Raft Cosmic EV, known for its innovative and high-performance electric vehicles had introduced its cutting-edge EV products to the market earlier this year, featuring the launch of four exceptional EV models set to redefine the automotive landscape. Each model embodies a distinct character. Raft Cosmic EV Warrior (Street Fighter), built for the urban jungle, the Warrior embodies resilience and power; Raft Cosmic EV Indus (Range King), setting new standards in range efficiency, the Indus is the ultimate companion for long journeys; Raft Cosmic EV Magnetic (Class and Simplicity, seamlessly blending sophistication with simplicity, the Magnetic exudes elegance in motion. Raft Cosmic EV Zanskar (Jewel of the Crown), radiating opulence and prestige, the Zanskar stands as the epitome of luxury & performance. This brand has garnered significant attention with each model offering a unique driving experience tailored to different preferences.

At this Press Conference, Raft Cosmic EV unveiled the new facelift version of Warrior (Street Fighter) which comes with a new and improved digital dial, bigger in size and a new generation motor and controller for a lag-free and quick response time during acceleration.

Distinguished guests who attended the event included- Aditya Vikram Birla, Chairman and MD of Cosmic Birla Group & Chairman and Mentor for Raft Motors Pvt. Ltd. and Sourav Ganguly, Former Indian Cricket Captain & Former BCCI President, alongside other notable personalities such as Jitendra Kochar, Chief Advisor to the Board, Vedant Mimani, Chief Operating Officer (COO), Kushal Choudhury, Chief Product Officer (CPO), Rajiv Shishir Nagar, Chief Marketing Officer (CMO), Coomar Sudarsan, Chief Technology Officer (CTO). The event began with the introduction of Mr. Aditya Vikram Birla followed by a brand AV. Sourav Ganguly was then welcomed with great enthusiasm by the audience.

In his address, Mr. Aditya Vikram Birla, Chairman, and Managing Director of Cosmic EV Ltd. & Cosmic Birla Group expressed his excitement about the partnership and Raft Cosmic EV’s commitment to sustainable transportation. He stated, “At Raft Cosmic EV, we are dedicated to revolutionizing the way you experience electric mobility. Our mission is to create high-performance, eco-friendly vehicles that not only meet but exceed your expectations. We are committed to delivering superior quality and unparalleled performance in every vehicle we produce. Our electric vehicles are designed with the latest technology & innovation to ensure maximum efficiency, reliability, and style. From the sleek design to the powerful motors, every detail is meticulously crafted to provide you with an exceptional driving experience.”

Sourav Ganguly shared his enthusiasm for the brand and its vision of a greener future. Talking about this partnership, he said, “At Raft Cosmic EV, sustainability is at the core of the values. They believe in creating a greener future, and these electric vehicles are a testament to that belief. By choosing Raft Cosmic EV, one is not only opting for cutting-edge technology but also contributing to a cleaner, more sustainable environment.” He emphasized on discovering the joy of driving a Raft Cosmic EV and be a part of the movement towards a sustainable future by experiencing the perfect blend of innovation, performance, and style with Raft Cosmic EV.

Cricket, in the incredible land of India, is more than just a sport, it’s like a religion. And the fans? Well, they’re the high priests of superstition when it comes to supporting our cricket team.

All the cricket fans have some stories of superstition like staying put at that one spot on the couch, wearing the same lucky shirt that’s been through countless wash cycles, or even performing a mini-puja before the match, just to keep the cricket gods happy. It’s all part of the quirky charm of celebrating the gentleman’s game in India. Taking a cue from this, Bisk Farm, the fourth largest biscuit brand in India, launched a high-decibel 360-degree campaign for its Rich Marie range of products – ‘Me Time, Marie Time’, celebrating the diehard Indian cricket fans’ passion.

Featuring Sourav Ganguly, the brand ambassador for Bisk Farm Rich Marie biscuits, the campaign celebrates the fan’s way and belief of contributing to the success of the Indian cricket team. It has Sourav Ganguly reenacting his signature jersey-waving act, this time not from the Lord’s pavilion but from the comfort of his couch.

The campaign also draws inspiration from everyday funny life scenarios to illustrate the typical Indian fan’s behavior during a cricket match. Built on a unique collage of relatable situations which embodies fandom, the TVC portrays Sourav Ganguly as one such superstitious fan. In the campaign, Sourav Ganguly is seen wearing his lucky jersey, not allowing any of his friends move from their seat until the match ends. He’s got more Taabiz around his neck and arms than a rapper with gold chains and wears another on his forehead. He performs puja of the cricket bats praying for India’s victory.

The scenarios are aptly captured, as the jingle rhymes:-

Lucky Jersey Pehenke, Lucky Kursi Pakadke,

Bina hile hila denge hum,

India ko Jeetayenge hum.

Haar nehi Manenge hum.

Tabiz Pe Tabiz Chadha ke, Har Naya Totka azmake,

Har din vrat rakhenge hum,

India ko jeetayenge hum.