The programme was organised with the objective of fostering awareness among children about the importance of cleanliness, waste management and environmental conservation. Students of Belbad Free Primary School participated enthusiastically in various activities focused on responsible waste management, recycling and environmental protection.

As part of the programme, the students participated in activities related to ‘Waste to Art’ and plastic recycling, showcasing their creativity by transforming discarded and waste materials into innovative artworks. The activity highlighted the importance of reusing waste materials and encouraged the children to adopt creative and sustainable approaches towards waste management.

On the occasion, Regional Environment Officer Shri Vibhanshu Kumar sensitised the students about the practical aspects of environmental conservation and protection. He also distributed saplings among the children and encouraged them to contribute towards a greener environment by planting and nurturing trees.

Regional Community Development Officer Shri Jyoti Prasad Bori also addressed the students and highlighted the significance of cleanliness. He elaborated on the role that every individual can play in keeping their homes, schools and surroundings clean, while encouraging the children to make cleanliness a part of their everyday lives.

The students participated in the programme with great enthusiasm and took a pledge towards maintaining a clean environment, responsible waste management and environmental conservation.

The initiative, organised in line with the objectives of Special Campaign 6.0, served as a meaningful effort towards nurturing a culture of cleanliness, sustainability and environmental responsibility among young minds and inspiring them to become responsible citizens.

The campaign also places special emphasis on public awareness of the Solid Waste Management Rules, 2026, including the roles and responsibilities of stakeholders and four-way source segregation. Jal Shakti Minister C. R. Patil said that on World Tourism Day, special cleanliness drives will focus on tourist destinations, high-footfall areas and beaches. As part of the campaign, nationwide voluntary shramdaan and cleanliness drives will also be organised on October 1 under the banner “Ek Din, Ek Ghanta, Ek Saath”, bringing citizens together for a coordinated cleanliness effort.

In a post on X, PM Modi said, “This cleanliness initiative is very encouraging. I urge more people to join this campaign and make it a success.”

The campaign emphasizes collective efforts towards a clean and healthy environment. To mark the occasion, the Swachh Bharat pledge was administered in three languages at all NLCIL units, offices, and project sites nationwide. The ceremony at the Corporate Office in Neyveli witnessed the esteemed presence of Mr. Prasanna Kumar Motupalli, Chairman and Managing Director (CMD), Mr. Samir Swarup, Director HR, and other senior officials.

The campaign, running from September 17 to October 2, 2025, under the theme “Swachhotsav,” aims to promote awareness about sanitation and active involvement at all levels. Senior executives including Shri Mukesh Choudhary (Director, Marketing), Shri Asheesh Kumar (Director, Business Development), and Shri Brajesh Kumar Tripathy (CVO) were present to endorse the initiative.

·         In Farakka, West Bengal, community members engaged in cleaning public areas and spreading bleaching powder, collecting approximately 2.5–3 quintals of garbage.

·         In Khambada, Maharashtra, a Cleanliness Rally was held, where villagers took a cleanliness oath, followed by a village-wide cleaning initiative.

·         In Darlaghat, Himachal Pradesh, a painting competition and sanitation drive were conducted with the participation of PRI members, school leaders, and community influencers.

·         Bathinda, Punjab, saw poster competitions in four schools and cleanliness drives in multiple villages under the HRDP.

·         In Raigarh, Chhattisgarh, sanitation awareness programs, including plastic collection and painting competitions, were held in collaboration with local organizations.

·         Awareness meetings and rallies were organized by Pragati Village Organization in Bhatapara and cleanliness campaigns by SHG women in Sankrail.

Bengaluru, 2 January 2025: Ambuja Cements, the cement and building material company of the diversified Adani Portfolio, continues to drive impactful community initiatives in alignment with the government’s ‘Swachhata Hi Seva’ campaign. Aimed at promoting cleanliness, hygiene, and sustainable waste management practices, the campaign has been actively implemented across various villages in India, inspiring collective action and fostering long-term behavioural change.

In the Farakka block, West Bengal, the campaign engaged community members in a series of cleanliness awareness activities and practical efforts, such as cleaning public areas and spreading bleaching powder to improve sanitation. The initiative successfully collected an estimated 2.5 to 3 quintals of garbage from multiple identified black spots within the villages. The campaign emphasized sustained cleanliness and aimed to improve the overall hygiene in these rural areas.

Similarly, in Khambada block, Warora, Maharashtra, the community came together for a Cleanliness Rally, where all participants, including local villagers, took a cleanliness oath. The rally culminated in a full-scale village cleaning, further instilling the values of hygiene and sanitation among participants.

In Darlaghat, Himachal Pradesh, PRI members, school heads, teachers, and community influencers gathered to take an oath of cleanliness. A painting competition titled ‘Swachhata Hi Seva, Swabhav Swachhata, Sanskar Swachhata’ was held at Kashlog School, in collaboration with the ACL Mines Department. This was accompanied by a sanitation drive conducted by health volunteers and Swachhta Doots (Community Sanitation Volunteers), which targeted key areas of the village for a thorough cleaning.

The campaign also made significant strides in Bathinda, Punjab, where Ambuja Cements organised various activities including poster competitions in four government schools and cleanliness drives across Banwala Hanwanta village, Behak Khas village, Asafwala village, Fazilka, Punjab under the Human Resource Development Program (HRDP).

In Raigarh, Chhattisgarh, sanitation awareness programs were conducted in collaboration with the Gram Panchayat, farmers, women’s groups, and schools. These activities, which included plastic collection drives and painting competitions, were organized to foster a deeper understanding of sustainable waste management practices within the community.

An awareness meeting and rally on Swachhata Hi Seva were organized by Pragati Village Organization under WEP at Bhatapara. In Sankrail, a Swachhata Abhiyan cleanliness campaign was conducted with SHG women and adolescents, focusing on core village and school premises, followed by an awareness rally and garbage collection. In Chandrapur, various sanitation programs, including a painting competition and plastic collection drive, were held in collaboration with the Gram Panchayat and schools.

Ambuja Cements remains committed to uplifting rural communities through impactful campaigns such as Swachhata Hi Seva, which foster cleanliness, promote hygiene, and improve public health across India.

The campaign is being executed in two phases. In the Phase-I, RITES led 53 outdoor cleanliness drives across cities, alongside 25 indoor drives in its offices. Through the ‘Waste Watch’ initiative, the company identified more than 2,500 records for disposal, 6,500-kg solid waste for recycling and freed up 35 square ft. of space. Other activities included Suraksha Camp(s) for safaimitrs, a Cleanliness Pledge and plantation drives ‘Ek Ped Maa Ke Naam’.

In the Phase-II, RITES is conducting 15 more outdoor and 12 indoor drives. Furthermore, the company has adopted Cleanliness Target Units (CTUs) to engage communities in the cleanliness mission. Among these is Government Model Sanskriti Primary School, Sector 43, Gurugram, where the company has contributed to improving the school’s infrastructure by providing almirahs, dustbins, and notice boards as part of its shramdaan efforts.

RITES remains dedicated to upholding the vision of the Swachh Bharat Mission, striving for a cleaner and healthier India. These efforts reflect the company’s long-term commitment to sustainable development and environmental responsibility, reinforcing its role in contributing meaningfully to the nation-wide cleanliness drive.