Bengaluru, February 25, 2025: Axis Bank, one of the largest private sector banks in India, felicitated the national winners of SPLASH, an annual Pan-India competition on Art, Craft, and Literature for children in the age group of 7-14 years. The winners were felicitated by senior Axis Bank officials – Amitabh Chaudhry, MD&CEO; Rajiv Anand, Deputy Managing Director; Rajkamal Vempati, Head – HR; Arjun Chowdhry, Group Executive at Axis House in Mumbai. Each of the six finalists was awarded a scholarship of Rs. 1 lakh, along with exciting hampers and electronic gadgets from partners such as Vivo, BSA Cycles, American Tourister, and BoAt. Additionally, the runners-up received Rs. 50 thousand each.

Winners under the age group of 7 – 10 years:

• Art: S. Tharunika from Campion Anglo Indian School, Tamil Nadu
• Craft: P. Yashvi from Senthil Public School, Salem, Tamil Nadu
• Literature: Sharannya Ghosh from Our Lady Queen of the Mission School, Kolkata

Winners under the age group of 11 – 14 years:

• Art: Kavya Gugale from Vibgyor High School NIBM, Pune
• Craft: Madhav from Neo Learning School, Padampur, Rajasthan
• Literature: Prateek Mishra from Odisha Adarsh Vidyalaya, Puri, Odisha

Marking a new milestone, the competition witnessed entries from over 9 lakh participants from all over the nation, which has increased by almost 40% year on year. By conducting the competition phygitally (both physically and digitally), the Bank ensured that every child has an opportunity to showcase their talent.

Speaking on the occasion, Anoop Manohar, Chief Marketing Officer, Axis Bank, said, “Splash is not merely a competition; it is a platform where young minds can express their thoughts and imaginations through arts, drawing, and literature. We are delighted to see such a vast pool of talent come together to make this competition a nationwide success. This initiative has always been about discovering, nurturing, and celebrating the talent of these brilliant minds. The grandeur of this competition reaffirms that we are deeply invested in the growth and well-being of our customers and communities.”

These participants were adjudged by jury panel comprising Savio Mascarenhas, Group Art Director at Amar Chitra Katha; Sharad Tawade, an alumnus from the L.S. Raheja School of Art, Mumbai, and Vikrant Shitole, a revered artist from Art Society of India. With an aim to encourage young participants to reflect on and express the importance of appreciation and thankfulness through their creativity, Axis Bank reached out to over 3,300+ schools and activated its 5500+ branches spread throughout the nation.

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The competition is divided into two age categories: 7-10 years and 11-14 years. The participants will be encouraged to express their thoughts and creativity on two sub-themes: ‘The Grateful Hearts’ (7-10 years) and ‘The Unsung Heroes’ (11-14 years) through drawing, craft, and literature. The entries will be evaluated by an esteemed jury panel, which includes Sharad Tawde, Joint Secretary of Art Society of India; Vishal Sethia, National Content Director for India, Radio Mirchi; Vikrant Shitole, Chairman & Secretary of Art Society of India; and Savio Mascarenhas, Group Art Director at Amar Chitra Katha.

Unveiling the 12^th edition of Splash, Anoop Manohar, Chief Marketing Officer, Axis Bank, said, “These young minds are bursting with unique thoughts, creativity, and brilliant ideas that inspire us all to learn from them and create a better world for generations to come. Through SPLASH, we aim to encourage them to channelize their inner creativity and express themselves through the medium of Craft, Drawing and Literature. Through this year’s theme ‘Gratitude’ we are focusing on instilling the value of being thankful and inspiring a more grateful society. We believe that by providing these young minds with the opportunity to express themselves, we are helping to shape a brighter future for us all. We look forward to seeing the amazing creations that come out of SPLASH and to continue supporting the creativity and potential of young minds.’’

The winners of the competition will be mentored by several domain experts. The top 3 finalists from each category will be awarded prizes worth Rs. 2 lakhs each and the runners-up will receive Rs. 1 lakh plus each. Additionally, all winners will get a chance to have their artworks displayed at the Museum of Art and Photography (MAP), Bengaluru, along with the opportunity to attend specially curated workshops by leading institutes. Additionally, the top 400 qualifiers will win exciting gift hampers and electronic gadgets from partners like VIVO, American Tourister, BSA, Trends, BoAt, Ixigo, Tinkle, Toys “R” Us, Museum of Art & Photography, Centre for Sight, Imagine, Gritzo, Oddy India & Brother.

Alongside the competition, the Bank will host engaging sessions and fun-filled activities for the participants in schools. The much-loved children’s character ‘Chhota Bheem’ will be sharing valuable lessons on financial literacy and an audio series from Vobble will teach financial concepts and the importance of gratitude through stories that are engaging and fun.

Marking a significant milestone, the last edition of the competition witnessed entries from over 6.8 lakh participants from all over the nation, which has increased by 36% year on year. The Bank also generated a cumulative reach of over 50 million by conducting the competition phygitally (both physically and digitally), ensuring that every child has an opportunity to showcase their talent. The Bank won two prestigious awards at e4m Golden Mikes and one award at ACEF Global Customer Engagement Summit & Awards for the campaign.

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