Secretary of the Ministry of Cooperation, Dr. Ashish Kumar Bhutani, attended the signing of a Memorandum of Understanding (MoU) between the Ministry of Cooperation and Swiggy Instamart on April 25, 2025. The agreement, signed by Swiggy Instamart CEO Shri Amitesh Jha and Joint Secretary Shri D K Verma, aims to onboard cooperative dairy and other products onto Swiggy’s online marketplace. This initiative will enable cooperatives to tap into new-age consumers through modern technologies, facilitating greater visibility and access to the market for cooperative produce, including organic products under the Bharat Organics brand.

The partnership underscores the Ministry’s commitment to strengthening the cooperative movement in India, with over 60 initiatives launched . Swiggy will create a dedicated “Cooperative” category on its platform, focusing on products such as organics, dairy, millets, and handicrafts produced by cooperatives. Additionally, the collaboration will feature an awareness campaign to promote cooperative movements and products nationwide, coinciding with the United Nations’ declaration of 2025 as the International Year of Cooperation. Prior to the MoU, Dr. Bhutani inaugurated a state-of-the-art packaging facility for National  Cooperative Organics Limited in Noida, enhancing the packaging of pulses and organic food products.

The post Cooperative societies will also be able to connect with new customers by using technology appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.

Link to Phani Kishan, Co-Founder & Chief Growth Officer at Swiggy’s post on X: https://x.com/phanikishan/status/1894373816228565445 

Bengaluru, February 25, 2025: This Maha Shivratri, Swiggy Instamart, India’s pioneering quick-commerce platform, is offering a unique experience by delivering the sacred Tandool Mahaprasad Ladoos directly from the Shri Kashi Vishwanath Temple—one of the country’s most revered temples dedicated to Lord Shiva in just 10 minutes. Available only on Swiggy Instamart on Maha Shivratri, they are the same ladoos served at the Shri Kashi Vishwanath Temple. Swiggy Instamart will deliver these ladoos to devotees across 40 cities in Delhi-NCR, Uttar Pradesh, Maharashtra, Gujarat, Karnataka, Rajasthan, Goa, and Madhya Pradesh.

Amitesh Jha, CEO of Swiggy Instamart, said, “Maha Shivratri is a time of deep devotion, and we are honoured to bring this spiritual experience to our users’ homes. The Tandool Mahaprasad holds profound significance for devotees during this auspicious time, and we’re making it simpler than ever for them to receive these sacred offerings without compromising on authenticity.”

Prepared with Satvik practices at Banas Kashi Sankul, Varanasi, the ladoos are made using Bilwa Patra (leaves) offered to Shri Kashi Vishwanath, ensuring that devotees can partake in the same sacred offering traditionally provided at the temple. Using pure ingredients like Amul organic rice and desi ghee, the Mahaprasad recipe follows the temple trust’s specifications, remaining true to the temple’s revered rituals.

In addition to the ladoos, Swiggy Instamart will offer a range of essential items for devotees celebrating Maha Shivratri, including handcrafted Lord Shiva polyresin figurines, Shivling & Naag Devta showpieces, Shiv Chalisa (in Hindi), Amul Panchamrit, Amul Kool Thandai, Amul’s range of sweets, fruits, and other fasting essentials.

The post Swiggy Instamart to deliver Shri Kashi Vishwanath Tandool Mahaprasad this Maha Shivratri appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.

YouTube link – https://www.youtube.com/watch?v=gqtZ0cQZ4NY

National, February 21st, 2025: Vim, a trusted name in dishwashing brands, recently launched their ‘Equal Vows’ campaign, featuring a renowned Bollywood couple, Rajkummar Rao and Patralekhaa that represent the value of equality in their marriage. The campaign, conceptualized by Lowe Lintas, redefines modern relationships by leveraging the cultural significance of wedding vows, encouraging couples to be equal in taking responsibility for household chores. With a vision to drive lasting social change, the initiative aims to reach couples across the country, and inspire them to pledge to equal partnerships.

As part of its ongoing efforts, Vim collaborated with Satchikitsa Prasarak Mandal, an NGO that organizes mass weddings annually at Yavatmal, Maharashtra. The brand has released a film capturing the nuptials of 120 couples, witnessing them pledging to share household responsibilities. The officiating priest emphasized, “This initiative makes the responsibility of running a household equal for both the husband and the wife. This ideology should be propagated.” This message has been further reinforced in the film, highlighting that if responsibilities in marriages today are shouldered equally by couples, then their vows should also reflect the same.

