The campaign also places special emphasis on public awareness of the Solid Waste Management Rules, 2026, including the roles and responsibilities of stakeholders and four-way source segregation. Jal Shakti Minister C. R. Patil said that on World Tourism Day, special cleanliness drives will focus on tourist destinations, high-footfall areas and beaches. As part of the campaign, nationwide voluntary shramdaan and cleanliness drives will also be organised on October 1 under the banner “Ek Din, Ek Ghanta, Ek Saath”, bringing citizens together for a coordinated cleanliness effort.