·         A celebration of Strength, Scale, and Resilience, fueling India’s drive towards Farm Mechanization 

·         Milestone showcases Swaraj’s deep emotional connect and enduring trust among Indian farmers

Bengaluru, August 29, 2025: Swaraj Tractors, part of the Mahindra Group and one of India’s leading tractor brands today announced the roll-out of its 25^th lakh tractor from its manufacturing facility in Mohali, Punjab. The significant milestone comes just three years after Swaraj crossed the 20-lakh production mark in 2022, reaffirming Swaraj Tractors as the fastest growing tractor brand in India’s domestic tractor industry.

Swaraj’s journey began in 1974 with the launch of its first model ‘Swaraj 724’ in the 20–25 HP category marking the debut of India’s first indigenously designed and manufactured tractor. Born out of the spirit of self-reliance during the Green Revolution, the brand name ‘Swaraj’ itself draws from the powerful sentiment of independence and self-sufficiency. Swaraj offered a rugged, reliable, and affordable tractor built by Indian engineers for Indian farmlands. Over the decades, Swaraj has remained true to its roots, leveraging customer insights, constantly evolving its tractor and farm mechanisation solutions and deepening the brand’s relationship with the farmers.

Having marked a 05-lakh production milestone in 2002, in just 23 years since Swaraj has grown fivefold to reach 25 lakh units. This serves as a testament to Swaraj’s strong presence in Indian agriculture.

The Swaraj portfolio includes a range of tractors that combines robust performance with simplicity and sophistication. The range comprises iconic models like the Swaraj 855, 735, 744, 960, 742, 963, Swaraj Target, and the recently launched Naya Swaraj range, showcasing the brand’s capability to cater to emerging segments and lightweight farming solutions

Commenting on the milestone, Mr. Veejay Nakra, President – Farm Equipment Business, M&M Ltd., said, “Swaraj’s 25 lakh production milestone reflects the trust that generations of farmers have placed in the brand. Born from India’s spirit of self-reliance Swaraj continues to empower farmers reinforcing our commitment to Transform Farming and Enrich lives.”

Mr. Gaganjot Singh, CEO – Swaraj Division, M&M Ltd., furthered added, “For us at Swaraj, each tractor is more than just a machine, it is a partner in the farmer’s progress with reliable performance, low operating cost and solutions tailored to their needs. Our deep connect with the farming community comes from understanding their aspirations, challenges, and way of life. Achieving the 25-lakh mark is a proud moment for our entire team, and an inspiration to further support Indian farmers in their journey towards greater prosperity”

From the quiet pride of a farmer buying his first tractor to the generational trust that passes from parents to children, Swaraj has been woven into the fabric of rural India. The Swaraj tractor range offers dependable performance in varied terrains, delivering value year after year, making it a brand that is an inseparable part of India’s farming story.

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Since the original announcement in June 2023, MS Dhoni’s association has strengthened Swaraj’s connection with the farming community. His personal experience as a farmer and deep-rooted ties to agriculture make him an ideal ambassador for the brand. Dhoni’s influence has not only bolstered Swaraj’s presence but also inspired farmers across generations to embrace modern, tech-driven agricultural practices. This partnership underscores Swaraj’s focus on empowering youth and progressive farmers while remaining true to the values trusted by India’s farming community.

Speaking about the extension of this collaboration, Gaganjot Singh, CEO of Swaraj Division at Mahindra & Mahindra Ltd., said, “We are delighted to continue our partnership with MS Dhoni, whose values resonate deeply with Swaraj’s mission of driving agricultural innovation. Dhoni’s endorsement reinforces our commitment to empowering farmers and inspire the next generation to adopt advanced mechanization solutions.”

Sharing his thoughts, MS Dhoni stated, “Farming is not just a passion for me—it’s a way of life. Swaraj has been a trusted partner in my agricultural journey, helping me tackle challenges with confidence. I am proud to continue working with a brand that strives to make a meaningful difference in farmers’ lives and contribute to the progress of Indian agriculture.”

The renewed partnership will feature MS Dhoni in upcoming campaigns showcasing Swaraj’s state-of-the-art tractors, innovative features, and farmer-centric benefits, further strengthening the brand’s connection with its audience.

Watch Dhoni’s association with Swaraj Tractors develop through the years in the digital films below:

• Naya Swaraj Mera Swaraj
• Naya Swaraj Target 630 | Hindi
• Explore with MS Dhoni: How Swaraj Tractors is Future-Ready – Assembly Line

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The solar energy project developed by Mahindra Susten, will supply clean energy to four Swaraj Tractor manufacturing facilities located in Mohali and Dera Bassi. The project is expected to generate approximately 60 million kWh of renewable energy annually, contributing to the abatement of around 54,600 tonnes of CO2 emissions.

