Conceptualized on the core idea “Thermocool, India Ka Naya Andaaz,” this new TVC takes cues from modern India’s evolving tastes, preferences, and style sensibilities. With his suave and urbane persona, effortless charm, and progressive outlook, Saif Ali Khan perfectly complements the refreshed identity of the brand. His presence reinforces Thermocool’s repositioning from a primarily regional brand to one that resonates with a wider, fashion-conscious national audience. The association extends across key lifestyle categories: coolers, refrigerators, air conditioners, and washing machines, in which style, functionality, and aspiration drive consumer choices.

Mr. Rajeev Kumar Gupta, Managing Director, Thermocool Home Appliances Limited, said, “This campaign marks a pivotal moment in Thermocool’s transformation journey. Our vision has always been to empower consumers with products that elevate everyday living, and ‘Aspired Living’ captures this philosophy perfectly. With Saif Ali Khan on board, we are confident of strengthening our aspiration-driven identity and connecting more deeply with modern consumerism.” While encapsulating Saif’s relatable wit and charismatic screen presence, the TVC amplifies the new visual brand appeal and communicates its modern ethos far more effectively. This refreshed storytelling enables Thermocool to reach and connect with a wider audience base while strengthening its aspiration-led communication strategy. The commercial states that the brand will play a crucial role in showcasing an upgraded design language and driving increased consumer engagement in an increasingly competitive market.

Mr Tushar Gupta, Director of Operations at Thermocool Home Appliances Limited, added, “India’s lifestyle preferences are changing fast, Thermocool understands the changing pattern  in modern indian consumer and our new TVC perfectly resonates with this change. Saif’s persona gels with the new look and feel of our brand as we try to convey the modern and stylish persona of the brand. This campaign would play a vital role in cementing our position across markets.”

Mr Tanuj Gupta, Director Sales & Marketing, Thermocool Home Appliances Limited, said, “Thermocool has seen phenomenal growth over the last couple of years, and this new 360° campaign is strategically aimed at leveraging the growth that the brand has achieved so far. Saif brings great aspiration value to the brand, and we believe this association will go a long way in strengthening our connection with consumers and helping Thermocool be the first choice in homes across the country.”

Strategically, ‘Thermocool, India ka Naya Andaaz’ is a 360°integrated campaign that will be rolled out over the next few months. The activation plan comprises digital-first initiatives, on-ground visibility drives, and an extended TV rollout in the latter part of the year. With Saif Ali Khan as a long-term brand ambassador, Thermocool seeks to harness his wide appeal to further drive brand affinity and build on its aspiration quotient among key audience cohorts. Over the last couple of years, Thermocool has reported consistent positive growth; this is a testament to the increasing adoption of the brand.

The new campaign has been crafted to leverage this growth momentum. Also, with increasing digital penetration, consumer exposure has increased immensely, and hence consumer expectations & demands are also evolving rapidly; therefore, it is imperative to stay abreast with changing consumer trends and keep filling up the voids.

The company believes this refashioned communication approach, backed by the magic of Saif, will help Thermocool stand out in the market and further fortify its position in the category while propelling it closer to becoming a preferred household brand across India. Having set up a solid foundation for stable expansion, the brand is getting ready for its next phase of expansion. Increased visibility, building product appeal, and expanded reach through targeted storytelling and high-impact campaigns are planned.

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Sharing pictures with her daughter Mehr, Neha wrote: “#happyholi from mine to yours @mehrdhupiabedi @babsdhupia” while Soha wrote: “Happy holi ! A time to forgive even if you can’t forget … a time to spread happiness and love #happyholi @khemster2” sharing a picture with daughter Inaaya and husband, actor Kunal Kemmu. In both these pictures, the faces of the little girls are not visible; both have their backs to the camera.

Actor Kunal Kemmu shared a picture of Inaaya from their Holi celebrations and wrote: “Thank you children for bringing back the joys and colour and making me feel like a child once again. I haven’t played holi in the last 12 years and I thought I never would but thanks to inaaya I did go to her friends holi party and ended up having so much fun. Happy Holi everyone. Wishing all of you health happiness and a life filled with colours.”
Other stars also shared pictures – Vidya Balan posted a video and couple of pictures from the sets of her next film, Sherni. She wrote: “Happy Holi to you all …Bura na maano #HOLI hai …with #TeamSherni @sandhu_aditi @bhosleshalaka @harshjariwala158 @shalivanpatil #sohan.” In the video clip a happy Vidya is throwing colours at the camera.

Author Twinkle Khanna shared a black and white throwback picture of her parents, dad Rajesh Khanna and mom Dimple Kapadia from the late Raj Kapoor’s Holi celebrations, and wrote: “This is priceless… Happy Holi.” In the picture, Rajesh and Dimple pose with a buoyant Raj Kapoor with others standing around them.

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“I also ran away from home and got married at 20. And I’ve to give Amrita, my ex-wife, credit for being the only person who taught me to take it all [work/show-business] seriously. She said you can’t hit the target while laughing at it. That’s when Parampara happened, ” Saif told the daily. MID DAY .
In the same interview, Saif also revealed how Amrita helped him in approaching his character in Dil Chahta Hai when he was absolutely clueless about it.

Saif and Amrita tied the knot in 1991 and have two kids, Sara and Ibrahim. Saif was only 20 when he took the drastic step of marrying Amrita, who was 11 years elder to him. The couple had an ugly divorce in 2004 but things changed for better between them. Saif is now happily married to actress Kareena Kapoor and they have a son Taimur, who rules the hearts of millions on social media.

Earlier, on Koffee With Karan episode, Saif shared that he wrote a letter to Amrita on his wedding day.“When I was getting married to Kareena, for some reason, I wrote a note to Amrita saying this is a new chapter starting. I wrote we had a history and something on the lines of good wishes for both of us. I sent it to Kareena to take a look. I sent it across. Sara called me and said, ‘I was coming anyway but now, I am coming with a happy heart.’ I think that story sums up the attitude of everyone involved,” Saif said. The actor graced the show with his daughter Sara Ali Khan.

The post Amrita told me to take work seriously, Says Saif appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.