Bengaluru, 23^rd December 2025: Ushering a new era of premium in India with advanced innovation and technology, SMK, the premium brand from the Studds Accessories Ltd., world’s largest two-wheeler helmet manufacturer by volume in Calendar Year 2024 (Source: CARE Report), took the center stage at India Bike Week 2025 with the launch of SMK Cygnus in India along with other new premium models, and the complete riding jacket collection.

Debuted at EICMA, the new premium collection brings together advanced safety features, elevated style and ergonomic designs for enhanced riding experience.

Leadership Speaks

Mr. Sidhartha Bhushan Khurana, Managing Director, STUDDS Accessories Ltd., said, “India Bike Week has always been about celebration of the evolving spirit of riding in India. As demand grows for premium motorcycles and high-quality riding gear, SMK has been at the forefront of leading this shift with our commitment to premium design, advanced safety and superior comfort, for diverse riding styles. We are proud to introduce our new helmet range, led by the Cygnus, along with refreshed graphics and an expanded jacket collection. The overwhelming response from riders today further validates SMK preference as a premium helmet Brand in India.”

SMK Cygnus- Redefining Flip-Back Innovation

The star attraction of the event was the SMK Cygnus, unveiled on stage to an enthusiastic audience. Engineered as the brand’s most sophisticated and fully loaded helmet till date, Cygnus features a 180° rotating chin bar- a signature flip back innovation for the versatile riders which allow seamless conversion between full-face & open-face modes. This mechanism lets riders position the helmet to suit their posture- the helmet sits differently when used as an open face for upright cruisers, and as a full face for sport riding which require leaning tuck position and more aerodynamic helmet size. Currently the rare few helmets in India with P/J Certification, it’s designed for the riders which prioritizes advanced safety, superior build quality and modern style.

The model’s impact absorption is maximized by combining an Energy Impact Resistant Thermoplastic (EIRT) shell with a multi-density EPS liner. The helmet ensures optimal visibility in all conditions, boasting a wide anti-scratch visor, fitted with Pinlock® MaxVision @120 and an integrated sun visor. A high-quality ventilation system, double D-ring and a removable, plush hypoallergenic liner round out some of its impressive fully loaded features. The helmet has a total 5 options currently in its Solid variant, with  4 color choices- Black, White, Metallic Grey, & Nardo Grey . Cygnus will be offered in 2 shell options with sizes range from XS to XXXL to accommodate various rider preferences. The current Cygnus model is expected to retail in the INR 17,000–20,000 range when it launches full scale in the market in the coming months.

Globally-Acclaimed Performance Helmets

Alongside Cygnus, SMK announced the arrival of Ares and Nova, two internationally acclaimed models that have received strong appreciation in global markets. Ares bring sporty look with external detachable sun peak and easy-to-use-sun visor while Nova brings eyeglass-friendly harness with an ultra-wide field of vision optically corrected for clarity. These features ensure a secure and safe fit for all riders to tackle any weather. Both helmets bring a balance of aerodynamic design, robust construction and modern comfort features, aligning with SMK’s vision of offering products that meet diverse rider needs. The SMK Ares and Nova will be introduced at a starting price of ₹6350 & ₹3900, respectively, delivering advanced safety and modern design at an accessible range for Indian riders.

Delta Series– Designed for City & Touring Riders
Complementing these models were two additions in the Demi-Jet category- Delta City and Delta Tour, each tailored for distinct riding needs.

Delta City is a sleek, city-focused demi-jet helmet designed for everyday commuting. Built on a lightweight Energy Impact Resistant Thermoplastic (EIRT) shell, it features a single integrated clear visor positioned internally to maintain a clean, urban profile. Rider comfort is enhanced through a quick-release buckle, moisture-wicking interior fabric and multiple air vents for daily ride ease. Delta City is offered in gloss and matt finishes, across five color options and 2 shell sizes, with sizes ranging from XS to XXL.

Delta Tour, on the other hand, is engineered for long-distance riding and touring comfort. It features an externally mounted dual visor for added protection, contoured cheek pads and integrated speaker pockets compatible with Bluetooth communication systems. Constructed using a durable EIRT shell, Delta Tour ensures stability and comfort across extended journeys. It will be available in Solid White, Jet Black, Hi-Vision Neon, Nardo Grey and Metallic Silver, with sizes from S to XXL, also offered in two shell options.

The Delta City and Delta Tour series price will start from ₹3,299 onwards, offering versatile, stylish and comfortable protection for both urban riders and tourers.

New Graphics Hit the Scene

Adding further excitement to the showcase, SMK introduced a new range of dynamic graphics across select models. Designs such as Agnar Cyborg, Typhoon Rival, Gullwing Sonic and Stellar Sport Flight drew significant attention for their striking aesthetics and modern visual themes. These fresh decals reflect SMK’s evolving design DNA and cater to riders seeking stronger personal expression through their gear.

