The year, South Indian Bank, released a film, created by Thought Blurb Communications that brought closer the distance between a holiday and a feeling of delight every individual feels in all joyous occasions. The campaign spoke about families, relationships and a sense of belonging.

Brand Introduction:

South Indian Bank has been a lynchpin in the lives of South Indian communities for close to a century. Since its establishment in Kerala in 1929, the bank has fortified its position in Tamil Nadu, Karnataka, Andhra Pradesh, and Telangana as well. Families, over generations have rested their trust in the bank and its associated institutions.

Growing relationships with its customers has always been the guiding philosophy of the bank, which has led to its sustained growth and brand resilience. In the past decades, South Indian Bank has expanded to other parts of India in an inexorable push to bring its brand of stability and credibility backed by professionalism and constant innovation.

Objective:

This year for Diwali, the brand in association with Thought Blurb Communications set out to create a stand-out campaign that would cut through the clutter of similar looking and sounding advertising from a plethora of brands. The core objective was to build a campaign using a unique message and consumer insights to make the communication memorable, with a surprise component to it. As South Indian Bank makes a foray into territories in the rest of India the idead was to bring in a message that resonates in new markets.

The idea was to build a long format film that would stay on platforms like YouTube all year round and into the foreseeable future. The idea had to be relevant for long periods and not just for the holiday season. Unlike most other strategic or tactical advertising, festival ads are not relegated to brand or product categories. The messaging for all categories tends to stay in the same emotional area with imagery and visual treatments also overlapping.

Creative Idea:

‘Chaar din ki Diwali’ is what Diwali has been synonymous with. This is the concept that the creative team wished to challenge and changed with evolving times. The idea was to make Diwali synonymous with celebration and happiness and not just time-bound and cleaved to the holiday season.

The brand is about creating happiness for its customers all through the year, and be a constant companion in their every achievement, celebration and happiest hour. This required singular thought, different from the norm.

Execution:

The creative team compiled a set of situations for individuals, families, based on the products and services offered by the bank. Diwali comes to us in many ways. In the most important times in our lives. And in the moments of achievement that we hold so dear in our memories. Whether it is in the purchase of a new car, a new house, a graduation ceremony, or learning a new and exciting convenience that shines a new light on a task that used to be tedious.

The visual imagery moves seamlessly from Diwali decorations and celebrations to situations that are unshackled from the confines of traditional Diwali celebrations. The emphasis is more on moments of joy around the family and the pride of achievement.

Recognizing that the business of banking is about human relationships the message of ‘Rishton se hai Diwali, har din’ (Relationships make Diwali, every day) was created.

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The quiz competition welcomes participation from college students representing various academic disciplines, offering them a platform to showcase their knowledge across a diverse spectrum of subjects. These subjects include current affairs, renowned individuals, sports, business, technology, arts, history, and geography. The competition spans across eight regions pan India, allowing students from these areas to engage in friendly competition and display their quiz acumen. In order to maintain equitable participation, each college can represent a maximum of two teams only.

The competition comprises three rounds. The first phase is a preliminary qualifying round held online, allowing teams from across the nation to participate in the quiz. The top eight teams from each region will then progress to the zonal level, which will be conducted in person. During the zonal round, the selected teams from the preliminary phase will be tested on their quick thinking and problem-solving skills through challenging questions. The top team from each zone will advance to the national level grand finale. The teams that have successfully qualified from each zone will vie for the coveted title of national champion. The national champion will be honoured with a cash prize of Rs. 1,50,000/-, the runner-up will receive Rs. 1,00,000/-, and the team securing the third place will be presented with a cash prize of Rs. 60,000/-.

Mr. Thomas Joseph K, Executive Vice President and Chief Business Officer at South Indian Bank, said, “The youth of the nation holds a pivotal role in sculpting India’s future, driving positive transformations, and laying a robust groundwork for the nation’s progress through education. They are the dynamic force propelling innovation, development, and societal evolution. With a legacy spanning across 94 years, South Indian Bank is deeply committed to inspiring and empowering young minds. The SIB Ignite Quizathon stands as a testament to this commitment—an initiative designed to connect with the youth, nurturing education and intellectual growth. Crafted to ignite the intellectual curiosity of college students nationwide, this quiz reflects our belief in fostering the inquisitive spirit and knowledge exploration of the youth. We extend a warm invitation to all young minds to step forward and participate in this enriching competition.”

The ‘SIB Ignite Quizathon’ invites college students nationwide to showcase their talents and knowledge. Students can participate in the quiz competition by registering on the SIB Ignite Registration link – https://online.southindianbank.com/SIBIgnite/. The deadline for registration is November 30, 2023. Pinnacle, a specialized provider of automated chat integration and communication solutions for enterprises, is the associate partner for the ‘SIB Ignite Quizathon’.

The post South Indian Bank Launches ‘SIB Ignite – Quizathon’ appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.