The city’s transformation has been fuelled by the rapid expansion of Global Capability Centres (GCCs), alongside sustained growth in real estate, life sciences and allied industries. Together, these sectors have attracted global investments, generated employment and strengthened Hyderabad’s reputation as a centre for innovation and enterprise.

As businesses scale, they face challenges that extend beyond operations. Building credibility, communicating innovation, strengthening stakeholder relationships and establishing a distinct market position have become essential for long-term growth. Skorecard Marketing has been established to address these evolving needs by providing integrated communications and strategic advisory services to organisations operating in high-growth sectors.

Skorecard Marketing offers expertise in strategic communications, corporate reputation management, thought leadership, market positioning and growth advisory, helping businesses engage the audiences that matter most, including customers, investors, policymakers, partners and employees.

“Hyderabad’s economic growth is being shaped by a diverse set of industries that are transforming the city into a global business hub. As organisations grow, they need more than operational excellence – they need a clear market position, a strong reputation and meaningful stakeholder engagement. Our role is to help businesses communicate their vision with clarity and build lasting influence in their respective sectors,” said Anurag Kumar, Managing Partner, Skorecard Marketing.

Speaking on the launch, Murli Muktapuram, Managing Partner, Skorecard Marketing, said, “Today’s businesses require far more than visibility; they need trust, credibility and a compelling narrative that resonates with stakeholders. At Skorecard Marketing, we combine market intelligence with strategic communications to help organisations strengthen their reputation, establish thought leadership and create long-term business value. Our focus is to become a trusted growth partner for companies contributing to Hyderabad’s evolving economy.”

Ms. Mukta Kumar, Managing Partner, Skorecard Marketing, added “Today’s business leaders recognise that reputation is built through consistent, strategic communication. Hyderabad’s dynamic business landscape demands partners who understand both industry nuances and the evolving expectations of stakeholders. Skorecard brings together deep communications expertise with market insight to help organisations build influence, navigate change, and create lasting brand value”.

With Hyderabad continuing to attract investment across technology, life sciences, real estate and other emerging industries, Skorecard Marketing partners with organisations seeking to strengthen their market presence, build stakeholder confidence and support sustainable business growth.

His illustrious professional legacy is heavily highlighted by a nine-plus-year tenure across leadership roles at the Adani Group, where he served as Associate Vice President leading corporate communications for the Mining & Metals portfolio, as well as General Manager and AGM across renewable energy and marketing communications charters. Earlier in his career, he held the role of Head of Corporate Marketing at Sterlite Electric and spent over a decade as a senior business journalist at premier financial publications including The Economic Times, Business Standard, and DNA.

A standout testament to Singrauli’s enduring legacy is its very first 200 MW unit. Commissioned way back in 1982, this unit continues to operate at a phenomenal Plant Load Factor (PLF) of nearly 100%. More than four decades later, it stands as a shining template of engineering excellence, rigorous operational discipline, and a robust maintenance culture. Beyond generating critical power for the nation, NTPC Singrauli continues to produce something equally invaluable: institutional knowledge, leadership, and a template of inspiration for the entire power sector.

The comprehensive communication workshops engaged a vibrant cross-section of the township’s stakeholders. Crucial discussions with regional media representatives centered on upholding journalistic credibility, maintaining corporate transparency, combating fake news, and navigating the rising influence of Artificial Intelligence in media management. Dedicated interactive sessions with NTPC executives reinforced the core philosophy that the fundamentals of effective communication—reading, writing, and active listening—remain indispensable.

The training culminated in an advanced session with the senior leadership team focusing on Crisis Communication, where a realistic mock press conference demonstrated that successful crisis mitigation relies as much on proactive preparation, institutional credibility, and empathy as it does on hard facts.

The engagement also extended beautifully to the next generation, featuring an energetic interaction with nearly 150 local school students. The infectious enthusiasm of the youth was channeled into a lively quiz competition, where students were passionately encouraged to cultivate diverse hobbies, sustain their innate curiosity, and build lifelong reading habits.

Furthermore, the journey itself brought forward-looking reflections, from observing the vibrant, screen-free township life with families playing badminton at the Executive Club, to recognizing the regional need for enhanced road connectivity on the drive from Varanasi to Singrauli—a vital belt that actively powers the nation.

The successful workshop received widespread interest and appreciation across all stakeholder groups. Immense gratitude is extended to Shri E. Prabhakara Rao, Executive Director and Head of Project (HoP), for his stellar encouragement and overarching guidance, as well as to Dr. Om Prakash, Rahul Prasad, and Siddhartha Mandal for their meticulous planning and flawless execution in making this memorable chapter possible. Content shared  on a Linked in post by Shri K M Prashanth.

#NTPC #Singrauli #CorporateCommunication #Leadership #MediaRelations #CrisisCommunication #KnowledgeSharing #Learning #LeadershipDevelopment #Quizzing #LifelongLearning

A highly respected figure in the media and PR fraternity, Shri Rao is widely recognized for his helpful nature and supportive approach toward journalists and corporate communication professionals alike. He began his career with the Indian Express group in Hyderabad, building a strong foundational expertise that would later define his professional journey in the national capital. For over a decade, he masterfully managed PFC’s media relations, press releases, and public affairs, earning a distinguished and special place within the industry.

Shri Rao’s immense contributions have also earned him stellar national recognition. He was inducted into the prestigious Hall of Fame by the Public Relations Council of India (PRCI) and has served as the Chairman of the Public Relations Society (PRSI), Delhi Chapter, where he actively guided and mentored the PR community. As he steps into a new chapter of retirement, the entire PFC family expressed deep gratitude for his lasting legacy, wishing him a future filled with good health, happiness, and fulfillment.