Riding Armor with Style

The brand also displayed its complete riding jacket line-up, featuring models built for varying weather conditions and riding requirements. The SMK Infinity Rush and SMK Gladiator jackets are engineered for peak summer rides, combining 600D Oxford fabric with extensive mesh panels for superior airflow, along with removable waterproof liners for adaptable weather performance. For touring and winter riding, the SMK Apex Adventura offers a robust 3/4-length silhouette, a fixed waterproof liner, a thermal liner for cold conditions, breathable polyester mesh zones, reflective panels and a built-in hydration pack system that caters to long journeys. For women riders, the SMK Athenova provides a winter ready solution with a durable outer shell, waterproofing, a removable thermal liner and ergonomic styling built to balance comfort, warmth and safety. All jackets showcased at IBW are CE (Conformité Européenne) Level A certified and designed in a variety of colorways and sizes extending from S to 4XL, ensuring inclusivity across riding segments.

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·         Offering international level protection, the Batman Edition Drifter helmet is both ISI and DOT certified.

·         Redefines helmet design with a powerful blend of style and performance with aerodynamic design and dynamic ventilation system for utmost convenience.

·         Offers comfort with removable, washable liners and quick release chin strap.

·         Available in a range of striking six color options

·         The Batman Edition Drifter starts at INR 2,995 only.

Bengaluru, 25 July 2025: Engineered for the true rider, STUDDS Accessories Ltd., the world’s largest⁽¹⁾ two-wheeler helmet manufacturer by volume, brings DC legend and protector of Gotham City to life with the all-new Batman Edition Drifter helmet. The striking new full-face helmet is in collaboration with Warner Bros. Discovery Global Consumer Products India.

This debut launch marks the beginning of a larger collaboration with Warner Bros. Discovery Global Consumer Products India to introduce a range of high-performance helmets inspired by iconic DC characters blending superhero inspired design with superior safety and style.

Redefining cutting-edge safety features with everyday riding comfort, the STUDDS Batman Edition Drifter helmet boasts about its aerodynamic designs that enhances stability and performance on both city streets and open highways, while showcasing striking Batman inspired graphics that add a unique character to every ride.

Offering global safety certifications, including the ISI (Indian Standards Institute) and DOT (Department of Transportation, USA), the helmet reflects STUDDS’ unwavering commitment to rider protection.

Commenting on the launch of the Batman Edition Drifter helmet, Mr. Sidharth Bhushan Khurana – Managing Director, STUDDS Accessories Ltd., said, “At STUDDS, we believe rider protection is our foremost priority. Every helmet we design meets the highest safety standards. Our helmets are built to protect, inspire confidence and reflect the rider’s personality. Our understanding of the evolving aspirations of today’s new generation riders is backed by market insights and our experience. The new Drifter edition provides better performance, comfort, and a design that reflects riders’ personality without compromising their safety and protection. This marks the beginning of a broader program, paving the way for an exciting new range of helmets under the STUDDS and SMK, inspired by iconic DC Super Heroes. We are excited to see riders across India embrace a helmet that offers the trusted protection of STUDDS with a fresh, distinct edge. 

A Helmet Designed for the Fearless

The STUDDS Batman Edition Drifter helmet is more than just a tribute to the Caped Crusader, it’s a high-performance riding companion engineered for real world challenges. Crafted with a high impact grade outer shell, the helmet provides superior resistance to shocks and collisions, offering enhanced protection for riders across varying terrains and conditions. This sturdy shell is supported by regulated density EPS (Expanded Polystyrene), which maximizes energy absorption in the event of an impact, significantly elevating safety standards.

Dynamic Ventilation System

To ensure comfort on long distance rides, the helmet features a dynamic ventilation system with strategically placed air vents and exhausts that optimize airflow and reduce internal heat buildup delivering a fresh and breathable experience, even during extended rides or in warmer weather conditions.

Advanced Visor Technology and Comfort Redefined

The helmet comes equipped with a silicon coated dual visor system, designed to provide enhanced durability and clarity. The protective coating helps prevent scratches during regular use, ensuring long lasting visibility and safety for riders in varying light and weather conditions.

The helmet has a quick release chin strap mechanism, allowing easy fastening and removal even with gloves on. The removable and replaceable lower trim enhances the helmet’s durability while maintaining its fresh look over time.

Additionally, the helmet consists of stainless-steel rust proof buckle that ensures long lasting reliability and strength, especially in diverse weather conditions. 

Bold Graphics, Heroic Finish

The Batman Edition Drifter stands out with a range of six striking color combinations that add a dynamic flair to the rider’s look. Available in both matt and gloss finish, Studds Drifter Batman edition is available in 6 color options-Black & Blue, Yellow & Grey, Red & Grey, Gold & Grey, Black & Grey and Silver & Grey Each variant has been thoughtfully curated to appeal to different style preferences while maintaining a sleek, premium finish, which gets further enhanced by Metallic foil finish using chrome elements in 3 variants. Using UV resistant paint, the helmet retains its color vibrancy and finish over time, ensuring it looks as impressive on the hundredth ride as it did on the first.

Price and Availability

The Batman Edition Drifter helmet is available in multiple sizes – Medium, Large, and Extra Large ensuring a secure and personalized fit for a wide range of riders, with prices starting at just INR 2,995.

The STUDDS Batman Edition Drifter helmet is currently available at offline retail shops, STUDDS exclusive business outlets and on brand’s official e-commerce portal: https://shop.studds.com/. Launch on other leading marketplaces is underway and expected soon.

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