Designed with a clear business and consumer insight, the campaign ‘You Never Drive Alone’ is led by a brand film that brings Škoda’s philosophy to life. The campaign portrays driving as an experience to be enjoyed with peace of mind, beyond simply a means of reaching a destination.

The film follows a couple on a scenic drive, pausing to take in the lush, serene landscape from the comfort of their car. As they glance back, they notice the Škoda Super Care team nearby, a reminder that with a rapidly growing network across 183 cities in India, and a strengthened customer support throughout the vehicle ownership lifecycle, Škoda owners are never truly alone on the road.

Commenting on the initiative, Ashish Gupta, Brand Director, Škoda Auto India, said, “Today marks a meaningful step forward in how we support our customers beyond the showroom. Ownership is about confidence, clarity and value every time a customer drives their car, visits a service centre or needs support. With Škoda Super Care, we are bringing together best-in-class warranty coverage and roadside assistance for four years, along with four free services including the Škoda Check-in services at 1,000 and 7,500 Kms. This gives customers an early connect with Škoda service along with affordable & predictable service costs, strong support through the ownership journey and the peace of mind they deserve. It’s a simple promise, yet a powerful one.”

Discussing the campaign, Parikshit Bhattaccharya, Chief Creative Officer, BBH India and Propagate India, added, “Service is usually communicated through information. We chose to communicate it through feeling. The idea was to visualise support without making it loud, to show that reassurance can exist quietly in the background of a journey.”

‘You Never Drive Alone’ is currently live across television, digital, print, and OOH.  With purposeful storytelling, the campaign builds upon long-term ownership confidence through periodic maintenance services, newly introduced Škoda Check-in services, extended warranty coverage, roadside assistance and free services, offering clarity and value.

Film Link: You Never Drive Alone | Škoda Super Care

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November 27, 2025 Mumbai, India: Škoda Auto India, in partnership with BBH India, has unveiled ‘Mind Drive’, a first-of-its-kind hypnosis experience that lets fans feel the thrill of the Škoda Octavia RS without actually driving one. An extension of the ‘Heartbreak’ campaign, ‘Mind Drive’ deepens the emotional connection fans share with the Octavia RS by transforming imagination into experience.

‘Mind Drive’ was conceived from a moment of collective heartbreak when Škoda enthusiasts missed out on reserving the Octavia RS, which sold out within just 20 minutes of its launch. Transforming that absence into an opportunity, Škoda Auto India and BBH India invited fans to participate in a hypnosis activity that allowed them to imagine the thrill of driving the Octavia RS.

Designed in collaboration with hypnotherapist Danish Sheikh, ‘Mind Drive’ took participants on an immersive, multi-sensory journey. Through guided hypnosis, they hear the Octavia RS roar to life, feel the surge of acceleration, and sense the rhythm of the road, all in their imagination, resulting in a deeply emotional experience that blurs the boundaries between longing and reality.

Speaking about the campaign, Ashish Gupta, Brand Director, Škoda Auto India, said, “The Octavia RS has always been an iconic nameplate for us, one that has created a special cult of enthusiasts over the years. The overwhelming response to its return once again demonstrated the strength of this fandom and the emotional bond they share with the RS. With ‘Mind Drive’, we wanted to recognise that passion and offer fans a unique way to experience the RS spirit, even without being behind the wheel. At Škoda, we remain committed to creating thoughtful, engaging, and innovative experiences that strengthen our connection with the community, and ‘Mind Drive’ is a natural extension of that approach, celebrating the enduring love and passion the Octavia RS continues to inspire.”

Parikshit Bhattaccharya, Chief Creative Officer, BBH India, added, “Škoda has earned tremendous brand love in India, and our ‘Heartbreak’ campaign for the Octavia RS unlocked a new dimension of engagement. With ‘Mind Drive,’ we bring the Octavia RS experience to countless enthusiasts who couldn’t secure a test drive, let alone a booking. Experiences are the future, and with ‘Heartbreak’ that integrates storytelling with sensory engagement, we believe we’ve set a new benchmark for emotional and experiential brand storytelling.”

