Mumbai, September 20, 2026: Sony Pictures Networks India’s (SPNI) newest entertainment property, Family Full House with Rohit Sharma, has made a record-breaking debut across Sony Entertainment Television and Sony LIV. On Sony LIV, the show registered the biggest-ever launch-day for any non-fiction property on the platform following its premiere on September 19.

The landmark premiere was accompanied by extraordinary social media momentum, with the show trending at #1 worldwide on X through Saturday evening. The response reflects the anticipation around Rohit Sharma in a never-seen-before avatar and the enormous strength of his global fan following. Even before its premiere, glimpses from the show had generated millions of views and engagements across social media.

Rohit’s effortless humour, spontaneity and easy camaraderie emerged as some of the biggest talking points from the premiere. His candid reactions, quick wit and natural chemistry with the guests delighted audiences, with fans celebrating a side of Rohit they have rarely seen beyond the cricket field. The response brought to the fore a refreshingly unguarded and entertaining side of one of the biggest names in world cricket.

Based on the globally successful Family Feud format and produced by Fremantle, Family Full House with Rohit Sharma also offers brands a distinctive environment built around family entertainment, participation and shared viewing. Multiple brands have partnered with the property, leveraging SPNI’s television and digital ecosystem, along with contextual integrations, to become an organic part of the audience experience.

Speaking on the record-breaking premiere, Nachiket Pantvaidya, Chief Content Officer – SET, Sony Marathi and Sony LIV, SPNI, said, “The response to Family Full House with Rohit Sharma has been extraordinary. Rohit is one of the world’s finest cricketers and enjoys a very special connection with audiences. Through this show, they are discovering his humour, spontaneity and natural warmth in an entirely new setting. The record launch on Sony LIV, together with the scale of the conversation across television and social media, validates our belief in Rohit, the format and the power of bringing families together. This is a landmark beginning for a new SPNI property, and we believe the momentum will only grow from here.”

Mumbai, September 18, 2026: Even before its television premiere, ‘Family Full House with Rohit Sharma’ has emerged as a powerful brand magnet, attracting leading advertisers from across categories for its inaugural season on Sony Entertainment Television (SET).

Skoda, PhonePe and Google Search AI Mode have joined as Co-Presenting Sponsors, while Avaada, UltraTech Cement Ltd. and Fortune Refined Soyabean Oil have come on board as Co-Powered by Sponsors. Supersox and BHIM Payments App are the show’s Associate Sponsors.
Anticipation around the show has also translated into strong digital momentum, with glimpses of Rohit Sharma in his new avatar generating millions of impressions and engagements across social media ahead of the premiere.

The strength and diversity of the sponsor line-up reflect the wide commercial appeal of the new property. Bringing together Rohit Sharma’s extraordinary nationwide fandom, the enduring strength of family co-viewing and a format built around participation, humour and play-along moments, the show offers brands a distinctive opportunity to become part of a shared prime-time experience.

Premiering on September 19, 2026, the show marks Rohit Sharma’s entertainment debut. The family game format will see families come together to compete through a mix of instinct and teamwork, creating an experience that is as engaging for viewers at home as it is for those in the studio.

For advertisers, the format opens up opportunities that go beyond conventional sponsorship visibility. Its games, conversations and family-led interactions allow brands to be integrated naturally into the content, while Rohit Sharma’s appeal across age groups gives the property the ability to connect with a broad spectrum of consumers.

COMMENT:

Akshay Agrawal, Head – Linear Ad Sales, Sony Pictures Networks India, said:

“’Family Full House with Rohit Sharma’ has struck a strong chord with advertisers even before its premiere. The participation of leading brands across such a wide range of categories demonstrates the strength of the proposition and the excitement around Rohit Sharma’s entertainment debut.”

“The show brings together three attributes that advertisers value immensely, an iconic personality with nationwide appeal, the power of family co-viewing and a format that encourages audiences to participate and play along. This allows us to build customised, content-led solutions that take brands beyond conventional visibility and place them within memorable moments from the show. The response to the inaugural season establishes ‘Family Full House’ as an exciting new advertising property in Indian television’s prime-time landscape.”

With ‘Family Full House with Rohit Sharma’, Sony Entertainment Television continues to strengthen its non-fiction portfolio by creating differentiated entertainment properties that combine marquee talent, broad audience appeal and strong opportunities for meaningful brand participation.

