Bengaluru, 24 November 2025: Muthoot FinCorp, one of India’s leading NBFCs and the flagship Company of the 138-year-old business conglomerate Muthoot Pappachan Group (Muthoot Blue), honored the unsung heroes – India’s small business owners – at the grand premiere of Muthoot FinCorp SPARK Awards.  The event celebrated their resilience, innovation, and grit with Bollywood Icon and Brand Ambassador Shah Rukh Khan presenting the mementos and certificate of recognition to 28 exceptional small business owners from across India.  They were selected from 38000+ nominations across 4000+ pincodes through rigorous evaluation by an independent jury of industry luminaries, ensuring transparency and merit.

Watch it unfold here – https://youtu.be/MCMY0wlB0zY

A first of its kind initiative primarily focused on providing a platform to small business owners whose turnover is less than Rs.20lakh, Muthoot FinCorp SPARK Awards aims to shine a spotlight on these entrepreneurs who are the backbone of our economy, acknowledging their tireless efforts and contributions.

The business owners hailed from diverse states including Bihar, Gujarat, Lucknow, Uttar Pradesh, Andhra Pradesh, Karnataka, Delhi, Orissa, Kerala, Tamil Nadu, Rajasthan and more showcasing the rich entrepreneurial spirit across India.  Their business spanned various sectors including textiles, tea stalls, farming, spare parts workshop, mobile shops, grocery stores, and many more. They were awarded in seven different categories including Lifetime Achievement Award, Women Entrepreneur of the Year, Emerging Leader of the Year, Innovator of the Year, Tech Trailblazer, Social Impact Leader, and Fastest Growing Business.

Mr. Thomas John Muthoot, Chairman, Muthoot FinCorp, remarked, “I feel truly humbled meeting these outstanding small business owners. Their resilience in uncertainty, their ability to dream with limited means, and their quiet determination to provide for their families capture the real entrepreneurial spirit of India. They remind us that the strongest foundations of our economy are built in modest shops, small workshops, and neighbourhood markets, far away from the spotlight. At Muthoot FinCorp, our purpose is to transform the life of the common man by improving their financial wellbeing, and the Muthoot FinCorp SPARK Awards arise from that commitment. By recognising these entrepreneurs, we are honouring the hope and hard work that keep India moving forward. Their journeys inspire us to stay grounded, to serve with humility, and to continue supporting the millions of small businesses that shape a more inclusive and equitable India.”

Shah Rukh Khan, Brand Ambassador, enthused, “Being here with these incredible people feels a bit like a scene from an underdog story, only this time, it’s real. Their passion and their determination are what make India move forward. The Muthoot FinCorp SPARK Awards is a small but meaningful light that helps dreams find their way, and I hope it grows brighter with every passing year.”  

Mr. Shaji Varghese, CEO, Muthoot FinCorp, concluded, “These aren’t just awards—they’re a catalyst for real change. Small businesses fuel 30% of India’s GDP; by championing their stories, we drive the inclusive growth that powers our shared future.”

The small business owners received a one-on-one mentorship from industry mentors, and a fully sponsored family experience at the event, blending professional triumph with personal joy. Launched in July 2025, Muthoot FinCorp SPARK Awards drew nationwide enthusiasm, evolving into a movement for visibility, guidance, and sustained empowerment.

With 3,700+ branches, Muthoot FinCorp remains a steadfast partner for millions, delivering quick, customized finance to high-potential entrepreneurs. Muthoot FinCorp SPARK Awards’ debut cements the Company’s role in not just bridging credit gaps but nurturing and fostering a vibrant MSME ecosystem.

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Bengaluru, May 20^th, 2025: Candere, the lifestyle jewellery brand from the House of Kalyan, has appointed the Badshah of Bollywood Shah Rukh Khan as its brand ambassador, marking a pivotal moment in its national expansion strategy. This partnership underscores Candere’s commitment to redefining jewellery for a new customer category – celebrating individuality, meaningful gifting, and everyday self-expression.

