The campaign is centred around the message: “If soil is protected, farming will survive, farmers will prosper, and the nation will thrive.” Agricultural experts underline that soil health is the foundation of agricultural productivity and food security. Continued degradation of soil fertility could lead to lower crop yields, higher cultivation costs, and long-term risks to food production.

As part of the initiative, Indian Potash Limited (IPL) is actively working to raise awareness among farmers about soil health management, balanced nutrient application, and modern agricultural practices. Experts note that while the Green Revolution significantly boosted foodgrain production, the excessive and imbalanced use of chemical fertilisers and pesticides has adversely affected soil quality in many regions. Overuse of nitrogen, phosphorus, and potash has disrupted nutrient balance, while declining levels of beneficial microorganisms and organic carbon have reduced the soil’s water-holding capacity.

A key focus of the campaign is promoting the use of Soil Health Cards, which provide scientific recommendations on nutrient deficiencies and fertiliser requirements for individual farms. The initiative seeks to encourage balanced fertiliser use, reduce input costs, and preserve soil fertility over the long term.

The campaign also promotes natural and organic farming practices, including the use of farmyard manure, compost, vermicompost, and green manure to improve soil health and sustain productivity. Farmers are being trained in these techniques to reduce dependence on chemical fertilisers.

Recognising the growing water crisis, the campaign places special emphasis on water conservation through drip and sprinkler irrigation, rainwater harvesting, and water-efficient farming technologies. Farmers are also being educated on seed treatment, balanced nutrient management, modern sowing techniques, crop diversification, and selecting crops suited to local agro-climatic conditions.

In addition, the initiative aims to protect farmers from economic losses caused by counterfeit fertilisers and pesticides by educating them about identifying quality agricultural inputs and ensuring their proper use.

Dr P.S. Gahlaut, Managing Director of Indian Potash Limited, said that the use of balanced fertilisers, Soil Health Cards, organic manures, and micronutrients can significantly improve soil health. He added that amid ongoing tensions in West Asia and rising global fertiliser prices, the need for soil conservation and balanced nutrient management has become more critical than ever.

The post Save Soil, Save Farming: ‘Khet Bachao Abhiyan’ Aims to Promote Sustainable Agriculture appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.

·         The FPO comprises 630 organic farmer–shareholders engaged across production, certification, and marketing.

·         The initiative has enabled farmers to access national markets and online platforms, strengthening income and promoting sustainable farming practices.

Bengaluru, 18 December 2025: Ambuja Cements, the 9^th largest building materials solutions provider globally and part of the diversified Adani Portfolio, continues to strengthen rural livelihoods by supporting organic farming and Farmer Producer Organisations (FPOs) in Uttarakhand. The Company-supported FPO Bhu Amrit has been honoured with the FPO Impact Award (FPO of the Year 2025 – Small Category) at the Livelihood India Summit, presented by the Chairman of NABARD and the CEO of Access Development Services.

Formed in 2018, Bhu Amrit has grown into a collective of 630 organic farmer shareholders working across the entire value chain — from organic production and certification to processing, branding, and marketing. With Ambuja Cements’ facilitation as part of its CSR, farmers have expanded their market reach across Delhi, Gujarat, Punjab, and through online platforms such as Flipkart, Amazon, and My Store.

Ambuja Cements supported the program in promoting organic farming in 2010 in Roorkee with just 50 farmers, helping them reduce cultivation costs, improve soil health, and adopt sustainable practices through structured training, demonstration plots, soil improvement methods, pest management support, and exposure visits.

The post Ambuja Cements-supported FPO Wins National Recognition for Advancing Organic Farming in Uttarakhand appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.