicles that have temperature-controlled compartments. “The service has an important environmental angle as well since the entire fleet is electric and it saves multiplicity of order trips,” said Bhakoo.

On the first day of the service launch, the Swiggy XL fleet served meals to officials on election duty in the two largest (based on total registered voter numbers) constituencies in the Haryana state assembly. “It is a privilege for us to assist in the election process. We have previously run awareness campaigns with the Election Commission of India in the Lok Sabha election. But this is the first time we are offering our food delivery services. We are motivated by the marvel of scale and efficiency of the election process of India. Our services- which offer consumers a wide spectrum of alternatives with the right information, to enable them to make an informed choice, is our inspiration from and humble tribute to the spirit of Indian democracy,” said Dinker Vashisht, Vice President, Corporate Affairs, Swiggy.

A fleet of 20 Swiggy XL EVs delivered three meals- dinner on October 4, Friday, and breakfast and lunch, on October 5, Saturday.

Gurugram Deputy Commissioner, Nishant Kumar Yadav said, “More than 1507 polling stations were set up in the four constituencies in the Gurugram district. It is heartening to see young homegrown tech start-up companies such as Swiggy, recognise their citizen responsibility and support and contribute to the electoral process in their way. I hope they continue to work in the same spirit in times to come.”

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According to Swiggy’s order analysis, Bangalore isn’t just the Silicon Valley of India—it’s the Veggie Valley too. With 1 in every 3 vegetarian orders originating from the city. The city’s top vegetarian dishes were Masala Dosa, Paneer Biryani, and Paneer Butter Masala. while in Mumbai, Dal Khichdi, Margherita Pizza, and Aamchi Mumbai’s iconic Pav Bhaji reign supreme. Hyderabad finishes in the top three, loving their Masala Dosa and Idli.

As expected, Breakfast is the golden hour for vegetarian orders, with over 90% of breakfast orders being vegetarian. Masala Dosa, Vada, Idli, and Pongal topped the morning charts. Masala Dosa enjoys nation-wide popularity and is a popular choice for breakfast, lunch, and dinner.

Margherita Pizza takes the lead as the most popular snack with Samosa and Pav Bhaji trailing close behind. Even international QSR chains are seeing a surge in vegetarian orders.

Feeling green already? You’re not alone! On average, a whopping 60,000+ veg salad orders are placed weekly on Swiggy, as more folks crunch their way to a healthier lifestyle. Top pick? Green Salad. Vegans have also made a strong mark, with Swiggy Guiltfree witnessing a significant 146% rise in vegan orders last year.

Swiggy Green Dot Awards

To recognise and celebrate the vast variety of vegetarian dishes and restaurants available on the platform, Swiggy has launched its first-ever ‘Green Dot Awards’ today.

The awards will honour popular restaurants serving vegetarian dishes across 80+ cities. With over 9000 brands nominated and 60+ categories including Pure Veg Brands, Cakes & Desserts, Veg Pizza, Veg Burger, Paneer Dishes, Veg Biryani, and Dal Makhani, the Green Dot Awards aim to celebrate this growing preference for vegetarian culinary delights nationwide.

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Zakir Khan is celebrated for his Hindi Shayari and unforgettable jokes through storytelling that captures the hearts of his audience. This collaboration between Mother’s Recipe and Swiggy aims to craft an immersive experience that combines the joy of laughter with the rich taste of Mother’s Recipe, showcasing a shared commitment to delivering memorable experiences to audiences across India.

As part of the fest’s Food & Beverage section, attendees can look forward to enjoying Mother’s Recipe’s complimentary range of Chutneys and Sauces to pair with the diverse food offerings at the event. Attendees can expect to encounter Mother’s Recipe branding prominently displayed at the event venue, creating a visual feast that mirrors the vibrancy of the comedy show and the brand’s diverse range of products.

Ms. Sanjana Desai, Executive Director of Mother’s Recipe, expressed her enthusiasm about this collaboration, stating, “We are thrilled to be associated with Swiggy for ‘Zakir Khan – Live A Laughter & Gourmet Fest.’ The distinctive synergy between Zakir Khan’s flavorful comedy and the authentic taste of Mother’s Recipe makes this partnership truly special. As the Official Taste Partner, we look forward to contributing our unique touch to this unforgettable journey of laughter and flavor.”

Swapnil Bajpai, Vice President Sales at Swiggy, shares, “Excited to onboard Mother’s Recipe as the official sponsor for the Swiggy X Zakir Khan Live Tour. Together, we’re adding more flavor to the fun. This collaboration is all about delivering great entertainment with tasty food, creating unforgettable moments for our users and customers. There’s more joy in every bite and laugh!”

This collaboration exemplifies the fusion of entertainment and food, encapsulating the spirit of ‘Haq Se Taste Partner.’ Mother’s Recipe invites everyone to join the festivities, savor the laughter, and indulge in the authentic flavors that only Mother’s Recipe can provide.

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