‘Family Full House with Rohit Sharma’ premieres September 19, 2026, and airs every Saturday and Sunday at 9:30 PM on Sony Entertainment Television and Sony LIV.

13th August 2026, Mumbai: Legendary Amitabh Bachchan returns to India’s biggest quiz show, Kaun Banega Crorepati, on 10th August, on Sony Entertainment Television (SET) and Sony LIV. SET now launches an absolute entertainer rap anthem to its theme ‘Sochna Padgea’ featuring the megastar himself in a bold pop-culture avatar. The video spotlights the cine icon in a never-seen-before look, delivering a sleek, swag-filled rap anthem.

Dressed in a statement white fur coat, oversized dark sunglasses, layered gold chains, and a geometric hoodie, the iconic host exudes pure swagger as he walks through illuminated corridors and sits on a chandelier-lit throne. Fusing his legendary baritone with a contemporary beat, Big B delivers a crisp, powerful message: “Yeh KBC  hai, yahan sochna padega pyaro…” Known for redefining every role he takes on, Amitabh Bachchan brings his unmatched charisma, legendary presence and signature style to the rap track that brings this season’s anthem to life.

Conceptualised as a part of the season’s theme celebrating applied intelligence, proving that while facts are everywhere in our pockets, true winning power belongs to those who think on their feet and apply knowledge. Through ‘Sochna Padega’, Kaun Banega Crorepati continues to inspire audiences to trust their knowledge and seize opportunities with confidence. Amitabh Bachchan’s rap brings this thought to life refreshingly and unexpectedly, making it a campaign sure to stay with audiences long after the music ends.

https://youtu.be/Fl2A_KBnpvM?si=UEHvIUUPohuRdMRl

https://youtu.be/yV8l1YphIA0?si=x3xGVv9lJml1bffA

https://youtu.be/CG7UUm50JSQ?si=9OIbeONNy3Rt7nVX

Promo Link: https://www.instagram.com/reel/Dak8URtgh_o/

Mumbai, 09^th July 2026: Sony Pictures Networks India (SPNI) has entered a collaboration with Google Gemini for the upcoming season of Kaun Banega Crorepati (KBC). This deeply integrated content collaboration brings Google Gemini into the fabric of the KBC experience across Sony Entertainment Television and Sony LIV, serving as an interactive knowledge companion for the audience.

For over two decades, Kaun Banega Crorepati has inspired millions by making knowledge aspirational, accessible and empowering. This collaboration will be seamlessly integrated within the show’s content – from guiding viewers through registrations to supporting their overall general knowledge preparation, Google Gemini will play a meaningful role throughout the journey.

This collaboration also brings the power of Google Gemini directly to audiences through interactive touchpoints. On the Google Gemini app, users can get instant, clear guidance on KBC registration steps and criteria, while interactive challenges to be rolled out soon will help people across households sharpen their general knowledge across diverse topics.

Registrations open. Find out more on Google Gemini – goo.gle/kbc

COMMENTS:

Nachiket Pantvaidya, Chief Content Officer, Sony Pictures Networks India (SPNI):

“Knowledge has always been at the heart of Kaun Banega Crorepati. For over two decades, KBC has inspired generations through the power of learning and continues to evolve with changing times. Through our collaboration with Google Gemini, we are bringing together the legacy of KBC with the power of Google Gemini’s Artificial Intelligence for households across India. This collaboration adds a new layer of innovation within the content of the show and creates newer ways for audiences to engage with the show.”

Kanika Kalra, Director, Marketing, Google India:

“Kaun Banega Crorepati holds a special place in Indian hearts as a beacon of learning and lifelong curiosity, and we are thrilled to collaborate with Sony Pictures Networks India to bring Google Gemini’s generative AI capabilities into this iconic journey. We hope to serve as an interactive knowledge companion for millions of households, giving viewers and aspirants an engaging, intuitive way to explore new topics, expand their preparation, and satisfy their quest for learning.”

With this collaboration, KBC and Google Gemini are set to enhance how technology and entertainment intersect, creating an experience that is intelligent, relevant and accessible for audiences across the country.

To know more, stay tuned on Sony Entertainment Television and Sony LIV.