Promo Link: https://www.instagram.com/reel/Dak8URtgh_o/

Mumbai, 09^th July 2026: Sony Pictures Networks India (SPNI) has entered a collaboration with Google Gemini for the upcoming season of Kaun Banega Crorepati (KBC). This deeply integrated content collaboration brings Google Gemini into the fabric of the KBC experience across Sony Entertainment Television and Sony LIV, serving as an interactive knowledge companion for the audience.

For over two decades, Kaun Banega Crorepati has inspired millions by making knowledge aspirational, accessible and empowering. This collaboration will be seamlessly integrated within the show’s content – from guiding viewers through registrations to supporting their overall general knowledge preparation, Google Gemini will play a meaningful role throughout the journey.

This collaboration also brings the power of Google Gemini directly to audiences through interactive touchpoints. On the Google Gemini app, users can get instant, clear guidance on KBC registration steps and criteria, while interactive challenges to be rolled out soon will help people across households sharpen their general knowledge across diverse topics.

Registrations open. Find out more on Google Gemini – goo.gle/kbc

COMMENTS:

Nachiket Pantvaidya, Chief Content Officer, Sony Pictures Networks India (SPNI):

“Knowledge has always been at the heart of Kaun Banega Crorepati. For over two decades, KBC has inspired generations through the power of learning and continues to evolve with changing times. Through our collaboration with Google Gemini, we are bringing together the legacy of KBC with the power of Google Gemini’s Artificial Intelligence for households across India. This collaboration adds a new layer of innovation within the content of the show and creates newer ways for audiences to engage with the show.”

Kanika Kalra, Director, Marketing, Google India:

“Kaun Banega Crorepati holds a special place in Indian hearts as a beacon of learning and lifelong curiosity, and we are thrilled to collaborate with Sony Pictures Networks India to bring Google Gemini’s generative AI capabilities into this iconic journey. We hope to serve as an interactive knowledge companion for millions of households, giving viewers and aspirants an engaging, intuitive way to explore new topics, expand their preparation, and satisfy their quest for learning.”

With this collaboration, KBC and Google Gemini are set to enhance how technology and entertainment intersect, creating an experience that is intelligent, relevant and accessible for audiences across the country.

To know more, stay tuned on Sony Entertainment Television and Sony LIV.

Mumbai, 24th January 2026: Sony Pictures Networks India announces strong brand partnerships for the Indian edition of the world’s most popular TV game show, Wheel of Fortune. Joining India’s inaugural edition, the sponsors on Sony Entertainment Television are Maruti Suzuki and Maaza as Co–presenting Partner, Co-powered by Pidilite (Roff), Philips Home Appliances, StockGro and Denver Perfumes, and State Bank Of India as Special Partner.

Headlined by one of India’s biggest celebrities, Akshay Kumar, the show brings together the strength of an iconic global IP, star-led scale and mass appeal, elements of comedy and interactivity, and deeply engaging family entertainment, making it a compelling platform for advertisers to connect meaningfully with audiences across the country.

Akshay Agrawal, Head – Linear Ad Sales, Sony Pictures Networks India (SPNI):

“At Sony Pictures Networks India, we are thrilled to bring the world’s most successful television game show, Wheel of Fortune to Indian audiences and advertisers. Globally, the format has consistently delivered exceptional brand values, and we are delighted to announce our sponsors on Sony Entertainment Television. We have designed the show as an integrated platform where brands can be naturally woven into the content which helps in driving deeper engagement and stronger brand recall. Our goal is to ensure a seamless experience for both advertisers and viewers. With Akshay Kumar, as the host, Wheel of Fortune is set to become a landmark franchise in the Indian television for both linear and digital.”

“We are delighted to partner with Sony Entertainment Television for the Indian edition of Wheel of Fortune, a globally iconic entertainment format that has captivated audiences for decades. Driven by a customer-centric approach, Maruti Suzuki has always believed in creating joyful journeys for consumers, be it with products or family entertainment through lifestyle associations that reach multi-generational audiences.”