Set within the broader ‘Heartbreak’ narrative, ‘Mind Drive’ follows category-first innovations, including the Octavia RS Non-Owner’s Manual and Driver’s Seat Perfume, each crafted to keep the spirit alive for those who never had the chance to own or drive the Škoda Octavia RS.

Film link: https://youtu.be/ui-Jo_h1MIk?si=xJkmDLPR8c8rY8gM

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After winning hearts with the much-loved ‘Doda’ film, Publicis Groupe India’s ‘Team Drive’ and Škoda Auto India have now launched the next chapter in the ‘Fans Not Owners’ campaign with their new film, ‘Recess’.

Creatively led by BBH India, ‘Team Drive’ is Publicis Groupe India’s bespoke ‘Power of One’ unit created especially for Škoda Auto India.

The latest film unfolds on a school playground, where kids proudly flaunt features of their families’ Škoda cars. Just when it seems like a competitive showdown of specs, a young girl delivers a cheeky twist, claiming her Škoda could fly to Jupiter drawing parallels to a rocket, stunning the boys around her as she hops into her Kushaq and leaves. The film closes with a powerful montage celebrating the joy and pride associated with Škoda.

Film Link: https://www.youtube.com/watch?v=PQCR2d0rDQM

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• Second teaser design of Škoda Auto India’s first-ever compact SUV
• Based on a platform specifically developed for India

• Implements design cues from the Modern Solid ethos

• To make world debut in India in 2025

• Product pipeline in tune with brand’s target of continued growth in India

Hubli, July 31, 2024 – The Škoda Auto India juggernaut continues to roll on the brink of its 129th year anniversary globally, and the 24th in India. After a host of customer and product actions across the year and beginning 2024 with the announcement of an all-new compact SUV, Škoda Auto India provided a  second glimpse of this all-new car.

Speaking on the release of the design teaser, Petr Janeba, Brand Director, Škoda Auto India, said: “We began 2024 with the announcement of our all-new compact SUV. Midway through 2024, we are well on track. Our compact SUV is undergoing rigorous testing on our roads across India and we are continuously enhancing the finer nuances together with our production preparations, high competencies and quality local supplier partner ramp-ups. The new Compact SUV will truly democratize our European technology on Indian roads. As it is based on a larger car platform, our compact SUV will have the ‘big car’ feel within a compact footprint and thus have a great appeal for new car buyers, in line with our brand commitment to India, as the most important market for Škoda Auto outside Europe. A majority of the Škoda cars produced outside Europe are manufactured in our local factories and we are exporting locally produced Škoda cars to 14 countries.”

The design

Being based on the MQB-A0-IN platform that is developed for larger cars like the Kushaq and Slavia, Škoda’s upcoming compact SUV promises the dynamics, handling and road-manners of a larger car while maintaining the 4-metre footprint. The design teased hints at elements from Škoda Auto’s Modern Solid design language. The all-new compact SUV will be the company’s first implementation of the Modern Solid design language in India. It is defined by clear, reduced lines that reflect the simplicity, solidity and quality of Škoda cars.

The design approach

The design team has endeavoured to provide this all-new SUV bold and muscular shapes around the fenders with the goal of providing an enhanced stance and road presence to the car. This Škoda will also have a high ground clearance and space around the wheel for tackling uneven road surfaces and lend the car that SUV character. The design will retain the typical Škoda SUV language in the front and add details like refined and precise DRL light signatures. The upcoming SUV will also feature a hexagon pattern on the side and rear of the car lending more value to the design.

The car

The all-new compact SUV will compete in the sub 4-metre SUV segment in India. This is the brand’s first-ever foray into this segment and the company targets entirely new markets to bring in new customers with this all-new vehicle. The SUV is based on the MQB-A0-IN platform like the Kushaq and Slavia. The MQB-A0-IN platform was developed by teams in India and the Czech Republic specifically for India. Both the Kushaq and Slavia earned a full 5-stars for adults and children under Global NCAP’s safety tests and are being exported to 14 countries.

The announcement for this all-new car was made in February 2024 and is to make its world debut in India in 2025. Combined with this petrol-powered all-new compact SUV, the Kushaq SUV, the Slavia sedan, the Kodiaq luxury 4×4, the Superb luxury sedan and further expansion in customer touchpoints, Škoda Auto India has its path towards further growth in India well entrenched.

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