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Shark Tank-Funded and PV Sindhu-Backed Better Nutrition Secures ₹10 Crore Funding from Top Investors Across Google, Meta, & More

Newsmantra — Thu, 03 Apr 2025 08:40:03 +0000

The round includes participation from a stellar lineup of investors, including Namita Thapar, Shantanu Deshpande, PV Sindhu, and other notable angel investors.

New Delhi, April 02, 2025 – Better Nutrition, India’s first Biofortified food brand has successfully raised ₹10 crore in its latest funding round. The investment brings together a strategic alliance of family offices, high-net-worth individuals (HNIs), and angel investors, all united by a shared vision: making nutrient-rich food affordable and accessible to every Indian household. This round saw strong reaffirmation from early investors, with nearly 30% of the total funding coming from existing backers – demonstrating deep confidence in Better Nutrition’s mission and execution capabilities.

This fundraising round wasn’t just about securing capital – it was about forging a coalition of strategic partners across industries to propel the brand’s next phase of growth.

Namita Thapar, Executive Director of Emcure Pharmaceuticals and a Shark Tank India investor, emphasized the significance of the brand’s mission “Better Nutrition is addressing one of the most pressing yet often overlooked issues – hidden hunger. Their approach is innovative, their mission is transformative, and they are committed to making an impact. This is the kind of business that aligns both health and financial viability, making a tangible difference in people’s lives.

Shantanu Deshpande, Founder & CEO of Bombay Shaving Company, who invested through his fund The BarberShop, which also facilitated participation from a network of seasoned angels, entrepreneurs, and venture capitalists, said: “Better Nutrition is that rare combination of a purpose-driven mission with founder-level clarity and execution. Their sharp focus on scaling biofortification and reimagining everyday nutrition makes them not just an investable business—but a movement you want to be a part of and help shape.

Better Nutrition’s feature on Shark Tank India catapulted biofortified foods into national awareness. Since then, the brand has witnessed remarkable growth, achieving a 5X increase in revenue, a 10X surge in website traffic, fulfilling over 25,000 orders, and expanding across major quick commerce platforms, including Blinkit, Zepto, Swiggy Instamart, and BigBasket.

Prateek Rastogi, Co-founder of Better Nutrition, underscored the power of this funding round “This wasn’t a round we raised – it was a round we constructed. Every name on this cap table represents a very specific lever we’ll need in the coming phase – whether it’s last-mile logistics, content-led commerce, international trade, corporate governance, or institutional capital access. In today’s environment, capital is available—but building the right capital+capability stack is what separates momentum from real scale. That’s what this round was about.”

Aishwarya Bhatnagar, Co-founder, Better Nutrition shared an ambitious outlook “We are on track to build a ₹1000 crore brand by the end of the decade. We’ve taken our proprietary tech beyond staples and are now scaling it across pulses, oilseeds, and other foundational crops. What excites us most is the next line of products – foods made from our own crops, where we retain their nutrient density, low-GI profile, and pesticide-free integrity. We’ve focused not just on one trait, but stacked multiple benefits—higher iron, zinc, protein, better digestibility – and brought them together in formats that are ready for everyday India.” .”

The newly raised funds will be deployed to expand product offerings in biofortified food categories, strengthen distribution across quick commerce, offline retail, and direct-to-consumer (D2C) channels, scale farmer training programs and sustainable sourcing initiatives, and invest in R&D and nationwide awareness campaigns to educate consumers on biofortified foods.

The funding round also saw participation from Aclr8.vc, the fund co-led by Apurva Chamaria (Global Head – Venture Capital & Startups, Google), Karan Jindal (India Lead – Content Marketing, Meta), and Arjun Vaidya (V3 Ventures), Akshay Ghulati (Shiprocket)

Greenday, the parent company of Better Nutrition, had raised ₹3.1 crore in 2022 in a round led by IIM Ahmedabad Ventures. Since then, the company has witnessed a 3X growth in both revenue and valuation, reflecting strong traction in its mission-driven business model.