“Wheel of Fortune is a format which naturally brings families together, and that’s a space where Philips has always belonged. We are excited to partner with Sony Entertainment Television for this marquee property, as it brings global-scale entertainment to India, driven by star power and engaging gameplay. As a brand present in millions of Indian homes, this partnership allows us to show up in a culturally meaningful way, beyond just products, helping us deepen our connection with consumers during everyday, real-life viewing occasions.”

“StockGro’s partnership with Wheel of Fortune India reflects our belief that real wealth gets created by making the right investment choices. The show’s emphasis on quick thinking and recognising opportunities mirrors how investing actually works. At StockGro, our goal is to help people move from guesswork to conviction in the stock market and this partnership lets us share that message in a fun and meaningful way.”

“Roff is India’s trusted and pioneering tile-fixing brand. Carrying that pioneering spirit forward, we are proud to associate with the very first India season of the internationally acclaimed game show, Wheel of Fortune. This partnership, along with a prominent role in the show, provides a powerful platform to connect with diverse audiences nationwide – driving stronger brand visibility and resonance in a high-impact entertainment environment. We look forward to being part of this exciting journey with Sony Entertainment Television.”

“Wheel of Fortune is a format known for its credibility and strong connection with audiences – values that align closely with Denver’s journey as a brand. We are pleased to partner with Sony Entertainment Television on this marquee property, which continues to engage viewers across age groups and markets. This collaboration gives Denver Perfumes a relevant platform to be part of everyday entertainment, strengthen brand visibility, and build meaningful connections with households nationwide, while staying true to our focus on confidence and modern masculinity.”

August 4, 2025; Mumbai India: Mr. Gaurav Banerjee, Sony Pictures Networks India (SPNI)’s Managing Director & Chief Executive Officer has been appointed as Broadcast Audience Research Council (BARC) India’s new Chairman at its Board Meeting on 1^st August 2025. This is with immediate effect. He takes over from Mr. Shashi Sinha, Executive Chairman of IPG Mediabrands India, who served as BARC India’s chairman for over three years.

Mr. Banerjee is a distinguished leader with over two decades of experience in the Media and Entertainment industry and also represents Indian Broadcasting & Digital Foundation (IBDF) as its Vice President.  He is a director on the boards of MSM-Worldwide Factual Media Private Limited and Bangla Entertainment Private Limited.

Speaking on being elected as BARC India’s new Chairman, Gaurav Banerjee, Managing Director & Chief Executive Officer, SPNI, said, “BARC India continues to empower stakeholders across the ecosystem with data driven decision making and it is a privilege to take on the role of Chairman at the world’s largest television audience measurement company. A big thank you to Shashi Sinha for his exceptional leadership and steady guidance over the last three years. As we navigate a rapidly converging media landscape, I look forward to continue strengthening BARC’s position as a trusted and credible currency for TV measurement in India.”

Shashi Sinha, Executive Chairman of IPG Mediabrands India, and the outgoing Chairman of BARC India, said, “Over the last few years, I have had the opportunity to partner with BARC and the various committees at different levels. I extend my heartfelt gratitude to the entire team at BARC for their unwavering support and collaboration. I would also like to extend a warm welcome to our new Chairman, Gaurav Banerjee. I am confident that with his unique leadership style, BARC will continue to grow and innovate to meet the evolving needs of our industry.”

Nakul Chopra, CEO, BARC India, added, “We welcome Gaurav Banerjee as our new Chairman. His leadership will be invaluable as BARC continues to evolve and serve the dynamic needs of the broadcast and advertising ecosystem. We would also like to express our deep respect and thanks to Shashi Sinha for his stewardship and commitment to BARC. His tenure has been instrumental in enhancing data granularity while reinforcing BARC’s dedication and commitment to the industry.”