Bhubaneswar, 20 July 2026: As Odisha prepares to welcome the festive season, from Nuakhai and Ganesh Puja to Durga Puja, Lakshmi Puja and Diwali,  Senco Gold & Diamonds marked the beginning of the celebrations with the grand launch of its flagship Janpath store in Bhubaneswar, inaugurated by actor Rakul Preet Singh. The occasion brought together festive glamour, timeless craftsmanship and contemporary design, offering customers an early glimpse into the season’s most coveted jewellery trends, from statement natural diamond creations for weddings and celebrations to lightweight gold designs for festive dressing, gifting and everyday elegance.

Located opposite Rama Devi Women’s College in Saheed Nagar, the approximately 6,500 sq. ft. flagship store has been designed as an immersive jewellery destination, bringing together Senco’s extensive portfolio across gold, diamonds, platinum under one roof. Reflecting the evolving aspirations of customers in Odisha, the showroom showcases everything from heirloom-worthy bridal jewellery and statement occasion wear to versatile contemporary pieces that seamlessly transition from festive celebrations to everyday life.
The grand launch celebrations began with a red carpet welcome for Rakul Preet Singh, (alongside Suvankar Sen, MD & CEO, Senco Gold & Diamonds,) who was/were greeted by enthusiastic customers and fans as she/they arrived at the venue. The actor interacted with attendees during a special stage engagement outside the store before officially inaugurating the showroom and joining the festivities inside.

Adding to the celebrations, Rakul presented 1-gram gold pendants to ten lucky draw winners who had shopped at the Bhubaneswar store over the past month, making the occasion even more memorable for Senco customers.

Speaking on the occasion, Mr. Suvankar Sen, MD & CEO, Senco Gold & Diamonds, said, “The launch of our Janpath store marks an important milestone in our journey in Odisha, a market that has always shared a special relationship with Senco. As we enter the festive season, we are delighted to offer customers in Bhubaneswar a destination that brings together exceptional craftsmanship, thoughtful design and an extensive range of jewellery for every celebration and milestone. We are equally delighted to welcome Rakul Preet Singh as we begin this exciting new chapter.”

Speaking about the occasion, Ms. Joita Sen, Director and Head of Marketing and Design, Senco Gold & Diamonds, said, “The festive season is one of the most meaningful periods for jewellery, as customers celebrate traditions, family moments and new beginnings. Our Janpath store reflects the evolving aspirations of customers in Odisha, offering designs that move effortlessly between everyday elegance and significant celebrations. We are delighted to mark this grand launch alongside Rakul Preet Singh and our customers in Bhubaneswar.”

The Janpath store showcases an extensive range of handcrafted jewellery across gold, diamonds and platinum. Customers can explore everything from elaborate bridal jewellery and statement diamond creations to lightweight everyday designs from Everlite, alongside contemporary collections that cater to evolving lifestyles and occasions. With thoughtfully designed spaces and personalised customer service, the store offers an elevated retail experience for customers looking for everything from festive purchases and gifting to wedding shopping and milestone celebrations.

Mumbai: November 6th, 2025 – Senco Gold & Diamonds, India’s most trusted jewellery house has reported the highest ever retail sales for the month of October in its 85+ year old history! Senco clocked sales of over ₹1,700 crore for the month backed by robust festive buying for Diwali and Dhanteras, registering a 56% YoY growth over October last year. Gold value for the brand went up by 60% YoY while the value of diamonds grew 32% YoY.

Despite soaring gold prices that went up to a record high of ₹132,294 per 10 grams on October 31, Senco’s sales grew by both volume (4% in gold, 5% in diamonds and 8% in silver) and value. Senco’s record sales numbers were driven by new design launches, positive customer sentiment and attractive festive offers that drew in a steady stream of customers across its stores pan India as well as its online platforms.

“These record numbers reflect a very positive customer sentiment indicating which way the graph will go in the months to come. We are fully prepared to meet the strong demand in the upcoming wedding season and through Q3 and Q4. Our teams are committed to constantly launching exciting new designs as per customer preference across India. We are rigorously working on ensuring operating leverage, enhanced EBITDA, and improvement in Inventory Management to enhance Return on Capital Employed (ROCE) and Return on Equity (ROE),” said Suvankar Sen, Managing Director & CEO.

For Q1, Q2 and the first month of Q3FY26, Senco’s YoY retail value growth stood at 25%, which included 19% Same Stores Sales Growth (SSSG). The brand launched three new showrooms in October in XX, XX and XX, expanding its retail footprint to 185 Senco showrooms in India and 2 in Dubai. In its lifestyle accessory segment, Senco currently has 8 Sennes showrooms.