Vim has also leveraged Valentine’s Day as an opportunity to connect with consumers through a partnership with Swiggy Instamart, utilizing the quick commerce opportunity to raise awareness about the importance of #EqualVow. As the season of love becomes the ideal time for couples to reflect on their relationships, individuals making gift purchases on the platform are reminded of equality through complimentary branded kitchen merchandise like fridge magnets that carry the message of equality of chores in form of an equal vow printed on them. This has served to inspire consumers to rethink their contributions to household chores and encourage shared responsibilities in the spirit of togetherness.

Ashwini Rao, Head of Home and Hygiene at HUL, emphasized the campaign’s purpose “Household responsibilities have long been shaped by cultural norms, often placing an unequal burden on women. With the ‘Equal Vows’ campaign, we aim to inspire a cultural shift toward chore neutrality, encouraging couples to take on responsibilities and chores equally. This initiative goes beyond dishwashing—it’s about challenging outdated mindsets and driving real social change. Through our collaboration with Satchikitsa Prasarak Mandal, Swiggy Instamart, and Bharat Matrimony, we are bringing #EqualVows into homes across the country.”

Anaheeta Goenka, COO, Lowe Lintas, said, “The ‘Equal Vows’ campaign goes beyond messaging—it’s about driving real change in how partnerships are perceived and lived. By integrating cultural moments like mass weddings and collaborations with platforms that shape modern relationships, we’re sparking conversations around equality in households. This initiative is a step toward normalizing shared responsibilities as a fundamental part of every marriage.”

Bharat Matrimony, one of India’s leading matrimony platforms, has also joined hands with Vim to elevate equality in marriage among to-be-weds in the context of household chores. Given that marriage plays a pivotal role in defining gender roles in households, this partnership seeks to engage individuals at a crucial life stage—those about to embark on or actively seeking to start their marital journey. Through this partnership, Bharat Matrimony is inviting consumers to take the #EqualVow pledge with outreach on its digital presence and amplification through Wedding Bazaar, inspiring millions of couples to embrace equality at home.

Through partnerships rooted in cultural moments, Vim aims to drive deeper awareness about the importance of equality in relationships, including household chores like dishwashing – creating truly equal partnerships.

The post Vim’s ‘Equal Vows’ Campaign Inspires Social Change Through Collaborative Efforts with NGO Satchikitsa Prasarak Mandal and platforms like Swiggy Instamart, Bharat Matrimony appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.

Bengaluru, January 09, 2025: Swiggy (Swiggy Ltd, NSE: SWIGGY / BSE: 544285), India’s pioneering on-demand convenience platform, Swiggy Instamart, has expanded to 76 cities across the nation, and will soon also be available as a standalone app. As one of Swiggy’s flagship services, Instamart will continue to be accessible via Swiggy’s unified platform, where it has delivered rapid growth in the past year. The Instamart app provides users an even more direct experience, offering greater convenience by ensuring quicker access to Swiggy’s pioneering quick-commerce service.

Sriharsha Majety, MD & Group CEO, Swiggy, said “While it’s been clear for a while now that Swiggy Instamart is set to match Food delivery in size, recent developments show it’s on track to surpass Food delivery in both penetration and scale. The positive reception in new cities and categories suggests Instamart could achieve far greater user adoption, going well beyond 100M+ users. Instamart will remain a key offering within the Swiggy app, helping us amass the cross-pollination benefits of a unified app. The standalone app will be an add-on, augmenting our reach by meeting consumers where they are, and ensuring we continue delivering the best possible experience in the category.” 

Amitesh Jha, CEO of Swiggy Instamart, said “Swiggy Instamart is on a rapid growth trajectory, offering a compelling value proposition with 10-minute deliveries and an expanding range of nearly 50,000 products. The launch of the Instamart app ensures seamless adoption and access to the service in a category that we believe we have only scratched the surface of. Whether consumers access Instamart via Swiggy or the standalone app, all Swiggy One, One Lite, and One BLCK benefits will apply, ensuring that our ever-growing user base continues to enjoy the same great perks.”

This is not Swiggy’s first foray into standalone apps, even as the company has successfully built three major businesses—Food Delivery, Quick Commerce, and Dining Out on its unified platform. An Instamart-first shortcut for the Swiggy app has already been available on the Android PlayStore. Swiggy’s popular restaurant reservation service, Dineout, was acquired and integrated into the unified app; while continuing to operate as a standalone app. Swiggy has constantly innovated with new offerings, such as Swiggy Daily and InsanelyGood, which have also been standalone apps. With many more new offerings planned for this year, Swiggy will continue to adapt to consumer needs, ensuring it serves its ecosystem in the best way possible.

