• Ambuja Cements and ACC save 28 million litres of water with modular curing solutions across 2,327 sites during FY 2023-24.
• Helped reduce water usage by 23 million litres with their instant concrete mix proportioning solutions reaching more than 18,000 customers in FY’24.
• Products across both companies are GRIHA-enlisted, significantly reducing CO2 emissions and offering sustainable construction options.

Bengaluru, 8th July 2024: Ambuja Cements Limited and ACC Limited, the cement and building material companies of the diversified Adani Portfolio, are proud to be at the forefront of sustainability, demonstrating their commitment to environmental stewardship and innovation. The Companies are pioneering green construction with innovative solutions that reduce carbon footprints while improving product quality.

The innovative products range includes Ambuja Cement, Ambuja Plus, Ambuja Kawach, Ambuja Compocem, ACC F2R, ACC Suraksha, ACC Concrete Plus, ACC Gold and ACC HPC, all are GRIHA-listed contributing to sustainable construction. With more than 85% blended cement, the Companies have significantly reduced carbon footprint as compared to ordinary Portland cement, helping preserve natural resources. ACC’s ECOMaxX, a Green Pro-certified concrete, helps reduce the carbon footprint for customers opting to choose a concrete based on their desired levels of CO2 reductions and sustainability objectives.

The Companies have expanded their networks and reach of sustainable products, promoting these practices among Individual Home Builders (IHBs) and professionals alike. Their initiatives, such as the ‘Sapno Ka Ghar’ using their Certified Technology, provides guidance to registered contractors and engineers to ensure high-quality, sustainable construction. Through these initiatives, contractors and dealers are incentivised to adopt sustainable practices, contributing to the overall success and growth of green construction.

Ambuja and ACC offer innovative on-site solutions for resource optimisation and quality enhancement. Ambuja’s modular curing solution has saved 28 million litres of water across 2,327 sites while ACC has conserved 12,000 litres per 1,000 sq. ft. of concrete slab. Further, the instant concrete mix proportioning solutions have reduced water usage and improved quality for more than 18,000 customers and saving 23 million litres in FY’24.

This dedication to promoting sustainable construction is further enhanced by their extensive knowledge-sharing efforts. Their Knowledge Centres serve as hubs for educating architects and engineers about sustainable construction practices, reaching over 20,000 professionals. These centres focus on the use of advanced materials and techniques, ensuring that construction professionals are well-equipped to implement sustainable practices in their projects.

Ambuja Cements and ACC are setting new industry standards and driving the construction sector towards a greener, more sustainable future. Their innovative products and solutions not only meet the current demands of sustainable construction but also pave the way for continued environmental stewardship and progress.

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 Mumbai, 29 Jan 2024: To understand how conscious living in the built environment is reflected in India, Godrej Design Lab, a Godrej & Boyce platform to advance design excellence, published its report ‘Understanding Conscious Living in India: A deep-dive into spaces, materials and the environment’. Created in collaboration with Unbox Cultural Futures, a leading arts and culture research organisation, this report is a curation of cases and conversations with over 25 expert industry professionals including Rahul Mehrotra, Anupama Kundoo, Ayaz Basrai, Krsnaa Mehta, Rooshad Shroff and Sameer Kulavoor discussing cases and concepts to inspire innovative ideas with an aim to bring the Indian perspective on conscious living to the forefront.

Emphasizing the collective effort required for a sustainable future, Nyrika Holkar, Executive Director of Godrej & Boyce, said:  “Given India’s rapid economic growth trajectory, it’s important to focus our efforts on creating built environments with innovations in use of new sustainable materials and processes to create conscious spaces across homes, offices, factories and public infrastructure that enrich lives but simultaneously reduces environmental impact.”

She added: “Godrej Design Lab initiatives like ‘Conscious Collective’ and the ‘Understanding Conscious Living in India’ report are focused on fostering a community of collaboration, across experts and the public to enhance mindful designs. Sustainable business practices have always been a priority for our company, and this is an evolution of that process.”

The 2023 ‘Understanding Conscious Living in India’ report identifies ‘4 Big Shifts’ that have the potential to shape conscious living in India. Each shift focuses on materials, environment, and spaces, offering unique perspectives on the evolving dynamics of conscious living within India’s socio-economic landscape.

1. ‘Looking Back to Move Forward’:

This approach involves rediscovering age-old traditions to address challenges with fresh insights. It focuses on how India is paving a way by sourcing material locally, creating employment opportunities and slowly taking steps to become a manufacturing hub.

The report carries examples of homegrown firms like Sketch Design Studio and Studio North that have crafted impactful architectural prototypes by harnessing traditional techniques and utilizing local materials, effectively addressing climate challenges.

1. ‘Balancing Act: Consumption & Conservation’:

An evolving comprehension of the intricate relationship between consumption and conservation prompts a reevaluation of collective views on action, responsibility, and accountability. With an alarming climate crisis, it’s important to seek conscious choices, participate in community driven initiatives and demand for policies that encourage green practices thus creating a perfect balance between consumption and conservation.

The report explores conscious consumption 3 levels of influence across policy, community and brands.  It cites the role that policies play in creating a clean energy future of India, however community-driven activism by groups like ‘Warrior Moms’ are driving change at a local level and how brands like Zerocircle are championing sustainable business practices.