With his global appeal and timeless charm, Shah Rukh Khan perfectly aligns with Candere’s vision. Known for his deep-rooted connection with Indian audiences across all age groups, Khan will be featured in the brand’s multimedia campaigns, spanning digital, television, print, and in-store experiences.

Mr. Ramesh Kalyanaraman, Director, Candere said, “The Indian jewellery industry is undergoing clear segmentation, with consumers increasingly seeking pieces that reflect their personality, align with their lifestyle, and suit specific occasions. Candere is built for this shift – especially for those who are Gen Z at heart: expressive, individualistic, and digitally engaged. In Shah Rukh Khan, we found a partner whose cultural resonance, timeless appeal, and emotional connect mirror the values we stand for. He bridges generations while remaining powerfully relevant to today’s audience. His presence will help us articulate the idea that Candere’s jewellery is no longer just about adornment – it’s a thoughtful, personal expression of identity and intent.”

Candere has carved a distinct niche in the lifestyle jewellery segment with versatile, design-led collections that appeal to modern sensibilities. While the brand is widely recognised for its contemporary jewellery for women, it has also established a growing presence in the men’s jewellery category, offering one of the more substantial men’s lines in the market.

Mr. Shah Rukh Khan, Brand ambassador, Candere commented, “Jewellery has always been a powerful expression of love, memories, and identity. I’m excited to partner with Candere, a brand from the House of Kalyan Jewellers, which offers a modern and fresh perspective on how people wear and gift jewellery today. It’s elegant, it’s relevant, and it speaks to those who celebrate meaning in every moment.”

Candere’s omni-channel strategy ensures a seamless experience for customers, allowing them to effortlessly browse, shop, and discover jewellery across both its e-commerce platform and retail spaces. Backed by the trusted legacy of Kalyan Jewellers, Candere strikes the perfect balance between elegance and affordability, with collections starting at ₹10,000 – making it the ideal choice for both everyday wear and meaningful gifting.

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Bengaluru, May 15, 2025 – Muthoot FinCorp Limited (MFL), the flagship company of the 138-year-old Muthoot Pappachan Group, also known as Muthoot Blue, has launched an engaging new three-film ad campaign featuring brand ambassador Shah Rukh Khan. This campaign positions Muthoot FinCorp as India’s Original Gold Loan Specialist and underscores the brand’s commitment to making gold loans accessible, seamless, and hassle-free for every Indian.

At the heart of this campaign is a powerful message: gold loans should empower the customers, not exhaust. With over 3700 branches and a smart digital experience through the Muthoot FinCorp ONE app, Muthoot FinCorp combines trust with technology to deliver gold loans anytime, anywhere – with just a missed call.

Conceived by Moonshot, the campaign turns everyday loan struggles into moments of laughter and relief, thanks to SRK’s trademark charm. Whether it’s skipping long queues, avoiding unnecessary paperwork, or ditching awkward dance moves to impress loan officers, each film humorously reminds viewers that the real hero is Muthoot FinCorp’s hassle-free loan process.

All three films emphasize on the ease of getting a gold loan at Muthoot FinCorp with just a missed call.

Campaign Highlights:

•                     Film 1: A businessman seeks SRK’s endorsement to secure a loan. But before he can even impress the loan manager with his superstar charm, Muthoot FinCorp’s easy gold loan approval alert arrives. As SRK aptly puts it, he knew the loan process would be smooth sailing all along with Muthoot FinCorp – https://youtu.be/An5t-3plQ20

•                     Film 2: At a Muthoot FinCorp branch, SRK breaks into a dance to help a businessman get a loan. The Muthoot manager steals the spotlight, revealing the true highlight: Muthoot FinCorp’s straightforward loan process, that’s the real star of the show. SRK nods in agreement, remarking that Muthoot FinCorp’s smooth loan process was a given – https://youtu.be/IlgJqzuT8g0

•                     Film 3: When a friend is in urgent need, SRK steps in, so does Muthoot FinCorp offering assistance even on a Saturday. A witty punchline drives the point home: you can count on friends, but smart borrowers count on Muthoot FinCorp – https://youtu.be/ndoZIQDm1xY

Mr. Shaji Varghese, CEO, Muthoot FinCorp said, “With a legacy of over 138 years, we’re reinforcing our position as India’s Original Gold Loan Specialist with our latest ad campaigns. These campaigns mark a significant step towards our vision of empowering customers with innovative and convenient financial solutions. We’re thrilled to partner again with our brand ambassador – SRK to showcase the simplicity and convenience of our gold loan process, further solidifying our reputation as a trusted financial services provider. SRK’s humor and charisma bring to life the convenience and accessibility of our gold loan services, empowering our customers to achieve their goals.”

