The campaign film opens with Shilpa Shetty blatantly rejecting a bowl of noodles over health concerns, only to be called out in a fictional news segment for the contradiction. As the public reacts, the storyline moves to a direct address where Shetty candidly explains her shift. She shares that WickedGüd’s products are free from maida, palm oil, and harmful chemicals and use whole wheat instead. The film wraps with the punchline: “It’s so good – it’s WickedGüd.” 

Bhuman Dani, Founder and CEO of WickedGüd shared insights on the campaign: “At WickedGüd, our mission has always been to reinvent comfort food in a way that’s both delicious and better for you. This campaign marks a significant step in building that narrative — where indulgence meets innovation, without the guilt.”

“We believe consumers shouldn’t have to choose between taste and health. Through this film, we wanted to start a conversation — and who better to partner with than Shilpa Shetty, whose values align so strongly with our own.”

The series is specifically aimed at Gen Z and young millennial consumers who are increasingly mindful of their food choices. Rather than adopting a conventional advertising approach, the campaign effectively utilizes storytelling and irony to convey their compelling message.

This strategic campaign not only points WickedGüd’s innovative product philosophy but also underlines the brand’s significant growth trajectory change, offering products that are 100% health-forward, crafted with ingredients like whole wheat, oats, lentils and chickpeas. 

Shilpa Shetty, Investor and Brand Ambassador for WickedGüd says, “I’ve always believed that mindful eating and enjoyment can go hand in hand. WickedGüd’s approach to reimagining comfort food resonated deeply with me, and I’m glad to be associated with a brand that’s making healthy choices more accessible.” 

“This campaign film brings an important message to the forefront — that mindful choices don’t have to come at the cost of taste and flavour. It’s a message I personally relate to and am proud to support.”

The Indian instant noodles market is experiencing rapid expansion. As per estimates by market research firm Mordor Intelligence, the Indian instant noodles market is projected to expand at a CAGR of 15.31%, rising from USD 1.88 billion in 2023 to approximately USD 3.83 billion by 2028. WickedGüd is strategically leveraging this growth by offering healthier alternatives that resonate with increasingly health-conscious individuals, particularly concerned mothers.

Campaign Link: https://youtu.be/ja1zmXADaQc?si=HXGQWXtKcheVgskl 

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Meanwhile Maharashtra Finance Minister Ajit Pawar has announced 60% cut in March salaries of public representatives, including the CM. Salaries of Grade A and B officers will be deducted by 50% and that of Grade C employees, by 25%. No deduction in the salary of Grade D employees: Maharashtra Deputy CM and state Finance Minister Ajit Pawar.

Indian cricket star Rohit Sharma donates Rs 80 lakh for coronavirus fight. Rohit Sharma has donated Rs 45 lakh to PM’s Relief Fund, Rs 25 lakh to Maharashtra CM’s Relief Fund and Rs 5 lakh each to the organisations ‘Feeding India’ and ‘Welfare of Stray Dogs’.

Actress Anushka Sharma, her cricketer-husband Virat Kohli have pledged their support to the PM CARES fund and Maharashtra Chief Minister’s relief fund. However, they chose not to disclose the amount.

Filmmaker Karan Johar, actor Sonam Kapoor, Ayushman Khurrana and few others also pledged support but did not say how much they were donating.

Sachin Tendulkar donated Rs 25 lakh each to the Prime Minister’s Relief Fund and the Chief Minister of Maharashtra’s Relief Fund.

Cricketer Suresh Raina donated Rs 31 lakh to PM-CARES Fund and Rs 21 lakh to UP CM’s Disaster Relief Fund to combat coronavirus.

Bollywood superstar Akshay Kumar announced that he will be donating Rs 25 crore to PM-CARES.
Bollywood actor Kartik Aaryan has contributed Rs 1 crore to Prime Minister Narendra Modi’s PM-Cares fund.

Bollywood superstar Salman Khan will extend help to 25,000-odd daily wage workers of the film industry whose lives have been affected by the ongoing national lockdown. Salman’s contribution will aid the artistes of Federation of Western India Cine Employees (FWICE), said the body’s president BN Tiwari.

Varun Dhawan pledged Rs 30 lakh to PM-CARES Fund and Rs 25 lakh to Maharashtra CM’s relief fund.
Actor Shilpa Shetty, along with her husband Raj Kundra, pledged to donate Rs 21 lakhs to PM-CARES.
Bhushan Kumar, who heads film studio T-Series, said he will donate Rs 11 crore.

TV host and actor Maniesh Paul said he will donate Rs 20 lakh and Murad Khetani, the producer of 2019 blockbuster “Kabir Singh”, pledged Rs 25 lakh to PM-CARES and another 25 lakhs to the Maharashtra Relief Fund designer Sabyasachi Mukherjee has pledged to give Rs 1 crore of his personal funds to the Prime Minister’s National Relief Fund (PMNRF) along with Rs 50 lakhs to Chief Minster of West Bengal’s Relief Fund.

