The Indian edition promises to be a high-energy, star-powered spectacle headlined by Bollywood Actor Akshay Kumar whose enduring television dominance continues – as five of his satellite premieres crossing 2.5+ TVR* (According to the Broadcast Audience Research Council, 2019-2025) underscoring his unmatched audience pull and advertiser magnetism.

Sony Pictures Networks India is gearing up for one of the largest integrated media launches in the recent years to ensure Wheel of Fortune becomes an unmissable event.

Anchored in the network’s ecosystem (Sony Entertainment Television × Sony LIV), Wheel of Fortune India will offer advertisers a unique proposition — unmatched brand-building scale via television and precision engagement via digital. This seamless, cross-screen strategy allows brands to tell a unified story — from living rooms to mobiles — with measurable impact and recall.

More than just a format launch, Wheel of Fortune will represent a content and brand integration revolution, combining global IP strength, star-led game show, and interactivity with Play Along on Sony LIV to deliver India’s next prime-time blockbuster — and one of the most powerful advertising platforms of 2026.

Highgate Entertainment, LLC has licensed the format to Sony Pictures Network India and Frames Production Company is producing the Indian edition for Sony Pictures Networks India.

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