Dr. Panda also reviewed the progress of the Rowghat Mines and interacted with senior plant officials on operational priorities. He inaugurated the Central Induction Programme for newly inducted SAIL Management Trainees, marking their formal entry into the organisation. The CMD further inaugurated Project Vihaan, SAIL’s ERP modernisation initiative aimed at strengthening digital systems and improving organisational efficiency. The visit underscored SAIL’s focus on expansion, technology-led modernisation, employee development and strengthening coordination with the State Government for future growth.

Under the programme, children receive 200 ml packets of flavoured milk enriched with Vitamins A and D, supplied through the NDDB Foundation for Nutrition (NFN). The distribution is scheduled for every school day, providing a nutritious supplement in addition to mid-day meal.

By providing daily nutritional support to school-going children, the Gift Milk initiative directly contributes to the United Nations Sustainable Development Goals (SDGs) relating to health, nutrition, and education. The programme is set to make a tangible impact on child nutrition and learning outcomes across Narayanpur, Kanker, Mohla-Manpur-Ambagarh Chowki, and Balod districts, reflecting SAIL-BSP’s vision of “building strong steel and stronger futures.”

The conclave featured technical sessions covering unit-specific communication strategies, CSR alignment, and content creation, chaired by Shri Anup Kumar Dutta. A key panel discussion explored the application of Artificial Intelligence in PR, followed by an insightful session on ethical challenges in social media communication. Creative engagement was woven into the event through short film screenings, a quiz competition, and a ‘Make an Ad’ contest. Winners of the ad contest included Shri Abhinav Shankar (BSL), Shri L. Praveen Kumar (VISL), and Shri Nitin Agnihotri (BSP), with a consolation prize awarded to Ms. Samanvita Ghosh (SAIL-CAD), evaluated by a distinguished jury.

The valedictory session, presided over by Shri Pawan Kumar, ED (HR), emphasized the power of storytelling in shaping organizational narratives and values. He urged PR professionals to proactively showcase institutional achievements and community impact. Shri Sandeep Mathur, CGM (HR), also graced the occasion, while Shri Prashant Tiwari, GM (PR), extended the Vote of Thanks, appreciating the efforts of all contributors. The event was efficiently coordinated by Smt. Aparna Chandra along with the BSP PR team, marking a successful and forward-thinking conclave.