Supercharging the campaign’s “We Power Your Growth” stance, this partnership between Rohit Shetty’s beloved franchise and Konica Minolta’s 150-year legacy amplifies the brand’s innovative spirit through the film’s high-octane narrative of determination and excellence. The pre-release campaign ignited nationwide anticipation for the beloved franchise through a series of groundbreaking initiatives that captured imaginations and dominated social conversations.

The digital sphere exploded with the sensation of #IndiaPrintsOnKonicaMinolta, a social media phenomenon that took the internet by storm. Pushing technological boundaries further, immersing audiences in next-generation printing technology. The digital momentum accelerated with the launch of the scavenger hunt featuring the Singham Universe’s iconic backdrops, while a strategic countdown campaign kept audiences at the edge of their seats until the film’s release.

Mr. Katsuhisa Asari, Managing Director of Konica Minolta Business Solutions India Pvt. Ltd., stated, ” Our technology, like the titular character, is a symbol of reliability and extraordinary performance. By aligning with ‘Singham Again,’ we’ve demonstrated how Konica Minolta’s innovative solutions mirror the film’s themes of transformation and empowerment. This association provides us with an opportunity to commit to growth and innovation with a view to further securing our position as a trusted partner in this business journey.”

Mr. Mohit Kaval, Head of Marketing Communications & Brand Management, emphasized, “The phenomenal success of this partnership stems from our shared commitment to pushing boundaries and delivering excellence. Through this collaboration, we’ve created a unique narrative that resonates with both business leaders and technology enthusiasts. The ‘IndiaPrintsOnKonicaMinolta’ campaign, featuring Singham himself, has become a rallying cry for digital transformation in India’s printing industry. This initiative has not only elevated our brand presence but has also sparked meaningful conversations about the future of printing technology.”

The CEO of Reliance Entertainment Studios, Mr Sameer Chopra, affirmed, “The synergy between Konica Minolta and ‘Singham Again’ demonstrates the power of strategic brand partnerships in creating lasting impact. This collaboration has set new standards in how brands can integrate with entertainment properties while maintaining authenticity. The overwhelming response from audiences and businesses alike proves that when technology meets storytelling, the results can be truly extraordinary. This partnership has created a blueprint for future brand collaborations in the entertainment industry.”

The campaign’s impact has been nothing short of phenomenal, generating astronomical social media engagement. The ongoing contest series is an endeavour in customer engagement and has begun a new phase for brand-entertainment collaborations in the technology sector.

The post Konica Minolta and Singham Again Storm Entertainment Space with Game-Changing Collaboration appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.

Gurugram, November 12th, 2024: In an inspiring tribute to the city’s real-life heroes, Elan Group and NY Cinemas hosted an exclusive, first-of-its-kind screening of the highly anticipated film Singham Again, bringing together over 900 Gurugram police officers and their families. The special screening was recently held at NY Cinemas in Elan Epic Mall, Sector 70, SPR, Gurugram.

This unique initiative was a gesture of gratitude and respect towards the city’s police force, honouring their tireless dedication to maintaining law, order and the safety of residents. With Singham Again, an action-packed film embodying courage, justice and heroism, officers and their families were treated to a thrilling cinematic experience that mirrored their commitment to these values. This event marked a memorable day for the officers and their families, uniting them in admiration for the heroism they bring to their roles each day.

Mr. Sumit Chaudhary, Head – Business Development of Elan Group said, “At Elan Group, we are deeply grateful for the dedication, service and sacrifice that Gurugram’s police officers embody every day. Hosting this special screening of Singham Again is our way of recognizing their invaluable contributions. We hope this gesture not only provides a moment of enjoyment and relaxation for them and their families but also reflects our utmost respect and appreciation.”

Dr. Arpit Jain, IPS, DCP Headquarters, Gurugram said, “We are thankful to Elan Group and Mr. Ajay Devgn for this thoughtful gesture, which acknowledges the dedication and hard work of our officers and families. It is an immense honour to be recognized alongside our colleagues and loved ones. The movie Singham Again embodies the values of courage, justice and service that we strive to uphold every day. This experience inspires us to continue serving with pride and commitment.”

Mr. Rajeev Sharma, Chief Operating Officer of NY Cinemas said, “NY Cinemas extends its heartfelt gratitude to the dedicated police officers for their commitment and service. We are honored to have hosted this special screening for the Gurugram police. NY Cinemas is deeply committed to creating meaningful experiences and making every community feel valued in each city we operate in.”

Elan Group has consistently demonstrated its commitment to community engagement and social responsibility. In the past, Elan has organized exclusive movie screenings for frontline healthcare workers, educators and underprivileged children, crafting memorable experiences for those who positively impact society. These events offer them an opportunity to unwind and enjoy, while Elan expresses its heartfelt gratitude for their contributions. Through these initiatives, Elan Group reaffirms its dedication to honouring those who make a difference in the lives of others.

The post Elan Group and Ajay Devgn’s NY Cinemas Hosted 900 Gurugram Police Officials and their Families for a Special Screening of Singham Again at Elan Epic Mall appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.