Devaiah Bopanna, Co-founder, Moonshot said “Working on legacy brands is always enriching, because you have to push the boundaries while respecting their history and ensuring you add to their rich brand equity. Muthoot FinCorp was especially fascinating because this is a 100-plus-year-old brand, with the biggest superstar on the planet as its face. Collaborating with the Muthoot FinCorp team was a joy. They were open to bold ideas and encouraged us to go the extra mile to get every detail right. Working with SRK is a dream. He improvised, delivered perfect takes, and took the creative several notches higher.”

Multilingual & Multichannel Launch:

The campaign will run in Hindi, Malayalam, Telugu, Kannada, Tamil, and Gujarati across TV, digital platforms, print, outdoor, and on-ground activations – ensuring maximum visibility and connection with audiences across India.

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Elan Group, India’s most dominant and established brand in the Ultra Luxury Real Estate Segment known for its architectural brilliance, innovation and grandeur has taken a giant leap with this statement. With Shah Rukh Khan as the face of the ‘Elan Group’, ‘Elan’ Brand is all set to further transcend the boundaries and redefine opulence and sumptuousness.

Led by visionary Leaders Mr. Rakesh Kapoor, Mr. Ravish Kapoor and Mr. Akash Kapoor, Elan Group stands as the driving force behind ultra luxury Real Estate. With the portfolio of 15 Landmark Projects spanning residential, commercial and mixed-use development, Brand ‘Elan’ is not just redefining the skyline, but it is also setting new benchmarks and scales in the architectural excellence and opulent and luxurious living. From Ultra – Luxurious Residences to state-of-the-art Malls, Elan Group commands the skyline with its architectural masterpieces that define power, prestige, status, standing, distinction and exclusivity.

Shah Rukh Khan, the renowned celebrity, has captivated audiences worldwide, shaping aspirations, setting trends, and redefining excellence. His journey—marked by passion, resilience and greatness —resonates deeply with Elan Group’s vision. This association is more than an endorsement; it is a powerful synergy of ambition, perfection, achievement and the relentless pursuit of perfection—values that define both ‘Elan Group’ and ‘Shah Rukh Khan’, the stars and icons in their respective fields.

A STATEMENT OF POWER, A VISION OF GRANDEUR

Shah Rukh Khan Expressed: “I’ve always believed that greatness is achieved by those who dare to push boundaries. ‘Elan Group ‘embodies that fearless spirit, and I’m delighted to be part of this association.”

Akash Kapoor, Director, Elan Group Expressed:
“I am beyond honoured to welcome Mr. Shah Rukh Khan, to the ‘Elan’ family. At Elan Group, we don’t just build projects—we create icons. Shah Rukh Khan is more than just a Super Star—He is phenomenal. His larger-than-life presence, influence, and relentless pursuit of perfection align seamlessly with Elan’s philosophy and the ‘Elan’ Brand.”

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The King Khan of Bollywood, popular as SRK worldwide, made a special appearance to cheer for his team, the Abu Dhabi Knight Riders, during their game against the Dubai Capitals. His presence at the Sheikh Zayed Stadium in Abu Dhabi added a touch of Indian film glamour to the thrilling cricket action.

The DP World ILT20, known for attracting top cricketing talent from across the globe, has become a hub for exhilarating performances and unforgettable moments. Shah Rukh Khan’s presence amplified the excitement, delighting fans and players alike, as the spirit of cricket and entertainment merged seamlessly.