The post Swiggy Instamart expands to 75+ cities, to launch a parallel standalone app appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.

From gym gear to diet must-haves, hydration essentials, or even that snack to stop you from texting your ex—Swiggy Instamart has your back. Whatever you need to stay on track, they’ll get it to you before your motivation can bail. Released on January 2, the campaign film has garnered over 11.2 Million views and 113K shares on Instagram and received an outpouring of positive reactions, with one user sharing their excitement on LinkedIn stating, “I can’t even remember for how long drinking enough water has been a resolution for me. Swiggy Instamart and Naezy got too real with ‘bar bar sochke bhi nhi kia hydrate’ ”.  Another user said, “This is so good. ”.

Watch Naezy bring the beats and the vibes here: https://www.instagram.com/reel/DEUllSQBGOq/?utm_source=ig_web_copy_link

The post Swiggy Instamart teams up with Naezy to help you restart your new year’s resolution in 10 minutes appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.

Link to the ad film:

• • Youtube-https://www.youtube.com/watch?v=-itf-zrnEUI
  • Instagram- https://www.instagram.com/reel/DDhMgzWhURG/?igsh=MWlkcnRqaGVmYWZldg%3D%3D
  • X–https://x.com/SwiggyInstamart/status/1867543901008986311?t=n77vyrUzC6JttZGcOvb_OQ&s=08

Delhi, December 14– This wedding season, Swiggy Instamart, India’s leading on-demand quick commerce platform, has launched a wedding store that delivers all your essentials in just 10 minutes. Adding a touch of glamour, Swiggy Instamart has partnered with iconic fashion designer Manish Malhotra to create exclusive designer Shagun Lifafas, ensuring you can gift in style, even if you haven’t planned ahead.

Blending wedding needs with quick commerce, customers in Delhi-NCR Can Now Get Their Hands on Exclusive Manish Malhotra-designed Shagun Lifafas from Swiggy Instamart in Just 10 Minute To mark this exciting collaboration, the ace designer himself is featured in Swiggy Instamart’s latest ad.

Hari Kumar G, Chief Business Officer, Swiggy Instamart, “In the past few weeks, we’ve seen a surge in orders for kurtas, makeup items, and other essentials from Swiggy Instamart’s wedding store. Manish Malhotra’s brilliance has always brought magic to weddings, and we’re excited to showcase his touch on our platform through these exclusive Shagun Lifafas. This partnership combines convenience with luxury, ensuring that this wedding season, everyone can make an entrance—Manish Malhotra style!” 

The Shagun Lifafa—a reimagined traditional wedding gift envelope—is one of the standout items in this collection. With intricate detailing and a luxurious touch, the Manish Malhotra Shagun Lifafa adds a new dimension to gifting, ensuring it’s as elegant as the wedding itself.

Swiggy’s Co-Founder and Chief Growth Officer, Phani Kishan Addepalli also shared his excitement about the collaboration on X saying As we were brainstorming on ideas on how to make this wedding season memorable – a team mate said “sabko Manish thodi milta hai“.

To celebrate this partnership, Swiggy Instamart has launched an entertaining ad film featuring the man himself. The film is a hilarious take on the concept of ‘extra’, showing how even the most ordinary experiences can be transformed into something extraordinary with a little flair.

The film follows a delivery executive standing next to his modest bike while the legendary designer examines every detail with his signature keen eye. “Needs more… oomph!” Manish declares, before turning the humble bike into a sparkling work of art. Handles are adorned with flair, the wheels shimmer with accents, and the seat is draped in gota-patti. As the delivery executive reminds him, “Voh engine hai” (that’s the engine), Manish inquires with his assistant, “He knows he’s delivering a Manish Malhotra, right?”.

With this collaboration, Swiggy Instamart is reimagining the traditional wedding shopping experience by offering customers the chance to purchase luxurious designer items with the convenience of fast delivery. Now, wedding guests can access a stunning collection of Shagun Lifafas delivered straight to their doorstep in record time.

The post Swiggy Instamart Teams Up with Manish Malhotra for New Ad, Bringing His Exclusive Designer Shagun Lifafa to Instamart This Wedding Season appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.

The post Swiggy Instamart adds new ‘Upload Your Shopping List’ feature in response to user request appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.