Video link: https://www.instagram.com/p/DN753hZjkeJ/

Mumbai, August 29, 2025: The CDSL Investor Protection Fund (CDSL IPF) has collaborated with Red FM and popular radio personality RJ Malishka to launch a rap anthem – ‘Slam The Scam’, promoting investor awareness. The initiative, part of the Securities and Exchange Board of India’s (SEBI) #SEBIvsSCAM campaign in association with CDSL IPF, aims to educate and empower investors to guard against financial frauds and scams.

The high-energy track blends entertainment with education, delivering sharp lyrics and rhythmic beats that spotlight key messages: verify before you invest, beware of scams, and stay informed. RJ Malishka’s dynamic performance brings a fresh and relatable voice to investor awareness, helping the message resonate with diverse audiences.

This initiative reflects CDSL IPF’s commitment to nurturing financially confident and self-reliant investors by embracing innovative formats that make financial literacy accessible, engaging, and culturally relevant. From traditional seminars to creative collaborations, CDSL IPF continues to evolve its outreach strategy to connect with investors nationwide and empower them to become Atmanirbhar Investors.

On the collaboration, Mr. Sudhish Pillai, Head, CDSL IPF, Secretariat, said: “At CDSL, we are committed to raising awareness about financial frauds and scams to protect investors through education and financial literacy. RJ Malishka is a widely recognized radio personality who has consistently championed important social causes. Her ability to connect with diverse audiences makes her a natural fit for this campaign. Through this collaboration, we aim to make investor awareness more relatable and impactful, while contributing to CDSL IPF’s larger mission of building Atmanirbhar Investors.”

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The campaign comes at a critical time when digital financial frauds are on the rise, with fraudsters using increasingly sophisticated and deceptive methods to target investors. From fake trading apps and deepfake videos to unregistered investment advisors and misleading stock tips on social media, scammers are exploiting technology and denting investor’s trust. Many individuals fall prey to schemes promising guaranteed returns/unusually high returns, pump-and-dump tactics, dabba trading, fraudulent foreign portfolio investment offers, etc—often resulting in significant financial losses.

#SEBIvsSCAM seeks to raise public awareness, promote safe investing habits and empower investors to make informed decisions. By spotlighting common scams and offering guidance, the campaign aims to help investors recognize warning signs, verify sources and report suspicious activities—ultimately contributing to a more secure and transparent financial ecosystem.

To ensure maximum outreach, NSE, under the aegis of SEBI will leverage a mix of media platforms including television, radio, print, digital and social media. We will also spread the Investor Awareness messages through Investor Awareness Programs which are done through physical, digital and hybrid modes. This multi-channel approach is designed to reach investors across urban and rural areas, in multiple languages and through formats that are accessible and engaging to diverse audiences.

Investor Advisory: Stay Alert, Stay Protected

•      Do not fall for promises of assured or fixed returns in the securities market. Such offers are illegal and misleading.

•      Avoid unsolicited messages from unknown sources. Always verify information through official websites such as SEBI, NSE or the concerned company.

•      Do not download unregulated apps or join chat groups offering investment advice.

•      Engage only with SEBI-registered intermediaries or research analysts. Verify their credentials at: https://www.sebi.gov.in/sebiweb/other/OtherAction.do?doRecognised=yes

•      Download trading apps only from SEBI-registered trading members via official app stores. Verify apps https://www.nseindia.com/trade/members-compliance/list-of-mobile-applications

•      Transfer funds only to registered client bank accounts of your stockbroker. Verify account details at https://enit.nseindia.com/MemDirWeb/form/tradingMemberLocator_beta.jsp

•      From October 1, 2025, investors will be able to make payments to SEBI-registered intermediaries using a standardized UPI handle format (e.g., abc.brk@validbank) .

•      Report any fraudulent activity at www.cybercrime.gov.in  or call the Cybercrime Helpline at 1930. For investor support, contact NSE at 1800 266 0050.

Issued in public interest by the National Stock Exchange of India Ltd under the aegis of Securities and Exchange Board of India.

The post  #SEBIvsSCAM: SEBI and NSE Join Forces to Protect Investors from Financial Frauds appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.