Promo Link: https://www.instagram.com/reel/Dak8URtgh_o/

Mumbai, 09^th July 2026: Sony Pictures Networks India (SPNI) has entered a collaboration with Google Gemini for the upcoming season of Kaun Banega Crorepati (KBC). This deeply integrated content collaboration brings Google Gemini into the fabric of the KBC experience across Sony Entertainment Television and Sony LIV, serving as an interactive knowledge companion for the audience.

For over two decades, Kaun Banega Crorepati has inspired millions by making knowledge aspirational, accessible and empowering. This collaboration will be seamlessly integrated within the show’s content – from guiding viewers through registrations to supporting their overall general knowledge preparation, Google Gemini will play a meaningful role throughout the journey.

This collaboration also brings the power of Google Gemini directly to audiences through interactive touchpoints. On the Google Gemini app, users can get instant, clear guidance on KBC registration steps and criteria, while interactive challenges to be rolled out soon will help people across households sharpen their general knowledge across diverse topics.

Registrations open. Find out more on Google Gemini – goo.gle/kbc

COMMENTS:

Nachiket Pantvaidya, Chief Content Officer, Sony Pictures Networks India (SPNI):

“Knowledge has always been at the heart of Kaun Banega Crorepati. For over two decades, KBC has inspired generations through the power of learning and continues to evolve with changing times. Through our collaboration with Google Gemini, we are bringing together the legacy of KBC with the power of Google Gemini’s Artificial Intelligence for households across India. This collaboration adds a new layer of innovation within the content of the show and creates newer ways for audiences to engage with the show.”

Kanika Kalra, Director, Marketing, Google India:

“Kaun Banega Crorepati holds a special place in Indian hearts as a beacon of learning and lifelong curiosity, and we are thrilled to collaborate with Sony Pictures Networks India to bring Google Gemini’s generative AI capabilities into this iconic journey. We hope to serve as an interactive knowledge companion for millions of households, giving viewers and aspirants an engaging, intuitive way to explore new topics, expand their preparation, and satisfy their quest for learning.”

With this collaboration, KBC and Google Gemini are set to enhance how technology and entertainment intersect, creating an experience that is intelligent, relevant and accessible for audiences across the country.

To know more, stay tuned on Sony Entertainment Television and Sony LIV.

August 4, 2025; Mumbai India: Mr. Gaurav Banerjee, Sony Pictures Networks India (SPNI)’s Managing Director & Chief Executive Officer has been appointed as Broadcast Audience Research Council (BARC) India’s new Chairman at its Board Meeting on 1^st August 2025. This is with immediate effect. He takes over from Mr. Shashi Sinha, Executive Chairman of IPG Mediabrands India, who served as BARC India’s chairman for over three years.

Mr. Banerjee is a distinguished leader with over two decades of experience in the Media and Entertainment industry and also represents Indian Broadcasting & Digital Foundation (IBDF) as its Vice President.  He is a director on the boards of MSM-Worldwide Factual Media Private Limited and Bangla Entertainment Private Limited.

Speaking on being elected as BARC India’s new Chairman, Gaurav Banerjee, Managing Director & Chief Executive Officer, SPNI, said, “BARC India continues to empower stakeholders across the ecosystem with data driven decision making and it is a privilege to take on the role of Chairman at the world’s largest television audience measurement company. A big thank you to Shashi Sinha for his exceptional leadership and steady guidance over the last three years. As we navigate a rapidly converging media landscape, I look forward to continue strengthening BARC’s position as a trusted and credible currency for TV measurement in India.”

Shashi Sinha, Executive Chairman of IPG Mediabrands India, and the outgoing Chairman of BARC India, said, “Over the last few years, I have had the opportunity to partner with BARC and the various committees at different levels. I extend my heartfelt gratitude to the entire team at BARC for their unwavering support and collaboration. I would also like to extend a warm welcome to our new Chairman, Gaurav Banerjee. I am confident that with his unique leadership style, BARC will continue to grow and innovate to meet the evolving needs of our industry.”

Nakul Chopra, CEO, BARC India, added, “We welcome Gaurav Banerjee as our new Chairman. His leadership will be invaluable as BARC continues to evolve and serve the dynamic needs of the broadcast and advertising ecosystem. We would also like to express our deep respect and thanks to Shashi Sinha for his stewardship and commitment to BARC. His tenure has been instrumental in enhancing data granularity while reinforcing BARC’s dedication and commitment to the industry.”