To kick off the partnership, Saatvik has launched a new TVC campaign featuring the actor, built around the tagline “Bolta Hai Kartik – Solar Matlab Saatvik”. The campaign highlights the brand’s commitment to sustainable solutions and its vision of making solar energy more relatable to Indian households and businesses.

Watch the TVC here: https://www.youtube.com/watch?v=x7rhc99ecaY
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More than a Collaboration—A Shared Purpose

The journey began with an impromptu conversation between SGEL’s Chairman and Managing Director, Neelesh Garg; Managing Director, Manik Garg; and Chief Executive Officer Prashant Mathur. What started as a casual discussion about resonance and representation, quickly evolved into a purposeful decision. Kartik Aaryan, known for his grounded persona, relatable storytelling, and aspirational yet rooted appeal, emerged as a perfect reflection of what Saatvik stands for.

Neelesh Garg, Chairman and Managing Director, SGEL said: “We saw that same integrity, hard work, and humility in Kartik’s journey—from Gwalior to global stardom. That’s when we knew—it wasn’t a pitch, it was a purpose.”

Manik Garg, Managing Director, Saatvik Green Energy Limited, said, “As we step into a new decade of our journey, Kartik Aaryan becomes not just the face of the brand, but the voice of this belief. With Kartik, we aim to inspire people to choose a cleaner, better, more self-reliant tomorrow.”

Kartik Aaryan said: “I’m excited to be part of the Saatvik brand. As someone who believes in responsible choices, whether in life or work, this association feels natural. Clean energy is not just a necessity—it’s a shared responsibility. I’ve always believed in backing missions rooted in integrity and I’m looking forward to this wonderful collaboration.”

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This honour celebrates Saatvik’s commitment to building a people-first culture rooted in clarity, care, and consistent communication. The award recognises organisations that inspire trust, foster employee well-being, and create inclusive workspaces where people thrive with purpose and pride.

Prashant Mathur, CEO of SGEL said, “At Saatvik Green Energy Limited, inclusion is embedded in how we function every day. We work to create a culture where everyone—regardless of their role, background, or language—is encouraged to speak, contribute, and participate. Feedback loops are structured through regular townhalls, cross-functional huddles, and one-on-one check-ins, ensuring clarity and access across levels. Our hiring, training, and internal communication practices reflect a conscious effort to bring in diverse perspectives while staying rooted in our values as a proudly Indian clean energy company.”

Saatvik Green Energy Limited (SGEL) has earned this recognition following a rigorous multi-stage evaluation process conducted by ET Now and its research and knowledge partners. The selection was based on demonstrated efforts to build a transparent work environment, inclusive growth practices, and a sustained focus on workplace well-being.

“Saatvik Green Energy Limited’s people philosophy is built on three pillars: clarity, respect, and opportunity. Beyond well-structured policies, we’ve worked hard to build a high-trust culture—where information flows openly, teams take ownership, and contributions are celebrated across the board. Many of our senior leaders have grown from within the organization, which speaks to the opportunities for merit-based growth here. Whether it’s employee-led initiatives, process innovation on the shop floor, or our structured recognition programs, we believe in listening actively and acting decisively to create a workplace where people feel valued every single day,” said Prashant Mathur, CEO, SGEL.

This recognition comes at a significant milestone in Saatvik’s journey—the successful completion of 10 years of operational excellence—and follows its recent achievement of being certified as a Great Place to Work®, reinforcing its commitment to creating a workplace anchored in respect, growth, and collaboration.

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Planned under SGEL’s wholly owned subsidiary SSIPL, the facility is poised to become a cornerstone of SGEL’s expansion strategy.

“To maintain and strengthen our position in the renewable energy sector, we are committed to an approach that emphasizes both capacity expansion and value-added services. Our focus is on ensuring we remain at the forefront of solar energy production and EPC solutions and continue to meet the growing demands of both domestic and international markets.  One of our key strategies is ongoing expansion of our production capacity. We are in the advanced stages of establishing a new 4.80 GW integrated cell and 4.00 GW module manufacturing facility in Odisha, which is scheduled to become operational by the end of Fiscal 2027 and Fiscal 2026, respectively. We are also in the process of adding a capacity of 1.00 GW in one of our module manufacturing facilities in Ambala, which is expected to be operational in the first quarter of Fiscal 2026. Following these additions, we expect our capacity to be 4.80 GW for cell manufacturing and 8.80 GW for both integrated cell and module manufacturing across our facilities in Ambala and Odisha. This facility will significantly enhance our production capabilities and position us to better serve the increasing demand for high-quality solar modules. This expansion underscores our commitment to investing in technology and scaling our operations to meet the evolving needs of the renewable energy sector.,” said Prashant Mathur, CEO, SGEL.

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