Teen shooting sensation Manu Bhaker donated Rs 1 lakh to the Haryana government Corporates Made Donations

Adani Foundation has contributed Rs 100 crore to the PM CARES Fund for the fight against the coronavirus pandemic.

Tata Sons and Tata Trusts have pledged to contribute Rs 1,500 crore for the cause while Reliance Industries had made an initial contribution of Rs 5 crore besides opening India’s first COVID-19 hospital in Mumbai.

The JSW Group said it will extend a financial assistance of Rs 100 crore to combat the deadly virus.
Engineering and construction giant Larsen & Toubro announced Rs 150 crore donation to the PM-CARES Fund it has set aside over Rs 500 crore per month to support about 1.60 lakh contract workers.

TVS Motor Company said it will donate Rs 25 crore to the PM’s Relief Fund for battle against COVID-19 pandemic.

The Sajjan Jindal-led group will provide equipment to healthcare workers and its employees will donate one day’s salary.

Anand Mahindra of the Mahindra & Mahindra Group had offered to provide Mahindra resorts as care facilities for those infected. The Mahindra Group is also working on making ventilators for Covid-19 infected patients.

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Amitabh Bachchan, Akshay Kumar, Anil Kapoor, Alia Bhatt, Ajay Devgn, Shilpa Shetty, Ranveer Singh, Madhuri Dixit and Varun Dhawan were among the celebs who spoke about precautions people need to take in the video made by Rohit Shetty’s production house.

According to reports, 206 cases of coronavirus have been reported in India till Fridy morning.

Actor Kartik Aaryan took to social media to deliver a ‘Pyaar Ka Punchnaama’ style monologue about the importance of social distancing in fighting the coronavirus pandemic. Aaryan was not the only celebrity to talk about being cautious against the pandemic but stood out with his style. The actor, who shot to fame with his monologues, made a fervent appeal to his fans to heed the advice of Prime Minister Narendra Modi, who during an address to the nation on Thursday evening urged people to stay at home.

Celebrities such as Amitabh Bachchan, Karan Johar, Akshay Kumar and Hrithik Roshan also took to social media to applaud Prime Minister’s statement on janta curfew on Sunday. “ I applaud all fellow countrymen who work tirelessly to keep the essential services operational in such extenuating circumstances ..BE ONE, BE SAFE, BE IN PRECAUTION!,” megastar Bachchan tweeted.

“Fellow Indians, Namaskar. A short while ago, Our PM Saab, Modiji, requested all of us to show resolve & restraint in the face of COVID-19. Please also adhere to the Janta Curfew on 22nd March by staying home. Stay Safe @PMOIndia @narendramodi #JantaCurfew,” Ajay Devgn tweeted. “The assuring words & calm demeanor of our leader honourable PM @narendramodi Ji gave me comfort. I pledge to follow your instructions Sir, and my respect to all the silent heroes for their relentless work in public interest,” said Hrithik.

Akshay, whose film Sooryavanshi has been pushed due to the coronavirus scare, also hailed the PM’s speech. “An excellent initiative by PM @narendramodi ji…this Sunday, March 22 from 7 am to 9 pm let’s all join in the #JantaCurfew and show the world we are together in this. #SocialDistancing,” he wrote. “Imp initiative by our Honorable PM @narendramodi with #jantacurfew Self-inflicted Quarantine and Staying at HOME on Sunday, March 22 from 7 AM to 9 PM is a measured and sensible way to protect from this pandemic by not creating panic yet acknowledging the gravity of the situation,” Johar tweeted.

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The actor who left no stone unturned to impress fans with his spectacular acting skills and versatility has worked with the who’s who of the film fraternity. Today on this special day, his friends and colleagues from the industry looked back and congratulated the star for his outstanding contribution over the years.

Considering himself lucky to work with the ace actor, Riteish Deshmukh shared a scene from the sets of his film Aladin. “I was lucky enough to be born in the era of @SrBachchan sir & even more lucky to have had the good fortune of working with him in 3 films & be a part of a world tour lead by him. (There comes a time when even God gives you more than you deserve, and this is that moment) he wrote in Hindi on his Twitter handle.

Congratulations Amit uncle @SrBachchan on completing 50 years in film.
Your number one fan forever.
Shilpa Shetty shared an adorable picture with the actor where she can be seen hugging Amitabh. “ LEGEND! 50 years and counting…THE ‘AMITABH BACHCHAN,” she wrote.

Karan Johar, Ekta Kapoor also wished the ‘Shehenshah’ of Bollywood. The 77-year-old actor began his career in Bollywood with Saat Hindustani in 1969.His popularity reached heights the 1970s after films like Zanjeer, Deewaar, and the blockbuster Sholay.

His son Abhishek shared a photograph of father with saying Not just a son but as an actor and fan we are all blessed to witness greatness !

There is so much to admire ,to learn and even more to appreciate. Several generation of cinema lovers get to say we lived in the times of BACHCHANS !!!

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