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In a post on X, PM Modi said, “This cleanliness initiative is very encouraging. I urge more people to join this campaign and make it a success.”

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The campaign emphasizes collective efforts towards a clean and healthy environment. To mark the occasion, the Swachh Bharat pledge was administered in three languages at all NLCIL units, offices, and project sites nationwide. The ceremony at the Corporate Office in Neyveli witnessed the esteemed presence of Mr. Prasanna Kumar Motupalli, Chairman and Managing Director (CMD), Mr. Samir Swarup, Director HR, and other senior officials.

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The campaign, running from September 17 to October 2, 2025, under the theme “Swachhotsav,” aims to promote awareness about sanitation and active involvement at all levels. Senior executives including Shri Mukesh Choudhary (Director, Marketing), Shri Asheesh Kumar (Director, Business Development), and Shri Brajesh Kumar Tripathy (CVO) were present to endorse the initiative.

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·         In Farakka, West Bengal, community members engaged in cleaning public areas and spreading bleaching powder, collecting approximately 2.5–3 quintals of garbage.

·         In Khambada, Maharashtra, a Cleanliness Rally was held, where villagers took a cleanliness oath, followed by a village-wide cleaning initiative.

·         In Darlaghat, Himachal Pradesh, a painting competition and sanitation drive were conducted with the participation of PRI members, school leaders, and community influencers.

·         Bathinda, Punjab, saw poster competitions in four schools and cleanliness drives in multiple villages under the HRDP.

·         In Raigarh, Chhattisgarh, sanitation awareness programs, including plastic collection and painting competitions, were held in collaboration with local organizations.

·         Awareness meetings and rallies were organized by Pragati Village Organization in Bhatapara and cleanliness campaigns by SHG women in Sankrail.

Bengaluru, 2 January 2025: Ambuja Cements, the cement and building material company of the diversified Adani Portfolio, continues to drive impactful community initiatives in alignment with the government’s ‘Swachhata Hi Seva’ campaign. Aimed at promoting cleanliness, hygiene, and sustainable waste management practices, the campaign has been actively implemented across various villages in India, inspiring collective action and fostering long-term behavioural change.

In the Farakka block, West Bengal, the campaign engaged community members in a series of cleanliness awareness activities and practical efforts, such as cleaning public areas and spreading bleaching powder to improve sanitation. The initiative successfully collected an estimated 2.5 to 3 quintals of garbage from multiple identified black spots within the villages. The campaign emphasized sustained cleanliness and aimed to improve the overall hygiene in these rural areas.

Similarly, in Khambada block, Warora, Maharashtra, the community came together for a Cleanliness Rally, where all participants, including local villagers, took a cleanliness oath. The rally culminated in a full-scale village cleaning, further instilling the values of hygiene and sanitation among participants.

In Darlaghat, Himachal Pradesh, PRI members, school heads, teachers, and community influencers gathered to take an oath of cleanliness. A painting competition titled ‘Swachhata Hi Seva, Swabhav Swachhata, Sanskar Swachhata’ was held at Kashlog School, in collaboration with the ACL Mines Department. This was accompanied by a sanitation drive conducted by health volunteers and Swachhta Doots (Community Sanitation Volunteers), which targeted key areas of the village for a thorough cleaning.

The campaign also made significant strides in Bathinda, Punjab, where Ambuja Cements organised various activities including poster competitions in four government schools and cleanliness drives across Banwala Hanwanta village, Behak Khas village, Asafwala village, Fazilka, Punjab under the Human Resource Development Program (HRDP).

In Raigarh, Chhattisgarh, sanitation awareness programs were conducted in collaboration with the Gram Panchayat, farmers, women’s groups, and schools. These activities, which included plastic collection drives and painting competitions, were organized to foster a deeper understanding of sustainable waste management practices within the community.

An awareness meeting and rally on Swachhata Hi Seva were organized by Pragati Village Organization under WEP at Bhatapara. In Sankrail, a Swachhata Abhiyan cleanliness campaign was conducted with SHG women and adolescents, focusing on core village and school premises, followed by an awareness rally and garbage collection. In Chandrapur, various sanitation programs, including a painting competition and plastic collection drive, were held in collaboration with the Gram Panchayat and schools.

Ambuja Cements remains committed to uplifting rural communities through impactful campaigns such as Swachhata Hi Seva, which foster cleanliness, promote hygiene, and improve public health across India.

