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Mumbai, 09^th July 2026: Sony Pictures Networks India (SPNI) has entered a collaboration with Google Gemini for the upcoming season of Kaun Banega Crorepati (KBC). This deeply integrated content collaboration brings Google Gemini into the fabric of the KBC experience across Sony Entertainment Television and Sony LIV, serving as an interactive knowledge companion for the audience.

For over two decades, Kaun Banega Crorepati has inspired millions by making knowledge aspirational, accessible and empowering. This collaboration will be seamlessly integrated within the show’s content – from guiding viewers through registrations to supporting their overall general knowledge preparation, Google Gemini will play a meaningful role throughout the journey.

This collaboration also brings the power of Google Gemini directly to audiences through interactive touchpoints. On the Google Gemini app, users can get instant, clear guidance on KBC registration steps and criteria, while interactive challenges to be rolled out soon will help people across households sharpen their general knowledge across diverse topics.

Registrations open. Find out more on Google Gemini – goo.gle/kbc

COMMENTS:

Nachiket Pantvaidya, Chief Content Officer, Sony Pictures Networks India (SPNI):

“Knowledge has always been at the heart of Kaun Banega Crorepati. For over two decades, KBC has inspired generations through the power of learning and continues to evolve with changing times. Through our collaboration with Google Gemini, we are bringing together the legacy of KBC with the power of Google Gemini’s Artificial Intelligence for households across India. This collaboration adds a new layer of innovation within the content of the show and creates newer ways for audiences to engage with the show.”

Kanika Kalra, Director, Marketing, Google India:

“Kaun Banega Crorepati holds a special place in Indian hearts as a beacon of learning and lifelong curiosity, and we are thrilled to collaborate with Sony Pictures Networks India to bring Google Gemini’s generative AI capabilities into this iconic journey. We hope to serve as an interactive knowledge companion for millions of households, giving viewers and aspirants an engaging, intuitive way to explore new topics, expand their preparation, and satisfy their quest for learning.”

With this collaboration, KBC and Google Gemini are set to enhance how technology and entertainment intersect, creating an experience that is intelligent, relevant and accessible for audiences across the country.

To know more, stay tuned on Sony Entertainment Television and Sony LIV.

Reinforcing this strong brand alignment, Ananda Dairy Ltd. comes on board as the Co-Presenting Sponsor, seamlessly integrating with the show’s celebration of homegrown pride and nourishment. Further strengthening the association, Fortune Edible Oils and Foods and Catch Salts and Spices join as Co-Powered By Sponsors categories that sit at the heart of everyday Indian cooking and mirror the show’s focus on taste, trust, and culinary excellence.

Reflecting MasterChef India’s broad-based appeal across cookware, energy, and lifestyle ecosystems, the season is further supported by Bergner India, Bharat Gas and Vim ProClean Dishwashing Liquid (Hindustan Unilever Limited) as Special Partners.

Anchored by the return of iconic judges Chef Vikas Khanna, Chef Ranveer Brar, and Chef Kunal Kapur, MasterChef India continues to deliver aspirational content, premium audiences, and deep cultural relevance—making it a definitive platform for brands looking to build meaningful, value-led connections with a nation on the front foot.

Comments:

Akshay Agrawal, Cluster Head, Ad Sales, Hindi GEC, Travel & Tourism Business, Sony Pictures Networks India (SPNI):

“MasterChef India continues to be a preferred destination for brands looking to engage with discerning, value-conscious consumers at scale. The show’s strong credibility, aspirational storytelling, and relevance to Indian households make it a natural fit for categories spanning food, kitchen, energy, lifestyle and more. Our brand partners this season are aligned with the show’s ethos of excellence, trust, and homegrown pride, creating a collaborative canvas that delivers both impact and authenticity.”

Dr. Radhey Shyam Dixit, Chairman at Ananda Dairy Ltd:

“At Ananda Dairy Ltd., nourishment begins with the purity of Indian dairy farms and finds its way into the soul of every meal. This season, MasterChef India’s celebration of India on a plate beautifully mirrors our own ethos of honouring homegrown ingredients and authentic flavours. Our partnership is a natural fit—rooted in a shared belief in bringing genuine dairy goodness to Indian kitchens while inspiring creativity, pride, and togetherness through food.”

