November 27, 2025 Mumbai, India: Škoda Auto India, in partnership with BBH India, has unveiled ‘Mind Drive’, a first-of-its-kind hypnosis experience that lets fans feel the thrill of the Škoda Octavia RS without actually driving one. An extension of the ‘Heartbreak’ campaign, ‘Mind Drive’ deepens the emotional connection fans share with the Octavia RS by transforming imagination into experience.

‘Mind Drive’ was conceived from a moment of collective heartbreak when Škoda enthusiasts missed out on reserving the Octavia RS, which sold out within just 20 minutes of its launch. Transforming that absence into an opportunity, Škoda Auto India and BBH India invited fans to participate in a hypnosis activity that allowed them to imagine the thrill of driving the Octavia RS.

Designed in collaboration with hypnotherapist Danish Sheikh, ‘Mind Drive’ took participants on an immersive, multi-sensory journey. Through guided hypnosis, they hear the Octavia RS roar to life, feel the surge of acceleration, and sense the rhythm of the road, all in their imagination, resulting in a deeply emotional experience that blurs the boundaries between longing and reality.

Speaking about the campaign, Ashish Gupta, Brand Director, Škoda Auto India, said, “The Octavia RS has always been an iconic nameplate for us, one that has created a special cult of enthusiasts over the years. The overwhelming response to its return once again demonstrated the strength of this fandom and the emotional bond they share with the RS. With ‘Mind Drive’, we wanted to recognise that passion and offer fans a unique way to experience the RS spirit, even without being behind the wheel. At Škoda, we remain committed to creating thoughtful, engaging, and innovative experiences that strengthen our connection with the community, and ‘Mind Drive’ is a natural extension of that approach, celebrating the enduring love and passion the Octavia RS continues to inspire.”

Parikshit Bhattaccharya, Chief Creative Officer, BBH India, added, “Škoda has earned tremendous brand love in India, and our ‘Heartbreak’ campaign for the Octavia RS unlocked a new dimension of engagement. With ‘Mind Drive,’ we bring the Octavia RS experience to countless enthusiasts who couldn’t secure a test drive, let alone a booking. Experiences are the future, and with ‘Heartbreak’ that integrates storytelling with sensory engagement, we believe we’ve set a new benchmark for emotional and experiential brand storytelling.”

Set within the broader ‘Heartbreak’ narrative, ‘Mind Drive’ follows category-first innovations, including the Octavia RS Non-Owner’s Manual and Driver’s Seat Perfume, each crafted to keep the spirit alive for those who never had the chance to own or drive the Škoda Octavia RS.

Film link: https://youtu.be/ui-Jo_h1MIk?si=xJkmDLPR8c8rY8gM

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 https://www.youtube.com/watch?v=JYWwpIKYI8M  

·       Customer-centric campaign to drive forward Škoda’s entry into new markets in India 

·       Featuring Ranveer Singh, the campaign redefines modern ambition and success while showcasing the Škoda Kylaq as a companion for life 

March 05, 2025; Mumbai, India: Škoda Auto India, in collaboration with Publicis India, has released an inspiring new film, ‘Own Your Dream,’ featuring Škoda’s first-ever ‘Brand Superstar’ – Ranveer Singh, along with the all-new Škoda Kylaq. The film will be the first-ever Škoda ad campaign to be translated in multiple regional languages, signalling a bold step in Škoda’s journey to expand its footprint across India, from Metropolitan regions to Tier-2, Tier-3 and beyond, while redefining the aspirations of a new generation of Indian consumers.

Featuring Škoda Auto India’s first-ever ‘Brand Superstar’, Ranveer Singh, the film is an ode to the bold, uncompromising Indian – one who pursues success on their own terms and refuses to settle for anything ordinary. More than just a vehicle, the Kylaq emerges as a trusted companion on this journey, where ambition meets European engineering, now within reach like never before. With a fresh, consumer-first approach, the film weaves an evocative tale of aspiration and progress, positioning the Kylaq as a catalyst for dreams, seamlessly aligning with the growth strategy outlined for India, the most important market for Škoda Auto outside India.

Speaking about the campaign, Petr Janeba, Brand Director, Škoda Auto India said, “2025 is a landmark year for us in India and globally. It marks the advent of the New Era for us in India with a slew of activities and actions headlined by the Škoda Kylaq and our product offensive strategy. The Kylaq will build the Škoda brand further in existing and new markets across India, inspiring customers across tier II-IV markets. Our film, ‘Own Your Dream,’ beautifully captures the synergy between the unstoppable Kylaq, the new aspirations and emotions of our customers, and the electrifying personality of Ranveer Singh. Just like our all-new SUV, the Kylaq campaign will resonate with those who aspire for something more than the ordinary.”

‘Own Your Dream’ moves beyond specs and features, telling a story of ambition in motion. The film follows individuals chasing their dreams, newlyweds on an adventure, an athlete striving for greatness, a family shaping young minds, and musicians creating art, along with Ranveer Singh who moves forward to clear clouds of aspiration, revealing the Škoda Kylaq. With stunning visuals and an uplifting narrative, the film celebrates India’s unstoppable spirit.

Speaking on the association, Paritosh Srivastava, CEO, Saatchi & Saatchi and Publicis India said, “We are thrilled to partner with Škoda Auto India for the introduction of their first-ever sub-4-metre SUV in India. Aligned with roll out of the new era of Škoda Auto in India, we have built a full-funnel, consumer-first approach that ensures deeper market penetration while bringing European craftsmanship to an evolving India that’s ready for more. With ‘Team Drive’—our bespoke ‘Power of One’ unit created for Škoda Auto India, we are uniquely positioned to support their ambitious vision of becoming a dominant European player in the Indian market. The launch of the Kylaq is just the beginning, and we are excited for all that’s in store.”

The campaign is now live across TV, print, digital and other social platforms, with extensions into Out of Home, Radio and Dealer outlets. To connect better with consumers across the country, the ad has also been translated into 8 regional languages. This full-funnel approach enables the brand to reach consumers across the country while empowering them to dream big.

Film: https://www.youtube.com/watch?v=JYWwpIKYI8M

The post Škoda Auto inspires a new generation of Indians to own their dreams  appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.