Bengaluru, 5^th December 2025: Bank of Baroda (Bank), one of India’s leading public sector banks, today announced the launch of its latest advertising campaign featuring its global brand ambassador, Sachin Tendulkar. Building on the success of last year’s ‘Play The Masterstroke’ platform, the new campaign highlights the importance of making the right choices when pursuing life’s major goals – from buying a dream home or car to investing in one’s business. The campaign underscores that choosing the right financial partner is the true Masterstroke that helps turn aspirations into reality.

Aligned with the Bank’s retailisation strategy, the campaign focuses on four key products – Home Loans, Car Loans, MSME Loans through bob Digi Udyam and the bob Masterstroke Lite Savings Account – to drive customer acquisition and deepen market penetration. Through four warm, relatable and light-hearted films, the narratives draw from everyday experiences to showcase Bank of Baroda’s customer-centric offerings, seamless digital access and trusted services. Sachin Tendulkar, with his signature presence and authenticity, reinforces the message that the right financial partner can make all the difference.

Shri Shailendra Singh, Chief General Manager – HRM & Marketing, Bank of Baroda said, “Through Bank of Baroda’s new Masterstroke campaign, our aim is to empower every individual and support every dream, with the promise that choosing Bank of Baroda as their trusted financial partner can truly be a masterstroke. Sachin Tendulkar, our global brand ambassador, embodies the values of excellence & trust, making him the ideal choice to deliver the campaign’s core message.”

The campaign kicked off with a #WhatIsYourMasterstroke teaser which generated strong pre-launch buzz, and featured well-known influencers Jatin Sapru, cricket commentator and host, and Kamiya Jani, Founder & Editor-In-Chief at Curly Tales.

As part of a comprehensive 360° media strategy to ensure strong pan-India reach, the campaign spans television, print, social media, radio, outdoor, and cinema, and is being executed across multiple languages.

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God Promise captures the essence of India perfectly – this colloquial, conversational phrase means that with Spinny, trust is paramount and delivered at every touchpoint. A campaign that blends fractions of lighthearted moments with solid commitments, starring cricket legend and strategic investor Sachin Tendulkar.

“Trust us—we mean it.” At the heart of the campaign is a simple and tactical declaration of Spinny’s promise to its customers.

Delivered with the kind of clarity you’d expect from Sachin and Spinny, led by an introduction of 3 years warranty with Assured+, an industry first along, a choice of 10,000+ cars, 5-day moneyback guarantee and a best price guarantee for sellers and buyers.

“This campaign clicked with me because it’s rooted in something I’ve always believed in—trust must be earned and honored,” shares Sachin Tendulkar, Spinny’s strategic investor. “With ‘God Promise,’ Spinny isn’t just making a statement. They’re making a stand—for simplicity, sincerity, and joy in car buying and selling.”

Niraj Singh, Founder & CEO of Spinny, shared: “Sachin has always stood for excellence and trust—values that are deeply embedded in Spinny’s DNA. ‘God Promise’ is simply a reflection of that. We’re turning those values into a clear, public commitment. This isn’t just a campaign built on specs and stats—it’s just an extension of how we work. With him as both the face and a strategic investor in Spinny, trust and quality aren’t claims—they’re givens. And that, to us, is the ultimate assurance.

“With Sachin as the face of the brand, God Promise was the most natural derivative”, says Tanya Mahendru, Creative Director behind the campaigns of Spinny.

Directed by photographer and filmmaker Bharat Sikka, who added, ‘Always a pleasure to work with the quirky Tanya for Spinny.

Launching across TV, digital, radio, OOH, and social during the IPL season, the campaign is already rolling out in metro cities via high-impact billboards, branded cabs and buses.

In a world full of big claims and louder distractions, “God Promise” brings it back to what matters: trust.

It’s the ultimate promise, that buying or selling a car doesn’t have to feel like work.
Because with Spinny, it doesn’t.

Link to the Campaign Video 1- https://youtu.be/yiUkhDBA3zw

Link to the Campaign Video 2- https://youtu.be/fbfosWHsX84

Link to the Campaign Video 3- https://youtu.be/vSxZdIqQZ7A

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Bengaluru, October 07, 2024: Bank of Baroda, one of India’s most trusted banks with a wide international presence, today announced that the Bank has signed cricketing legend Sachin Tendulkar as the Bank’s Global Brand Ambassador. The strategic partnership between Sachin Tendulkar and Bank of Baroda is built on a profound alignment of core values like excellence & trust. The partnership comes at an opportune time with Bank of Baroda poised to script the next phase of its transformation journey as it pursues a faster growth trajectory, leveraging Sachin’s brand aura.

Bank of Baroda is launching its first campaign featuring Sachin called “Play The Masterstroke”. The campaign encourages people to play a masterstroke and score big to realise their financial aspirations by choosing a Bank that is trusted by millions and backed by a legacy of over a century.

With his mass appeal cutting across all corners of the country and encompassing India’s diverse demographics, Sachin will be positioned as Bank of Baroda’s Brand Ambassador featuring in all the Bank’s branding campaigns, consumer education & awareness programmes on financial literacy & fraud prevention and customer & employee engagement programmes. Bank of Baroda is present across 17 countries and Sachin as a global sporting icon will help elevate the Bank of Baroda brand in the international arena as well.