MasterChef India airs at 9:00 PM, every Monday to Friday on Sony Entertainment Television and Sony LIV

The Indian edition promises to be a high-energy, star-powered spectacle headlined by Bollywood Actor Akshay Kumar whose enduring television dominance continues – as five of his satellite premieres crossing 2.5+ TVR* (According to the Broadcast Audience Research Council, 2019-2025) underscoring his unmatched audience pull and advertiser magnetism.

Sony Pictures Networks India is gearing up for one of the largest integrated media launches in the recent years to ensure Wheel of Fortune becomes an unmissable event.

Anchored in the network’s ecosystem (Sony Entertainment Television × Sony LIV), Wheel of Fortune India will offer advertisers a unique proposition — unmatched brand-building scale via television and precision engagement via digital. This seamless, cross-screen strategy allows brands to tell a unified story — from living rooms to mobiles — with measurable impact and recall.

More than just a format launch, Wheel of Fortune will represent a content and brand integration revolution, combining global IP strength, star-led game show, and interactivity with Play Along on Sony LIV to deliver India’s next prime-time blockbuster — and one of the most powerful advertising platforms of 2026.

Highgate Entertainment, LLC has licensed the format to Sony Pictures Network India and Frames Production Company is producing the Indian edition for Sony Pictures Networks India.

Over the years, ‘Kaun Banega Crorepati’ has become synonymous with the hopes and dreams of millions of Indians. The show and its host, Mr. Amitabh Bachchan, are both cherished by audiences of all ages and continue to make a significant impact on people’s lives. With this association, Vinod Cookware will use this opportunity to reach and engage with a broad and diverse audience of the show. For years, Vinod Cookware has been providing intelligent and cutting-edge cookware solutions that cater to the diverse needs of Indian households. As a trusted name in kitchens across the nation, it is dedicated to enhancing the cooking experience through the product range including Pressure Cookers, Non-Stick Cookware, SAS Metal/Technology, and Hanos cookware solutions.

Sunil Agarwal, Director of Vinod Cookware, commented on the new collaboration, saying, “We are thrilled to announce our partnership as an associate sponsor of KBC. This association exemplifies our dedication to empowering households with innovative kitchen solutions. I’m delighted to share a more exciting announcement, the successful release of our Zest Ceramica range, which showcases our commitment to intelligence and excellence in the culinary world. We are eager to connect with a broader audience through KBC and reinforce our brand’s core values while setting new standards for cooking experiences.”

Ms. Priya Jacob, President of Media at Network Advertising, emphasized that partnering with Kaun Banega Crorepati, which is one of the biggest shows on Indian television, is a strategic move for Vinod Cookware to reach a broader and diverse audience. This, coupled with Mr. Amitabh Bachchan’s iconic presence enhances this association. We strategically aimed to coincide with the festive season in India, as it aligns with Vinod Cookware’s core values, and the show’s integration during this period is set to be a strong catalyst for the brand.

Sandeep Mehrotra, Head—Ad Sales, Network Channels, at Sony Pictures Networks India (SPNI) further commented, saying, “We always strive to offer customized brand solutions that meet the business objectives of our partners, and which can seamlessly translate into engaging content. We are delighted to have Vinod Cookware come onboard as an associate sponsor on our flagship show, Kaun Banega Crorepati Season 15, offering them a multifaceted integration plan that delivers both impact and reach.”

So, this festive season, enjoy delicious food and top-notch entertainment as Vinod Cookware’s integration with Kaun Banega Crorepati will capture the celebratory moments with megastar Mr. Amitabh Bachchan.

About Vinod Cookware:

Vinod Cookware is a leading producer of premium-quality stainless steel cookware. Co-founded by Rajeram Agarwal in 1962, they offer an extensive range of over 400 products. While initially a local manufacturer, they expanded globally in the 1990s by exporting to the U.K., the U.S.A., Germany, France, and other countries. Vinod Cookware also recently earned ‘The Best of Bharat Award’ by e4m Pride of India and was recognized as the best non-stick Dosa Tawa brand by Mishry Reviews, which has reviewed over 2000 products in the cooking and dining space. They are committed to adopt the latest technology and new-age materials that are more suitable for Indian kitchens.