As part of Signature Global’s vision to create an ecosystem for DXP Estate, the event brought together fitness enthusiasts, residents, and wellness brands for an engaging day that celebrated movement, mindfulness, and modern living.

The highlight of the fest was an inspiring session and live engagement by Famous actor and philanthropist Sonu Sood, who motivated participants to embrace fitness, resilience, and community well-being as essential parts of daily life.

The event also featured high-energy fitness performances by Tagra Raho-Fitness Brand by Mr. MS Dhoni and nutrition-focused experiences by FITTR, including Build Your Drink Live, FITTR Master Chef Challenge, and fun calorie-guessing games. Guests also enjoyed herbal drinks, soothing music, and a calming aroma experience curated by the Inhouse Hospitality Team.

The DXP WellFest series has previously featured leading wellness and lifestyle collaborators such as Matrix Academy, Ajivasan Music Academy, Tatva Spa, Shriyog by Abhay Javakhedkar, and Climbs Up by Arjun Vajpai — reinforcing Signature Global’s commitment to shaping an ecosystem for DXP Estate that unites home, health, and happiness.

Through these curated experiences, Signature Global continues to redefine community living — making DXP Estate not just a residential address, but an evolving ecosystem of wellness, connection, and modern living.

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The Garment Exchange Program has expanded steadily over the years, which encourages people to contribute wearable clothes they no longer need, and in return, receive free stitching services at select-The Raymond Shops & leading multi-brand outlets.

The initiative is live since the 4^th of July and continues till the 27^th of July, inviting customers to contribute garments in good condition and experience the “Joy of Giving”. These clothes will then be routed through their Campaign partner Goonj’s Circularity Centers, where, after detailed processing, these will become a part of Material kits, provided to rural communities, as dignified reward for their efforts and contribution to solve their own development issues from revival of water bodies to developing bamboo bridges.

One can choose to give garments across categories – from shirts and trousers to jackets, women’s and children’s wear etc. as long as they are in a good condition. Each customer can receive up to 15 stitching vouchers basis the no. of garments exchanged. These vouchers can then be redeemed on stitching charges on purchased Raymond fabrics at the relevant store.

Over the past few years, the response to the Look Good Feel Good initiative has been substantial. In 2024 alone, over 4 lakh garments were collected. States like Maharashtra, Gujarat and Delhi saw the highest engagement, a trend Raymond expects to see this year — with increased awareness around mindful consumption and social responsibility.

Speaking about the initiative, Paritosh Tiwari, Raymond Lifestyle Ltd., said, “Look Good Feel Good is not just a mere campaign, it is a reflection of what we stand for. Every garment contributed has the potential to become part of someone else’s story. Over the years, the response has shown us that people want to contribute, all they need is a platform that’s thoughtful and trustworthy. That’s what we aim to provide, in partnership with Goonj.”

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This partnership represents Summercool’s creativity in developing meaningful connections with its target audience by forming innovative partnerships. Under this, the company will execute several interactive marketing activities in support of building customer engagement and brand value. These include exclusive digital promotions, co-branded advertisements, and various customer engagement activities to increase the visibility of the brand. This comprehensive strategy is going to help the brand increase its coverage across various demographic segments and help to grow brand awareness on a greater scale.

Speaking on the collaboration with “FATEH,” Mr. Sanjeev Kumar Gupta, CMD, Summercool Home Appliances Ltd., said, “We are extremely excited about this successful collaboration with “FATEH” and the remarkable Sonu Sood. This is a major milestone for us, as it doesn’t just allow us to align our brand with this very powerful, inspiring cinematic narrative, but also opens up the possibility of tapping into the immense appeal that Sonu Sood brings to the table. Along with this collaboration, we are also running our ads and marketing campaigns in many of the North India cinema halls, further expanding our reach and connecting with the wider audience.”

Mr. Gupta added, “Sonu Sood has always been an inspiration to us, as he never loses his dedication towards social causes and always aims to make a meaningful difference. We, at Summercool, feel the same purpose and have always been supporting the causes that make a difference—be it the times of the COVID-19 pandemic or through our efforts to salute the unsung heroes of our nation. Much like the character Sonu portrays in the film, we strive to be strong, dependable, and impactful in the lives of our customers.”

Looking ahead, Summercool is optimistic that this collaboration will not only increase brand visibility but also strengthen emotional connections with consumers, tapping into the compelling narrative of “FATEH.” 

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दरअसल सामना ने सोनू को महात्मा सूद कहते हुए उनकी खिल्ली उडायी थी और संपादक संजय राउत ने लिखा था कि सोनू अभिनेता है और बीजेपी के कहने पर मजदूरों की मदद का ड्रामा करके शिवसेना सरकार को बदनाम कर रहे है .शिवसेना ने ये भी याद दिलाया था कि सोनू का एक बार कथित स्टिंग आपरेशन हुआ था जिसमें वो पैसे लेकर बीजेपी के सोशल मीडिया प्रमोशन के लिए तैयार थे .

सामना के इस हमले के बाद चौतरफा से शिवसेना की खिंचाई होने लगी क्योंकि ये सबने देखा कि सोनू ने बिना किसी प्रचार और मदद के अपने ही लोगों की सहायता से करीब 35 हजार प्रवासी मजदूरों की अब तक वापसी करायी है . सोनू ने एक बार भी कही सरकार की आलोचना नहीं की तो फिर शिवसेना को मिर्ची क्यों लग गयी .

दरअसल भाजपा की स्मृति ईरानी और फिलमकार अशोक पंडित अनुपम खेर जैसे लोगो ने सोनू के काम की टवीट कर तारीफ कर दी तो शिवसेना को ये बीजेपी की साजिश नजर आने लगी . लेकिन यही शिवसेना से चूक हो गयी है . कांग्रेस नेता संजय निरुपम ने तो ये तक कह दिया कि शिवसेना ना तो खुद काम कर रही है ना करने दे रही है . जाहिर है जब चारों तरफ से मीडिया में थू थू होने लगी तो शिवसेना को कदम पीछे खीचंने पडे .

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