1. ‘Spaces Activated’:

The way we perceive cities and spaces as living entities is evolving, spurred by the wake-up call of the pandemic. This shift not only revitalizes medical, cultural, and environmental contexts but also emphasizes the crucial need for resilient urban planning. Post-pandemic, cities are becoming more socially oriented, prioritizing community spaces for social development, nation-building, leisure, and entertainment.

‘Parel Baug’ designed by StudioPOD, in partnership with MVRDV, is a pathbreaking example of using principles of good street design and placemaking to convert encroached and underutilized spaces to be an inclusive, well-being-focused, and sustainable haven for the local community in Mumbai.

1. ‘Search for authenticity’:

Authenticity plays a crucial role in shaping our conscious living practices in the global, connected world that we live in today. This results in shaping traditional preferences towards global norms as we see with the growing popularity of ‘zero-waste’ weddings. There is also a celebration of micro-cultures with niche cultural practices being restored and championed. With the exposure to the digital universe, we have new avenues to explore at a global scale, thus giving us a landscape for experimentation to make conscious sustainable choices.

The report is part of an on-going conversation by Godrej Design Lab to highlight the need for sustainable practices in the built environment. It follows the ‘Conscious Collective’ event that took place in Mumbai in December 2024.

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The Exhibition has products on display from the six clusters covered under the project HMI. A total of 25 stalls have been set up with EDII-trained artisans and craftspersons participating in it. The event was inaugurated by Chief Guest, Mr. Romit Sen, Sr. Vice President, Corporate Sustainability, HSBC India and Guest of Honour, Shri Satya Prasad Verma, Additional Textile Commissioner and CEO of Textiles Committee, Mumbai. Also present on this important occasion were: Dr. Sunil Shukla, Director General, EDII; Dr. Raman Gujral, Director, Department of Projects (Corporate), EDII and other senior officials from government ministries/departments and corporate leaders & entrepreneurs from noted organizations. The event began with a thematic Fashion Show which emphasized sustainability under the theme of ‘Crafting a Sustainable Future: Handmade in India’ and ‘Inspiring Heritage, Empowering Futures: Handlooms in Modern India.’ Every ensemble narrated a tale of timeless artistry, honoring India's rich cultural heritage while giving a message of embracing sustainability and empowerment. The designers used the fabric developed by EDII trained artisans under project HMI to make garments for models.

A Thought Leadership Workshop was organized post the fashion show which was attended by stakeholders including policy makers, industry professionals, practitioners, weavers and artisans. Panel discussion topics included ‘Inspiring Heritage, Empowering Futures: Handlooms in Modern India’ and ‘Crafting a Sustainable Future: Handmade in India’. EDII’s model of reviving certain crafts on the verge of extinction was elaborately
shared. The replicability of the model for different crafts in different states, was evaluated as well as best practices were reviewed.

In his address, Chief Guest Mr. Romit Sen, Sr. Vice President, Corporate Sustainability, HSBC India said, “HSBC’s HMI project has focused on skilling and empowering artisans by ensuring sustainable livelihood options for them. Today these trained craftspersons are financially independent and are in a much better place to think creatively and implement winning business strategies for growth. They are the custodians of India’s art and craft.” Shri Satya Prasad Verma, Additional Textile Commissioner and CEO of Textiles Committee, Mumbai said, “The textiles sector plays a pivotal role in the economic and cultural development of our nation. Through concerted efforts and strategic initiatives, we are witnessing tangible progress in this sector. The exhibition featuring products from diverse clusters is a testament to the success of collaborative endeavours. The government remains committed to supporting such initiatives." Dr. Sunil Shukla, Director General, EDII in his opening remarks said, "In the pursuit of a sustainable future, EDII is committed to bringing about progress and development in the lives of artisans through its various initiatives under Project HMI. Nurturing and empowering artisans and weavers of the country is a dire need as this is the only way we can preserve the rich cultural heritage of India.”

According to Mr. Raman Gujral, “I am happy at the success of this programme. The fashion show and the exhibition depict the potential of our crafts and craftspersons. We need to nurture their skills and ensure their growth as business people.” About Entrepreneurship Development Institute of India (EDII) The Entrepreneurship Development Institute of India (EDII), Ahmedabad was set up in 1983 as an autonomous and not-for-profit Institute with support of apex financial institutions – the IDBI Bank Ltd., IFCI Ltd., ICICI Bank Ltd. and State Bank of India (SBI). The Government of Gujarat pledged twenty-three acres of land on which stands the majestic and sprawling EDII Campus. EDII has been recognized as the CENTRE OF EXCELLENCE by the Ministry of Skill Development and Entrepreneurship, Govt. of India. The Institute has also been listed as the Institute of National Importance by the Education Department, Govt. of Gujarat. EDII operates across the country through its seven regional offices and PAN India project offices. It has international affiliates in Cambodia, Laos, Myanmar Vietnam, Uzbekistan and Rwanda.

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As a leading player in India’s energy growth, NTPC proudly accepts the responsibility to lead the transition towards a brighter, Sustainable Future. No challenge is too big and we’re committed to go the extra mile to ensure success, said CMD, NTPC.

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