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The campaign is being executed in two phases. In the Phase-I, RITES led 53 outdoor cleanliness drives across cities, alongside 25 indoor drives in its offices. Through the ‘Waste Watch’ initiative, the company identified more than 2,500 records for disposal, 6,500-kg solid waste for recycling and freed up 35 square ft. of space. Other activities included Suraksha Camp(s) for safaimitrs, a Cleanliness Pledge and plantation drives ‘Ek Ped Maa Ke Naam’.

In the Phase-II, RITES is conducting 15 more outdoor and 12 indoor drives. Furthermore, the company has adopted Cleanliness Target Units (CTUs) to engage communities in the cleanliness mission. Among these is Government Model Sanskriti Primary School, Sector 43, Gurugram, where the company has contributed to improving the school’s infrastructure by providing almirahs, dustbins, and notice boards as part of its shramdaan efforts.

RITES remains dedicated to upholding the vision of the Swachh Bharat Mission, striving for a cleaner and healthier India. These efforts reflect the company’s long-term commitment to sustainable development and environmental responsibility, reinforcing its role in contributing meaningfully to the nation-wide cleanliness drive.

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Speaking on the occasion, Mr. P K Swain highlighted the importance of Swachhata in line with this year’s theme, “Swabhav Swachhata, Sanskar Swachhata,” He also administered Swachhata Hi Seva pledge to all present on the occasion.

The participants in two different groups carried out intensive cleanliness drive in the designated places and the garbage were disposed of in prearranged Bins.

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The newly commissioned system is designed to efficiently remove dust from the shop floor, structures, and roof platforms using advanced vacuum suction technology. This innovative solution not only improves cleanliness but also enhances the overall quality of life for both employees and visitors.

Equipped with powerful suction capabilities, the system can extract even the finest dust particles and larger debris, significantly reducing the need for manual cleaning. The vacuum units operate on energy-efficient 3-phase electric power and are integrated with a network of pipes strategically installed throughout the shop, from ground level to the roof. By effectively removing dust, the system contributes to a healthier work environment, helping prevent the spread of airborne diseases and reducing the risks associated with dust and pollution, thereby promoting safety and well-being. The system is scalable and designed to handle even the most heavily polluted areas, including the shop roof. After its successful commissioning in the BOF Shop, the system is expected to be extended to other areas of SMS-II as needed.

Developed under the leadership of Mr. T. P. Sivasankar, CGM (SMS-II), the project addresses the growing need for improving workplace ambience and implementing sustainable, efficient waste management systems. Unlike traditional cleaning methods, which are time-consuming and labor-intensive, this vacuum suction technology provides a more effective and eco-friendly solution. It ensures swift removal of dust and debris across the BOF Complex at SMS-II.

Later the employees and the contract labour of SMS-II took a swachhata pledge to mark the occasion.

The project commissioning and launch were coordinated by Mr. Ajit Kumar Das, GM In-Charge, SMS-II (Operations), and Mr. Akhila Chandra Moharana, DSO, SMS-II.

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The campaign is built around three key pillars, each designed to foster greater public involvement and drive meaningful impact through collective action:

Swachhhata Mein Jan Bhagidari:

• • This pillar emphasizes public participation and raising awareness, making cleanliness a shared responsibility. The Ministry has identified 169 activities to fulfill the objectives under ‘Swachhata mein Jan Bhagidari’. Since the launch of the Swachh Bharat Mission, its success has been driven by collective responsibility, where every citizen plays a crucial role. The Ministry aims to deepen this principle by fostering widespread ownership of waste management and environmental stewardship.

Sampoorna Swachhata:

• • Under this pillar, including the Swachhata Lakshit Ekayi initiative, 69 places have been selected by the Ministry of Ayush for cleanliness drives. The goal is to transform neglected or challenging locations, often referred to as black spots, into clean and healthy spaces. These areas are typically difficult to manage during regular cleanliness efforts, posing significant health and environmental risks.

Safai Mitra Suraksha Shivir:

• • This pillar prioritizes the health, safety, and well-being of sanitation workers, commonly known as Safai Mitras. To support their efforts, 178 activities have been identified to improve their working conditions. Under Preventive Health Checkups, health camps will be organized to ensure Safai Mitras and their families have access to necessary healthcare services.

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