The initiative reinforces Mahindra Group dedication to sustainability and climate action, while setting a new benchmark for green energy adoption in tractor manufacturing.

Commenting on the significance of this project, Hemant Sikka, President, Farm Equipment Sector, Mahindra & Mahindra Ltd stated, “With this groundbreaking solar project, we are taking a pioneering step in introducing green energy at such a large scale in tractor manufacturing for the first time in India. The initiative aligns perfectly with our vision of Transforming Farming and Enriching Lives, while advancing toward a sustainable future.”

Echoing this sentiment, Gaganjot Singh, CEO, Swaraj Division, Mahindra & Mahindra Ltd., remarked, “This solar project is a testament to our unwavering commitment to creating a cleaner, greener future. By leveraging Mahindra Susten’s expertise, we are confident of achieving our renewable energy goals and making a significant contribution to Punjab’s evolving energy landscape.”

The project also marks Mahindra Susten’s entry into another state viz. Punjab, further strengthening its business footprint as a leading renewable Independent Power Producer (IPP). Deepak Thakur, Managing Director and CEO, Mahindra Susten Private Limited, emphasized the importance of this collaboration: “At Mahindra Susten, our vision is to deliver clean and efficient energy solutions to the Commercial and Industrial (C&I) sector and we are doing so by developing bespoke power plants tailored to optimally serve each C&I client requirements. We are proud to partner with Swaraj Tractors in their sustainability journey and to bring our renewable energy expertise to Punjab. Together, we aim to drive the adoption of green energy and contribute to India’s transition toward a renewable future.”

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Bengaluru, October 03, 2024: Swaraj Tractors, part of the Mahindra Group and one of India’s fastest-growing tractor brands, further strengthened its popular ‘Swaraj Target range’ with the introduction of the Target 625. Available in both 4WD and 2WD variants, Swaraj Target 625 is set to redefine the compact lightweight tractor category with its unmatched power, technology, and versatility.

The Swaraj Target range continues to gain recognition for setting new standards in compact lightweight tractors, with the introduction of Swaraj Target 625, particularly its 2WD variant, opens up new opportunities for farmers eager to adopt modern farming techniques. With a blend of powerful performance and enhanced operator comfort, this tractor opens new opportunities for farmers eager to adopt advanced farming techniques.

The Swaraj Target 625, a pioneering introduction in the domestic tractor industry, designed to cater to the specific needs of progressive farmers. With its exceptional combination of power, technology, and maneuverability, this tractor excels in a wide range of agricultural tasks, including spraying and interculture operations. The compact design and best-in-class features make it an ideal choice for farmers seeking advanced machinery that enhances productivity while minimizing crop damage.

With its narrowest track width in its class and a low turning radius, the Swaraj Target range ensures farmers can navigate tight spaces effortlessly, maximizing productivity. Its fuel-efficient design and advanced technology features—such as a synchromesh gearbox for smooth gearshifts offer car-like comfort and control, elevating the overall farming experience.

Key Features & Benefits of the TARGET 625:

Unmatched Power and Performance:

• Powerful DI Engine: Delivers an impressive 83.1 Nm of torque, enabling the tractor to effortlessly handle trailed sprayers of up to 600 liters, even in challenging muddy terrains.
• Adjustable Flexi Track Width: Offers the narrowest track width in its category, with adjustable options of 28, 32, or 36 inches to suit various crop requirements.
• Max Lift Capacity: Boasts a lifting capacity of 980 kg, making it capable of handling the heaviest implements with ease.
• ADDC Hydraulics: Ensures precise depth control for draft implements such as Duck foot cultivators, MB ploughs, and more.
• Highest PTO Power in Its Class: Provides 14.09 kW (18.9 HP) of PTO power, ensuring uniform mist-like spraying, even with trailed sprayers.

Future-Ready Technology:

• Max-Cool Radiator: Features a 20% larger design for superior heat dissipation, preventing overheating during extended operations.
• Constant Mesh Transmission: Ensures smooth and effortless gear shifting.
• Engine Key Stop: Offers convenient engine on/off control with a key.
• Balanced Power Steering: Reduces fatigue during frequent turns in row crop fields, enhancing operator comfort.
• Stylish Digital Cluster: Enhances visibility and ease of use, even in low-light conditions.
• 2WD Axle Option: Expands the versatility and application scope of the tractor.
• Dual PTO: Includes both 540 & 540E Economy PTO modes, allowing for fuel savings when using lighter equipment like alternators and water pumps.

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