Commenting on the association, Shri Debadatta Chand, Managing Director & CEO, Bank of Baroda said,

“It is a moment of great pride for Bank of Baroda to announce Sachin Tendulkar, one of India’s sporting legends, as our global brand ambassador. Sachin is a global icon who has always led by example, inspiring us through his actions both on and off the field. Just as he has galvanised a nation through his remarkable career, Bank of Baroda has been a trusted partner for millions across the country, enabling them to achieve their financial aspirations. Sachin represents the epitome of Leadership, Excellence, Trust, Consistency and a Legacy that transcends generations – values that form the bedrock of Bank of Baroda’s century-long journey. We are excited to partner with Sachin and bring this association to life.”

The Bank also announced the launch of the ‘bob Masterstroke Savings Account’, an exclusive savings bank account designed especially for clients desiring premium services. The ‘bob Masterstroke Savings Account’, emphasizes best-in-class features, reliability and long-term financial planning in its product construct and design.

Augmenting the Bank’s offerings for its high-end customers, the bob Masterstroke account comes with a number of features such as higher interest rate on account balances through the Flexi Fixed Deposit facility, concessional ROI on retail loans, the bob World Opulence Visa Infinite Debit Card (Metal Edition) and a lifetime-free Eterna Credit Card (subject to eligibility). bob Masterstroke account holders will also receive priority banking/ wealth management consultations, higher cash withdrawal limits and other exclusive perks. Customers have to maintain a Quarterly Average Balance of Rs 10 lakh in the account.

Sharing his thoughts on the partnership, Mr. Sachin Tendulkar said, “”I am happy to partner with Bank of Baroda, an organisation which has evolved and continues to be relevant with the times. From its modest beginnings over a century ago, Bank of Baroda has grown into a leading banking institution, built on the principles of excellence, integrity, and innovation. These values resonate with me, and I believe they are crucial for success in any endeavour. I look forward to a meaningful collaboration with Bank of Baroda.”

“Our aspiration is that every citizen of the country “Plays The Masterstroke” by choosing Bank of Baroda as their preferred banking partner,” added Shri Chand.

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The keeper-batsman, who was born on May 24, 2005, has also toured England, Australia and India to gain exposure to condition that he would usually not get in the Gulf country.

His father Akshay Verma told the Oman Times in an interview, “He has also down well in these ‘alien’ conditions. We are really happy and proud to see him follow his passion.”

“Yash Has always been interested in cricket. As far as can remember, he was always walking around with a bat and ball,” the proud father recalls.

“I think he first picked up a bat when he was six. Since then he has not bothered about other toys. He has followed that passion and that has helped him develop his skills,” he says.

Some awards won by Yash:

– Got Best Batsman Award for Under – 13 Oman Local tournaments at the age of 11 years in 2016
– Got Man of the Match Award in Australia and UK playing for BOC (a club affiliated under Oman Cricket Academy) against local clubs & teams of Australia and UK
– Got Man of the Match award @ the age of 13 years playing for India Celebrity team against Oman Celebrity team in India Vs Oman Celebrity cricket match in January 2019
– While playing for Oman under-16 national team he also plays for his Under-19 school team.

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 Mahesh Bhupathi and Lara Dutta were seen posing for the cameras after casting their votes in Mumbai. The former Miss World also took to social media, sharing a picture post voting. She urged the Mumbaikars to come out exercise their right. “Mumbai come out and exercise your right to vote!! #voteresponsibily #sustainabledevelopment .

Actor Aamir Khan casts his vote at a polling booth in Bandra(West). He says “I appeal to all citizens of Maharashtra to come out and vote in large numbers.”

Ritesh Deshmukh, his wife Genelia D’Souza uploaded a selfie after casting their votes at a polling booth in Latur. His brothers Amit Deshmukh and Dhiraj Deshmukh are contesting polls as Congress candidates from Latur city and Latur rural constituencies, respectively.

Cricketer Sachin Tendulkar posted a picture on social media with his son Arjun and wife while Abhishek Bachchan, Aishwarya Rai also stepped out to vote in the afternoon.

Preity Zinta showed up in a red T-shirt and blue jeans with white sneakers and Varun Dhawan was greeted by fans and media as he appeared at the polling station in a white T-shirt and blue jeans to exercise his right to vote.

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As a token of their gratitude, in 1934, they established an idol of the lord dressed somewhat as a fisherman (the idol has had many variations since). In the years that followed, the power of Lalbaugcha Raja or Navsacha Ganpati  (wish-fulfiller) has piqued the interest of people around the country from all walks of life.Mukh Darshan: Get in this queue if you’re okay with just a quick dekko of the idol from a distance, from a few metres away. The wait time can range from 6-7 hours. The Mukh Darshan starts 6am on 13 September and is open 24×7 all the way till midnight on visarjan day, i.e. 22 September.

Navas or Charan-sparsh darshan: The Lalbaugcha Raja ganpati is also known as Navasacha Ganpati, or the ‘wish-fulfilling Ganpati’. This queue is for devotees who’d like to touch the idol’s feet for blessings. Obviously more popular, wait times range from 12-15 hours. Charan-sparsh darshan starts 6am      With over two crore devotees expected to visit Lalbaugcha Raja, there are strict security and crowd-management measures in place. This year, over 180 CCTV cameras have been installed on premises. Apart from police protection, 5,000 trained volunteers will be stationed across the pandal, 1000 of whom are women and 200 trained in firefighting by the Mumbai Fire Brigade. In addition, the Lalbaugcha Raja Sarvajanik Ganeshotsav Mandal has created a safety video, that you may want to check out.                                                                                       

Even the rich and famous turn up for the Bappa’s blessings. Some of the regulars include the Bachchans—Senior performs an arati each year—the Ambanis, the Devgns, Sachin Tendulkar, Shankar  Mahadevan ,  Kangana Ranaut and many more. Of course, they have their own VIP access, so it’s unlikely you’ll find them in the queue behind you.

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