Link for the video: https://www.youtube.com/watch?v=HzpX5G1H-PQ

Season 3 of the DP World ILT20 has been a treat for cricket lovers, blending world-class sports with spectacular entertainment. International cricket superstars like Kieron Pollard, Sunil Narine, Tim Southee, Sam Curran, Andre Russell, and Nicholas Pooran lit up the tournament with their outstanding performances, treating fans to a feast of exceptional cricketing action. The UAE offers an unparalleled setting for world-class cricket, with fantastic stadiums, ideal weather during the early part of the year, and a player-friendly environment. The Emirati people are known for their warm hospitality, making visitors from across the globe feel at home. The presence of top international players brings a global appeal to the tournament, further enhancing its stature, offering Dubai as a premier destination for sporting excellence.

This perfect blend of cricket’s competitive energy and the Bollywood charm has turned the DP World ILT20 into more than just a tournament—it’s become a carnival for fans of cricket and entertainment alike. With plenty of action lined up in the coming days, the season promises to deliver more unforgettable moments both on and off the field. Shah Rukh Khan’s attendance further elevates the tournament’s profile, underscoring its growing stature on the global stage.

Indian fans can catch all the action-packed tournament on ZEE’s most widely distributed and viewed 15-linear TV channels; this includes &Pictures SD, &Pictures HD, Zee Cinema HD, Zee Anmol Cinema 2, Zee Action, Zee Biskope, Zee Zest SD, Zee Cinemalu HD, Zee Telugu HD, Zee Thirai, Zee Tamil HD, Zee Kannada HD, Zee Zest HD, &Flix SD and &Flix HD. Additionally, the event will be available on one of India’s leading OTT platforms, ZEE5.

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Bengaluru, October 28^th 2024: Muthoot FinCorp Limited (“MFL”), the flagship company of the 137-year-old Muthoot Pappachan Group (Muthoot Blue), has launched its festive campaign for Business Loans and Two-Wheeler Loans. These campaigns encourage individuals to fulfil their dreams with just a missed call.

Both these campaigns leverage the group’s brand ambassador Shah Rukh Khan and his iconic charm to connect with MFL’s core audience.

In the first ad, Khan reveals a ‘Superstar Secret’ to making a customer’s dream of owning a Two-Wheeler come true by showcasing simple and accessible loan options. The second ad offers a ‘Blockbuster Tip’ for business success, positioning MFL’s Business Loans as the key to empowering entrepreneurs to take the next big step towards their goals.

Mr. Shaji Varghese, CEO of MFL said, “With the launch of our latest festive campaigns for Two-Wheeler and Business Loans, we are reinforcing our commitment to empowering and improving the lives of the common man.”

He further added, “Whether it is for purchasing a two-wheeler or expanding a business, MFL offers customers choice, convenience, and credibility to get a loan through our Muthoot FinCorp ONE app, as well as through MFL’s approximate 3,700 branches, pan-India. Also, having Shah Rukh Khan as our brand ambassador further strengthens our trust and relatability, allowing us to connect with a broader audience and emphasize the ease of accessing our loan services through just a missed call.”

The campaigns highlight the simple process of obtaining Business and Two-Wheeler Loans by making a call to MFL at 80869 80869. The campaigns will run in 3 languages across digital platforms, ensuring MFL’s message is communicated effectively to a wide audience. The Two-wheeler loan is a product of Muthoot Capital Services Limited, a group company of Muthoot Pappachan Group

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While fans expected stars to throng to Mannat for a dinner party, Shah Rukh and Gauri decided to host a small dinner for their close friends. As per the daily’s scoop, Gauri spent her birthday at home with Shah Rukh and their son Abram. The couple’s older children, Aryan and Suhana, are now not in the country to be beside on her special day. However, the trio was not alone. It has been reported that Shah Rukh’s New Delhi besties Shalini  and Sanjay Passi were present with the family on Gauri’s special day. 

In the evening, Guari hosted a few of her best friends, including Sanjay and Maheep Kapoor, Rima Jain, Nitasha Nanda, for an intimate dinner. Sometimes, it is better to sit down together for a quiet dinner. 

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