The post Shark Tank-Funded and PV Sindhu-Backed Better Nutrition Secures ₹10 Crore Funding from Top Investors Across Google, Meta, & More appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.

Birla Open Minds Education Pvt Ltd Partners with Shark Tank Season 1 Participant ‘AeroBay’ to Launch Transformative Experiential Learning Program

Newsmantra — Thu, 13 Feb 2025 11:15:08 +0000

In response to the evolving needs of the education sector and the increasing demand for industry-aligned, hands-on learning experiences, Birla Open Minds Education Pvt Ltd is proud to announce its partnership with AeroBay—a leader in experiential learning solutions and a participant in Shark Tank Season 1. Together, they are launching the Composite Skill Lab/Experiential Learning Program, a groundbreaking initiative designed to equip students from grades 1 to 12 with essential 21st-century skills.

This innovative program offers students direct exposure to emerging fields such as Aerospace, Space Education, Drones, Design Thinking, E-Vehicles, Meteorology, Entrepreneurship, and more. By combining practical, real-world experiences with traditional academic learning, the program bridges the gap between textbook knowledge and real-world application, providing students with the tools they need to thrive in tomorrow’s rapidly evolving world.

The Composite Skill Lab are aligned with CBSE Skill modules like Artificial Intelligence, Design Thinking and Innovation, Coding, Data Science, Block Printing, Embroidery, Rockets, Satellites, Apllication of Satellites, Security, Automotive, Agriculture, Data Science, Electronics and Hardware, Information Technology, Web Application, Electrical Technology and Electronic Technology. It equips students with cutting-edge technologies like STEAM kits, working models, and prototypes, promoting creativity, problem-solving, collaboration, and innovation. Aligned with NEP 2020, it complements the curriculum while offering an immersive, experiential learning journey. The program fosters key 21st-century skills, integrating STEM and Design Thinking to help students think like professionals, solving problems through empathy, ideation, and iteration.

“As the world around us continues to change at an unprecedented pace, we believe education must evolve to ensure our students are not only prepared for today but equipped for the future. At Birla Open Minds, we are leaving no stone unturned in our mission to make students future-ready. This collaboration with AeroBay marks a significant step in reshaping education, offering an experiential learning approach that will empower students with the creativity, skills, and innovation they need to excel in a rapidly changing world,” said Mr. Nirvaan Birla, Managing Director, Birla Open Minds Education Pvt Ltd.

This forward-thinking partnership offers students hands-on experience and exposure to emerging careers in Aerospace, Space Education, Drones, E-Vehicles, and Meteorology. The program aligns with future job opportunities, ensuring students are prepared for global success. Personalized guidance on career paths and higher education options provides clarity for their future. A key highlight is the certification from the AeroBay accredited by Aero Modelers Association of India and STEM.org, which validates participation and enhances students’ educational and professional credentials.

The Experiential Learning Program promotes peer-based learning, teamwork, and leadership – skills that are increasingly vital in today’s collaborative work environments. The program will be guided by expert trainers who are qualified aerospace, mechanical, and electronics engineers, ensuring that students receive mentorship from professionals who bring invaluable real-world expertise into the classroom.

“As STEAM enablers, we believe in fostering curiosity, creativity, and critical thinking in our students. This collaboration with Birla Open Minds Education Pvt Ltd will take that vision forward by offering an immersive learning experience that integrates real-world skills with theoretical knowledge. We are excited to equip students with the competencies they need to thrive in a world where innovation and adaptability are the key,” said Mr. Ashish Kumawat, Co-Founder, AeroBay – Aviotron Aerospace Pvt. Ltd.

The Composite Skill Lab program will be launched in select schools across India, with plans for nationwide expansion in the coming months. Interested schools and educators are invited to learn more and enroll in the program, giving their students the opportunity to explore and engage with the future of education.

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